AT&T pushes back at Verizon - lightly

AT&T pushes back at Verizon - lightly
You've probably seen those Verizon ads on TV by now, showing their 3G map in red and AT&T's 3G map in blue, saying that Verizon has 5X more 3G coverage. We knew AT&T didn't care for this, or for having their iPhone stranded on the Island of Misfit Toys, as they filed legal action for Verizon to alter and remove the ads and even released a Memo on the subject. Now AT&T has taken it a step further with a TV ad shown to compare the two providers. It features actor Luke Wilson saying that AT&T has "the nation's fastest 3G network, talk and surf at the same time, most poplar smartphones, and access to over 100,000 aps" all giving marks to AT&T, then lastly giving one mark to Verizon for "name that starts with the letter V". So what do you think of the new AT&T ad that looks like it was thrown together in under an hour? Maybe all the budget went to Luke Wilson that they couldn't afford better graphics? Let us know in the comment section below!

source: Engadget and YouTube

FEATURED VIDEO

51 Comments

49. bong_water unregistered

pretty lame commercial considering they compare verizons 3g data coverage area to there calling area. Its a pretty lame attempt to cover up the fact that there 3g area is almost none existant. The only thing att has is the iphone, and once that becomes obsolete they will be stuck with nothing again.

48. killingthemonk

Posts: 52; Member since: Feb 19, 2009

I've got to say, as a VZW employee, this commercial makes me chuckle.

41. zr1vette

Posts: 26; Member since: Aug 22, 2009

wow at&t wow. really????? you can afford a pretty well known actor but not better graphics? really? wow my 5yr old brother could make a better commercial then ya'll could. my advice to at&t grow some balls then come back to the fight.

44. zr1vette

Posts: 26; Member since: Aug 22, 2009

also at&t you did nothing to prove that you have the fastest 3g network and failed to state that those 100,000 apps are mostly iphone apps.

46. YouLostTheGame

Posts: 441; Member since: Dec 11, 2008

Oh there's no "mostly" about it my friend; they're ALL iPhone apps. Which again, is a good point that someone else already brought up...ATT doesn't even have those 100k apps; Apple does. And when the iPhone opens up to other carriers next year, those other carriers will also have those 100k apps. Poor poor ATT. All those subs and really nothing to show for it!

40. macron2000

Posts: 81; Member since: Sep 07, 2009

Hmmm. You VZW folks have never been able to experience the ability to do both voice and data at the same time. A worthless feature you say, try talking to someone on your BB Tour and then have them send you a picture message from that party you went to last night. Pretty funny huh? Oh wait...I can't recieve a picture message while I'm on my phone with VZW because I can't do both voice and data at the same time. Well, there was that important business call I had to take, good thing I had all the information I needed in the email that my partner sent me so I didn't look total foolish on the call...wait-I cant even get an email while I'm talking on my VZW Android Phone, so I guess I really am going to have to look stupid. That's Ok, my BB Storm (the perfect device that it is) tethers wonderfully to my new laptop. This way I can log on and play dominoes or do whatever and...hang on, I have a call coming in...hey wait a minute, I just lost my internet connection. Damit I forgot, this use to happen to my grandma all the time when she had that, er uh, dial up internet service that only allowed you to do one ore the other. Well at least LTE is coming soon and we will be the first to have it. Although, I still won't be able to have two numbers from two different areas programmed to my SIM like those GSM guys, or get my picture messages while on a phone call or...well the good thing is we will be the first to have it and that's what matters. ps-I never wanted a stinkin Iphone, but man me and all the other folks in here were just clamoring for a divice like the Bold and the Curve. One out of two aint bad.

42. sinfulta

Posts: 279; Member since: Dec 11, 2008

With LTE you can make phone calls and do data transmission with any network. LTE runs completely independent of HSPA/+ and CDMA, so both carriers will be able to do voice and data at the same time. The sim card is for activation purpose's and swap out sim's with mutiple numbers/phones. So I don't understand where that arguement is. GSM 3G networks can do voice and data atm, internet and voice quality severly diminishes though as you are using the network for both services now. Majority of people will not do this as the call is more important than anything else. But when LTE releases what advantage will GSM providers in the states have? None.

43. macron2000

Posts: 81; Member since: Sep 07, 2009

Correction my friend, LTE will have limited voice/data capability. I experience no reduction in voice or datat quality while using both. If you are a VZW user, I don't see how you contest the argument that it's not important if you don't currently do it yourself. That is limited thinking, just because you don't currently have the functionality now, don't discount it please. Further more, LTE is a standard that both GSM and CDMA carriers will be using with a few exceptions of course. Don't quickly discount what you havent used as something useless. And yes, when LTE rolls out we will just have to wait and see, but keep in mind all LTE is going to do offer features that GSM has been able to do for some time (video calling on Nokia E71). Yes it works (not supported by the carreir) but it I've enjoyed the service personally. LTE, welcome to the world of GSM...finally.

45. YouLostTheGame

Posts: 441; Member since: Dec 11, 2008

So then, by your arguement, your life is going to get pretty shitty when your precious network FINALLY gets around to rolling out its LTE network I guess. Man, that's gotta suck for you...you know, having such a great 3G network now (and by your standards) actually getting worse when LTE is the standard. Man, that's rough. LTE is the NEXT generation of the the telecom industry. Usually the tech that comes AFTER a current one, is superior, otherwise it wouldn't be considered "next gen" (4G). Geez, you're an idiot. And personally, I've never needed or wanted to get data while I'm on a call. Usually when I'm on a call, I'm LISTENING to what the person on the other end is actually talking about...you know, it's that little thing called etiquette.

