Amazon comes to its senses: Fire Phone is now (almost) free on contract
posted by Florin T. / Sep 08, 2014, 11:21 AM
Since the very beginning, Amazon was criticized for asking $199.99 (on contract) for its Fire Phone. The handset simply isn’t on par with other devices at this price point, despite the fact that it comes with a few unique features, like the Dynamic Perspective UI, and Amazon’s Firefly service.
Last month, we told you that the Fire Phone had failed pretty badly. It looks like Amazon is now silently acknowledging this - by announcing a massive price cut. Starting today, September 8, the Fire Phone can be bought for just $0.99 on contract (this still includes a free 1-year subscription to Amazon Prime). The major price cut comes less than two months after the Fire Phone hit shelves across the US (being available only via AT&T and Amazon). Déjà vu?
At $0.99 on contract, the Fire Phone may actually be a good choice, though we must note that the handset is still an AT&T-exclusive. To find out more about the device, check out our Amazon Fire Phone review.
The failure of Amazon’s Fire Phone goes to show that, no matter how big a company you are, you can’t launch new products without thoroughly considering every other similarly-priced product that the competition is already offering.
Wow, they really screwed the first customers who paid 200$..
posted on Sep 08, 2014, 11:26 AM 10
Posts: 1345; Member since: Nov 12, 2011
Which first customers?
posted on Sep 08, 2014, 11:54 AM 12
Posts: 3722; Member since: Aug 16, 2011
According to this, no more than 35,000 were sold in the first 30 days: http://www.theguardian.com/tec
posted on Sep 08, 2014, 1:32 PM 1
Posts: 466; Member since: Apr 24, 2014
Amazon are stupid, and they know it. They'd be better off just producing tablets and exiting the smartphone market.
posted on Sep 08, 2014, 11:39 AM 1
Posts: 3722; Member since: Aug 16, 2011
Yeah, they just seem to be creating a problem that didn't exist before. You want increased presence in mobile? Fine, but you don't need to get bogged down in the cutthroat hardware industry to do it. Instead, just release Firefly as an Android/iOS/WP app. That's seriously the Fire Phone's one notable feature. But if they are serious about the hardware industry, I don't get why they made it an AT&T exclusive. Companies generally only go for exclusivity for marketing benefits, but Amazon is one of the wealthiest companies in the world. Surely they could do just fine without AT&T's marketing force?
posted on Sep 08, 2014, 11:46 AM 1
Posts: 21742; Member since: May 28, 2014
Amazon user here, and even I thought that the price and exclusivity of this handset were it's major weaknesses. In addition to lowering the on-contract price, they need to lower the OFF-CONTRACT price to $199. Then we will see this phone begin to sell.
posted on Sep 08, 2014, 12:25 PM 1
nope...still not getting..not till you give it for free.
posted on Sep 08, 2014, 12:36 PM 0
Posts: 724; Member since: Jun 10, 2014
"The failure of Amazon’s Fire Phone goes to show that, no matter how big a company you are, you can’t launch new products without thoroughly considering every other similarly-priced product that the competition is already offering." Unless said company is Apple, in which case they can launch whatever they want and people will happily buy it without a second thought... :-D
posted on Sep 08, 2014, 12:56 PM 0
Posts: 213; Member since: May 27, 2014
That's what they get no one want a stupid amazon phone it's too late maybe when amazon was new it would of sold but now everyone almost has amazon prime and newer looking phones are out now days and no one wants the amazon interface to kill there battery in 5 mins
posted on Sep 08, 2014, 1:11 PM 0
Posts: 600; Member since: Apr 25, 2014
if they want to really compete on smartphone or gadget industry, they should make a new name for that sub-division, AMAZON is a crappy name and their logo is very unattractive. and make an super affordable powerful phone like Xiaomi and OPO, and it will sell like hotcakes.
posted on Sep 08, 2014, 2:36 PM 1
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