Amazon wants to be your destination for streaming video instead of Netflix
Amazon also announced on Sunday that its $99 a year Prime service, which offers free two-day delivery on Amazon purchases along with unlimited streaming of movies and television shows, will also be offered on a monthly basis to all U.S. consumers. The price will be $10.99 a month, and consumers will be allowed to turn on or off the service for specific months. This means that shoppers could elect to enable the service during the holiday shopping season, and disable it afterwards.
Netflix has done very well with its original programs, well enough so that shows like Orange Is the New Black, Unbreakable Kimmy Schmidt and House of Cards are strong enough to drive subscriber growth. Amazon has exclusive rights to some older shows from HBO and has signed director Woody Allen for an exclusive television series. Netflix still has the advantage here, even with that $1 higher price each month. That is, until Amazon comes through with its first breakout show.
There is no word yet on when Amazon will officially launch its streaming video service.