After two days, China Mobile has pre-orders for just 100,000 Apple iPhone 5s and Apple iPhone 5c units

After two days, China Mobile has pre-orders for just 100,000 Apple iPhone 5s and Apple iPhone 5c units
If Apple thought that opening the gates to Apple iPhone sales from the world's largest carrier was going to bring in a flood of new business, they might have to think again. China Mobile has started accepting pre-orders for the Apple iPhone 5s and Apple iPhone 5c, and based on analysis by Wedge Partners, the number of units that have been reserved is 100,000. If true, that figure would be lower than pre-orders for both models accepted in September from China Unicom (120,000) and China Telecom (150,000).

What makes the figure seem so low is that China Mobile has 763 million subscribers and certainly you would expect to see more interest in the two new iPhones from such a large customer base. But there are some things to consider, not the least of which is that this is one estimate made after just two days of pre-orders. Also, it isn't like these phones are new to the region. They have been available for more than a couple of months and China Mobile's subsidy is close enough to the other two carriers that it isn't drawing a substantial response from China Mobile subscribers.

Despite the lagging number of pre-orders for both the Apple iPhone 5s and Apple iPhone 5c, analysts still expect China Mobile to sell between 17 million and 38.7 million units of Apple's iconic smartphone in 2014.

source: AllThingsD

Related phones

iPhone 5s
  • Display 4.0 inches
    1136 x 640 pixels
  • Camera 8 MP (Single camera)
    1.2 MP front
  • Hardware Apple A7, 1GB RAM
  • Storage 64GB, not expandable
  • Battery 1570 mAh
  • OS iOS 12.x
iPhone 5c
  • Display 4.0 inches
    1136 x 640 pixels
  • Camera 8 MP (Single camera)
    1.2 MP front
  • Hardware Apple A6, 1GB RAM
  • Storage 32GB, not expandable
  • Battery 1507 mAh
  • OS iOS 10.x



25. almostdone

Posts: 452; Member since: Sep 25, 2012

Apple are for simpletons... The majority of Chinese people like their tech gadgets with large screens with lots of tweeking.

22. bugsbunny00

Posts: 2267; Member since: Jun 07, 2013

100,000 iphones is not enough others will be pist.

20. skyline88

Posts: 702; Member since: Jul 15, 2013

with local brands producing outstanding phones like Xiaomi, Huawei, ZTE, Lenovo, Oppo and many more, Chinese are not stupid enough to fall for Apple's trap.

19. suneeboy

Posts: 201; Member since: Oct 02, 2012

The Chinese own a lot of iPhone 5S and 5C's already. They bought them all from the US and other countries. Have any of you been to an Apple Store in NYC between launch and up until about 3 weeks ago? Flooded with Chinese people buying 3, 4, or 5 iPhone's then sending them back home. There are millions of Chinese people in the US and abroad who have purchased and sent devices back to the mainland and Taiwan. I sold a 5S to a person who was sending the phone to his mother back in China. This was in October. Some will still use this as an opportunity to troll and say "haha lookz dey got low reserves cuz dey sux and China luvs Android!"

24. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Or, maybe based on your experience with phones being purchased in the U.S. and then sent to China, the market is saturated?

18. jpd514

Posts: 57; Member since: Nov 08, 2013

Maybe the Chinese don't want send there fingers prints to the Chinese government or the NSA like every one owning an iPhone 5s do. Just wait for an other Snowden to learn more.

17. ddeath

Posts: 170; Member since: Apr 14, 2012

It is not surprising. They got lots of fantastic Android phones. The Xiaomi mi3 is one of them. Played with it since my friend got one from China and it is a very well built phone at a great price.

15. tumchaaditya

Posts: 71; Member since: May 21, 2012

They would probably be buying iPhones from Foxconn itself. Why bring big A in between? Just kidding..

14. CreeDiddy

Posts: 2289; Member since: Nov 04, 2011

Preorders take longer to get delivered, thus people chance it by going to the stores.

11. Derekjeter

Posts: 1580; Member since: Oct 27, 2011

It's cheaper to buy a car than an iPhone in China..

13. Kaiser2007

Posts: 173; Member since: Nov 16, 2013

Cars of Chinese brand may be. It's still too expensive for a phone. There are a lot of phones out there that offer more value for money.

9. Doakie

Posts: 2478; Member since: May 06, 2009

HAHAHAHA. Well that kind of shows the difficulty in launching in a society that is more frugal and less credit obsessed than the USA.

7. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Screen Size matters more than the LOGO in this region :)

6. dcgore

Posts: 234; Member since: Feb 24, 2012

Didn't the same thing happen when it came out on Verizon? It sold ok/not great the first few days.

12. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

The Verizon fiasco was different because they launched the phone in February; 7 to 8 months after the initial launch. At that time everyone thought Apple would update the iPhone by June; why buy a phone that was past the mid-life point. But then Apple tricked everyone by pushing the release date to September. This China situation is just a lack of demand.

5. bigstrudel

Posts: 621; Member since: Aug 20, 2012

The chinese have been buying refurbished iPhone 4 and 4S' for years. The market is more saturated than you might think.

8. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Or simply because it costs too much?

10. tedkord

Posts: 17519; Member since: Jun 17, 2009

Especially when there are so many capable devices to choose from that can do all the same things and often more.

16. rawbow

Posts: 428; Member since: Mar 30, 2012

Same things >>sure ... More things >>> definitely .. But in the same way as iOS >>> not by a long shot

23. quesoesgrande

Posts: 217; Member since: Aug 03, 2011

That's because the competitors do it better than iOS.

26. tedkord

Posts: 17519; Member since: Jun 17, 2009

Better, usually.

4. HASHTAG unregistered

Well given that they have went so long without the iPhone being offered on the network, they're probably are happy with what they got now. Just another guess.

2. apple4never

Posts: 1064; Member since: May 08, 2013

lol apple got trolled by the the Chinese and the Z1 mini

3. starkiller306

Posts: 58; Member since: Nov 13, 2013

can't say anything about the z1 mini right now but apple seems to be getting trolled regardless :D it's gonna get worse once the mini releases for sure

21. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Hope China Mobile didn't get trolled by Apple insisting they purchase iPhones upfront. Apple needed the deal more than China Mobile did.

1. Sauce unregistered


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