Just google Amazon fire, we dare you


The rainforest is burning. So much so, that it can be seen from space and people are starting to get worried over the unprecedented forest fire spread, just like in Siberia or Alaska this year, which is shaping up to be the hottest on record.

The thing with Brazil's rainforest, however, is that it not only gobbles vast amounts of greenhouse gases, but also serves as a vast cloud highway that helps maintain the global climate balance. You'll hear varying opinions on the level of disaster in our divided society - either that July and August are the typical forest fire months and the intensity is actually below average, or that the scale is unprecedented, and 85% higher than last year.

In any case, we are not here to argue about climate change but to note one amusing fact that happened around South America's fires. The most famous natural wonder there is undoubtedly the amazonian rainforest, so, naturally, people who were interested to read more on the matter keyed into Google the words "Amazon fire" as one does.

With Google, Facebook and Amazon occupying nearly 80% of the online advertising space and budgets, however, the first and subsequent search results were about the Amazon Fire tablet. The law of unintended consequences kicked in for Amazon, and it must have sold a boatload more of its budget slates than usual in this back-to-school month.
 

Google quickly fixed that wrong, and when you search for Amazon fire now, that's exactly what comes up as the first result - information about the flames running through the rainforest, as well as various musings whether they are caused by climate change. 

The Amazon Fire tablet and various Bezos-endorsed gadgets, however, are still strong in the news search as you can see from this current snippet below - oh, the world we live in!

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14 Comments

1. CristianGMoraru

Posts: 9; Member since: Apr 27, 2019

this is heartbreaking because while notre dame became a global phenomenon on every news website tv whatever, this and the fries from siberia are ignored ..

3. skips

Posts: 481; Member since: Oct 04, 2015

i just feel like people don't really care for the environmental issues. unlike some cashgrabbing articles about pop culture, lifestyle, etc. it has been touched upon in medias, but people rarely share that stuff. and even if you do, (like i usually do) folks don't seem to care for them? at least no interactions on shared posts like that from my experience. i'm just getting most of my articles from 'collapse' subreddit. it's really depressing on how our world is changing for the worst. fun part is, that some fires have been started by cattle ranchers just to prove a stupid point for the president. :D people are ridiculously careless and at certain points i just no longer want to live. it's hard convincing people like them to change themselves.

14. rouyal

Posts: 1583; Member since: Jan 05, 2018

Its good you know how how to feel about something through Facebook memes.

2. DefinitiveKid

Posts: 264; Member since: May 15, 2013

Agreed 100%

4. jasrockett

Posts: 126; Member since: Oct 05, 2011

As long as people vote for the right we're doomed

9. TBomb

Posts: 1505; Member since: Dec 28, 2012

Don't group every person who didn't vote for Clinton into the same group. It's the same how not every black person in the US is a gun-wielding thug, or not every white person in the US is a racist, or every child of homosexual parents grows up to be homosexual too; not everyone who didn't vote for a liberal president is a climate change denier. Please leave your opinions at home if they offer no substance or basis. The world does not have time for your prejudice.

10. Uncagedulfhedinn

Posts: 1; Member since: Aug 22, 2019

Except, his comment is based in reality. He didn't say the constituents were deniers. He stated the politicians are. He's not wrong. The president believes it's a hoax created by China, we have Republicans bringing snowballs to the Senate floor to "prove" climate change is a myth. Climate change terminology is vanishing from government websites. We have powerful cabinet positions being filled by coal lobbyist and oil manufacturers who also deny it. What reality are you living in?

12. sissy246

Posts: 7120; Member since: Mar 04, 2015

Sorry, you are wrong and no, I am not on the right. The truth is , as long as none of us do our part this will not get better. Do you drive a car that uses gas, do you live in a house that trees were cut down to build, do you buy things that are made from the manufacturers that release crap into our air. I do I am guilty, and I know most if not all here do. We are all contributing even if we don't admit it. Just about all of us are to blame, left and right. People on the right don't believe in climate change but, a lot of people on the left grip about it only to do nothing to help it so, does that really give us the right to blame one side over the other. It's real and we ALL have to do our part to make it better and tell we decide to we shouldn't b!t@h about just one side. I want orange clown boy out just as bad as you, but that is not going to fix the climate, only we can but , most humans are selfish because we like our stuff that is hurting our climate.

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