AT&T to restructure its texting plans leaving unlimited texting only come August 21st

AT&T to restructure its texting plans leaving unlimited texting only come August 21st
AT&T’s $10 bundle giving you 1,000 messages is going into oblivion soon – the carrier is nixing the cheaper plan leaving only the unlimited text option come August 21st. A leaked internal memo obtained by Engadget was the first to unravel the news, but AT&T confirmed soon after that it’s only leaving $20 unlimited texting for individuals and $30 unlimited messaging plan for families.

If you’re not among the texting heavyweights, you can always use the per message rate running you $.20, while for multimedia messages the price stands at 30 cents. But if you were aiming for that sweet average spot, you’d be better off signing a contract in the couple of days left before the transition takes place as the $10/1,000 texts plan is grandfathered for current customers.

AT&T has defended this move claiming that it’s the choice of users: "The vast majority of our messaging customers prefer unlimited plans and with text messaging growth stronger than ever, that number continues to climb among new customers. Existing customers don't have to change any messaging plan they have today, even when changing handsets."

And with smart devices shifting the focus away from traditional voice calls, this partly makes sense. But with less options comes less choice and higher bills for some. Are you going to miss AT&T 1,000-message plan?

source: AT&T via Engadget

FEATURED VIDEO

35 Comments

1. ecml490 unregistered

Glad I'm leaving them today!

2. kmichalec

Posts: 12; Member since: Mar 29, 2010

Another reason to leave AT&T once my contract is up. Thanks for making the choice easy, AT&T...

3. davecann2

Posts: 460; Member since: Mar 15, 2011

Count me out AT&T. This will be a huge mistake.

4. kmichalec

Posts: 12; Member since: Mar 29, 2010

The more I think about this, the more upset I get. What garbage! People, please don't let AT&T get away with this! Send them email(s) and let them know that you won't stand for this (I already have). They are basically trying to screw those of us who don't use that many txt msgs in a month or don't have kids who send 10,000 msgs in a month, and charge us more, while not providing us anything more for the higher fee. Why should I have to pay $20 for unlimited, when I consistently only use 500 txts or less in a month, and the $10 plan is sufficient? If enough people complain, maybe they will reconsider. However, if people just accept this, they will realize they can screw us over however they want. And yes, I'm aware that if I'm currently on the cheaper plans, I'm grandfathered in, but that's not the point. Pure and simple, it's price gouging. Txt msgs are so cheap from a company infrastructure perspective, yet they charge a ridiculous amount for it, now they want to charge more?

5. bigdawg23

Posts: 467; Member since: May 25, 2011

I have unlimited so I don't care. They are likely doing this because of the people who plug the phones up with going over the 1,000 limit. I can easily dropped that if I wanted by using Google Voice. However its cheaper on a Family to get the Unlimited Message and Mobile to Mobile Plan. Since I using a lot of Mobile to Mobile Minutes for work it is just cheaper. My guess is AT&T has looked and they have small amount of folks on that plan it won't matter. Now lets look at the loss of Unlimited and how that would kill AT&T... How has that gone?

6. Kitezfly unregistered

AT&T said for user who already have the $10 sms plan it will be grandfathered in. The only users that should be irate about this should be the customers who come in after AT&T cuts the $10 messaging plan. The fact is sms messages are cheap, but the world we live in is all about money and who can get the most of it. Companies are willing to go to extremes to make more money, AT&T will do what it wants and so will all other cellphone companies (companies in general) as long as users continue to pay. This is proven with AT&T trying to buyout T-Mobile to "improve their coverage." Read Sprint's research on AT&T's current coverage and how they can improve it by about 600% or 700% if they put the money that they're planning on spending to buy T-Mobile towards improving their current spectrum for customers. They don't really care about the customers, sad to say.

7. 3D unregistered

Oh yes. Take the iSheeps money.

8. davecann2

Posts: 460; Member since: Mar 15, 2011

^^^^^ Troll There cant even be one artical on this site without some loser posting a negative comment about Apple!

12. taco50

Posts: 5506; Member since: Oct 08, 2009

Smh I don't even see how this has anything to do with Apple.

17. The_Miz

Posts: 1496; Member since: Apr 06, 2011

Exactly. Can't even comment on an article without an Apple potshot.

20. dandirk

Posts: 187; Member since: Aug 04, 2011

I agree with Taco and Miz... oh my better get a lottery ticket!

9. Anonymous Coward unregistered

So unlimited is good enough to be the only option for texting but not good enough to even be an option for data. Go to hell ATT.

