Amazon's "Unlocked" program will offer free paid apps and in-app purchases
One promotion for the feature read, "Introducing Amazon Unlocked for Apps & Games. Paid apps and in-app purchasing now completely FREE from Amazon." The presentation revealed that big name developers like Sega will have some of their wares available in "Unlocked," and even some popular non-gaming apps like Ultimate Guitar Tabs & Chords are to be included in the program.
If you're wondering how the heck Amazon is going to get this past the bean counters and stockholders, there actually is a real world benefit to the online retailer. Getting the millions of Android users to visit the Amazon Appstore is a tremendous way to have a large percentage of them click over to the Amazon Store. There, they can spend real sums of money for products. Plans are for Amazon to promote "Unlocked" in its own flagship app and also use social media to get the word out.
So far, there is no specific date when "Unlocked" will be launched. Besides driving traffic to its main site, Amazon will surely see an increase in installations of its Appstore since that is where the "Unlocked" apps can be found. Users will be able to view the "Unlocked" apps by themselves, or mixed in with the rest of the games and other content.