There are plenty of reasons to own Apple's pride and joy, but it becomes extremely unbearable knowing that you'll be greeted to blank stares if you accidentally damage your phone without having insurance. Although Apple offers AppleCare and other indirect dealers have their own unique extended warranty deals, AT&T has resisted in offering insurance for the venerable iPhone. After going so long without any insurance offerings, AT&T plans to launch its MobileProtect insurance service that will cost customers $13.99 per month. Similar to other devices, the insurance plan is going to be run by Asurion and will be available through the App Store when you purchase a handset. New iPhone owners will have 30 days to add the plan which will then be charged to your credit card that's going to be kept in the hands of Apple. It seems like the new service is finally coming to fruition because a “lack of iPhone insurance is a leading source of iPhone related customer complaints.” Good news to those owners who aren't as careful with their iPhones, but surely it will come with a premium to keep your handset in good hands.