10. JeffdaBeat unregistered

I can't believe they are doing that. And their excuse is entirely bulls**t. Most of our customers either have unlimited or not. That's crap. For years, I had first time texters ask for the $5 plan, which they nixed or that newer $10 plan. They act like having that $10 is taking up room in the warehouse or something. AT&T is probably the most ass-backwards company I've ever seen...

22. Whateverman

Posts: 3295; Member since: May 17, 2009

Agreed. Even if it were true that most of their customers prefer unlimited plans, why make make that the ONLY option for new customers? These only makes ATT less competitive to other carriers. But i'm sure they're banking on the monkey see-monkey do game that they and VZW like to play.

13. taco50

Posts: 5506; Member since: Oct 08, 2009

Awful move by AT&T. I'd be pissed if I was an AT&T customer.

14. ALF unregistered

Just another way to screw people out of money...very badly done ATT! I still have the 200 msgs for $5.00, and with all the other texting and communication options I don't use half of that....only when I need to msg my friends who don't have any data plan at all. When my husband retires I SHOULD be able to add the $5.00 for 200 for him (that's all he'll need) but NO can do, and paying by the message is arcaic and pricey. I wish we could change carriers.

15. Chance unregistered

The $10 plan for 1,000 text messages equals out to .01 per message. Now people will have to pay .20 per message? That is a 2000% rate increase! I am glad I am not with AT&T. Unfortunately, when one major carrier changes their plans to increase revenue, the other carriers seem to follow.

16. gargoyle

Posts: 14; Member since: Aug 17, 2011

lol i just renewed my contract and kept the 200 msg which they don't offer anymore yet they still let me keep it. so anyone that is already in att should have nothing to worry about

18. CobaltBlue unregistered

Just go with Google Voice. The Android app is awesome. Yes, about once a month the system gets delayed messages, but to save $20/mo, it's well worth it.

19. box unregistered

This seems illogical: they just introduced the 1000 plan in January or February, why would they be getting rid of it so soon?

21. kmichalec

Posts: 12; Member since: Mar 29, 2010

CobaltBlue, I would gladly go with Google Voice, but I've had my same mobile phone number for over 10 years. I don't really want to change numbers, or have one number for calls, and another for txt msgs. Did you run into that issue when you started using Google Voice?

23. Corgan Bruce III, Esquire unregistered

Another shameless money-grab by AT&T. Sprint looks better every day, now.

37. WhatevermanIsAFruitcake

Posts: 5; Member since: Aug 20, 2011

Sure does!

24. ATTGodOfAwesome unregistered

Thank god AT&T is doing this! Remember when carriers REQUIRED Unlimited Text if you wanted to get a discount on a messaging phone? Well now, that has gone bye bye and people that DONT text are getting Free Messaging Phones, what's the point? Also, not a single person I have EVER setup on a family plan just gets $10 text on one line, they get unlimited to the entire account. $10 for 1000 messages was a stupid set up in the first place, yes, it should have been $5 for 200 or Unlimted. But in any case, UNLIMITED is the way to go! Unlimited Text & Picture messaging PLUS it includes UNLIMITED CALLING to ANY Cell Phone. You'd be stupid to NOT go with that package and short yourself on 1000 messages anyways.

25. danielmvacajr unregistered

i use my Google Voice number to the the texting on my phone. it's completely FREE. If enough people use 3rd party texting apps then it would backfire on ATT. The only problem w/ google voice is that you can't send pix.. and for other 3rd party apps that do offer pix messaging, they dont have local numbers. So i blocked my att texting and hope that google voice will soon incorporate pix messaging when at that point i hope there will be an exodus and everyone cancels their texting plans.

26. networkdood

Posts: 6330; Member since: Mar 31, 2010

Use Viber and/or TextPlus +.....issue resolved for smartphone users :-)

27. JaceK unregistered

Screw 'em. Wouldn't pay that. Just use google voice or some other free im messenger. All of the cell carriers are so money hungry that they are going to force many people back to a common cell with no data or even a landline.

28. VWIRELESS unregistered

VERIZON #1!!!!

29. Moo unregistered

Use google voice no issues. Unfortunately a lot of people are not computer savvy enough.

30. att.arn.rno unregistered

I WORK for AT&T and I can't wait to leave them after this contract is up. Also, I hate that PA knows this before everyone in my office, including my supervisors. This $10/1000 messages is a big seller, really. So now just unlimited or ppu??? BS. Sucks for you now, I guess, if you want to text more than fifty times a month, but less that 1k. I can't wait to leave this job and/or contract.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.