Amazon keeps hiring engineers in a bid to keep Alexa on top3
In fact, according to the Wall Street Journal, Amazon is moving money and people off of other divisions and is moving the cash and hundreds of engineers to the Alexa program. As an example of how big Amazon thinks Alexa can be, it has replaced the former head of the division, who retired, with long time Amazon executive Tom Taylor. The latter is known for scaling fast growing divisions, which tells us that Amazon expects to expand Alexa very quickly/
This holiday season could be a big one for Amazon, Alexa and Echo. Smart speakers have become a must have tech item three years after the Echo created the category. Amazon's 75% share tops the 25% owned by the Google Home. Just this week, Sony announced an October launch of its own smart speaker, which will be powered by Google Assistant. In December, Apple's HomePod will launch with Siri on board. Some time before then, Microsoft's Invoke will launch with Cortana running the show.
Our old pal Gene Munster, former Apple analyst at Piper Jaffray, recently conducted a test for his new firm, start-up investor Loup Ventures. The test found that both Google and Alexa understood 95% of 800 questions that were asked to both personal assistants. That was a big improvement over an earlier test conducted in February that showed Alexa understanding 94% of 800 questions asked versus 77% for Google. However, Google answered 63% of the inquiries correctly versus 54% for Alexa. Both improved their respective scores in later testing.
This past week, Amazon also entered into a partnership with Microsoft that allows those using a device that features Cortana to summon Alexa, and vice versa. This way, Cortana users can access all the different things that Alexa offers but Cortana doesn't. And Alexa users will be able to access all the different things that Cortana offers but Alexa doesn't.