47. tunda98

Posts: 2; Member since: Nov 20, 2009

I had an lg dare with Verizon and i could talk on my phone and recieve picture messages at the same time... So before you start saying false crap, you should get your facts straight first. Its kinda like this lame commercial all opinion no facts!!!!

37. E-Z DUZ-IT

Posts: 36; Member since: Mar 17, 2009

AT&T needs to buy T-Mobile. Then they stand an even better chance of over taking Verizon and with security They can call themselves (considering that the 'T' after the & is the last letter in 'AT&T' and the first in 'T-mobile)AT&T-Mobile, yeah I know but you got to say it fast to sound right. If they would sell of course and if AT&T made them an offer they couldn't refuse.

39. bagsofcole

Posts: 30; Member since: May 19, 2009

How about AT&T&T

36. bagsofcole

Posts: 30; Member since: May 19, 2009

I mistake. I talk and surf only when I wifi.... I suck Realy though, the keyboard is not all that and the iphone and pre are much more user friendly. Mabey the passion/dragon will be the ONE.

35. vzw fanman

Posts: 1977; Member since: Dec 11, 2008

that was the worst commercial i've ever seen. and luke wilson doesn't help it...

33. uknow85

Posts: 38; Member since: May 28, 2009

how does at&t have the most popular smart what company doesnt sell blackberry's??? lol and i can do multiple things on my bb storm hell hte only phone at&t has is the iphone & did he gain some weight???? this commercial sucks

29. phonesoldier

Posts: 1; Member since: Nov 19, 2009

This commercial is pretty weak unfortunately and definitely NOT an effective response to Verizons ads. I also don't understand peoples misconception that Verizon's phones can't do data and voice.....absolutely not true. I'm a Droid user, coming from a blackberry, and I could be on a call and browse the web with both devices (although I don't know why I'd ever want to). I can even send out a text while on a call. I'm not trying to knock any phone, but will say the Droid is AWESOME. Hell, people that take a look at it think that I'm always changing my themes when all's I do is change my wallpaper and Widgets and move my icons around. Its super fast and can do anything I really want. So while the iPhone is awesome and has set the standard, I think that knocks to the Droid or Verizon's service are ignorrant as the combination of both have made it a more than worthy competitor to the iPhone. BTW any argument about the camera that may come up is moot. The known bug is fixed and the camera is WHOA.

28. CHEFJEFF

Posts: 147; Member since: Sep 22, 2009

AT&T must think the population of the USA is really stupid. They can't compete with Verizon on any level! If they didn't have the iPhone, they would be struggling to stay in business. So yeah, they have some nice phones, but what good are they if their network sucks? And I can't understand Apple's stupidity for leaving their obviously superior device in the hands of this lame network. Wake the F up already!!

26. ajac09

Posts: 1482; Member since: Sep 30, 2009

lol I wonder what Tmobile and AT&T think of tihs? and funny when it comes to 3g speed no one ever puts sprint on the list... lol my 3g in areas with my AT&T friends is usually alot faster then thiers. The only time I wasnt was when sprint was having issues in my area beyond that I kill them in performance and sound quality.

25. Templer16

Posts: 20; Member since: Apr 09, 2009

What i dont get is the surfing the web and talking on the phone at the same time statement. A) Its incredibly worthless feature B) Its completely false, the Blackberry 9530 could surf and talk at the same time. Verizon's ad might have the possibility of miss leading uneducated buyers but atleast they werent flat out lying like ATT

22. bagsofcole

Posts: 30; Member since: May 19, 2009

i do droid and i surf, text, and talk at the same time... i also do sucky apps!

21. KingOfPhones

Posts: 41; Member since: May 04, 2008

that was the worst comeback commercial ever. Most of it was opinion: Fastest 3G network (umm some prof please?), best smartphones (opinion), 100,000 apps (iPhone reference only real valid remark.) Talk and surf t the same time that might be one, but the point is VZW hit them hard with the fact: their network sucks.

20. TheEclectic

Posts: 77; Member since: Sep 23, 2009

http://www.wired.com/gadgetlab/2009/07/3g-speed-test So much for that "fastest 3g" claim, ay AT&T? Damn, without that you are pretty much in the business of, well, selling ipods that on occasion my transmit some messages over space.

23. VZWEMP

Posts: 158; Member since: Dec 11, 2008

fantastic man!!!! hahahahahah hilarious. youre absolutely right. i never thought about that. (+) for you!

19. timshady337

Posts: 45; Member since: Nov 19, 2009

Why do you think "Onstar" chose Verizon? I'll tell you, because their business depends on a RELIABLE network.

18. timshady337

Posts: 45; Member since: Nov 19, 2009

I didn't see a map at all! it was about their 3g map right? I can sum up their commercial in 1 word.... FAIL!!!

38. Truth

Posts: 62; Member since: Jul 15, 2009

No 2 words. EPIC FAIL!!!!!

50. bong_water unregistered

yeah pretty much. considering the map that they were showing wasnt even their 3g coverage area map. They showed a map of there whole calling area.

14. bng

Posts: 107; Member since: Feb 12, 2009

AT&T should also worry about T-Mo becuse sooner or later they are gonna cach up to AT&T and AT&T will b taken buy supprise lol thats what i think. good try on getting Verizon back haha lame as comersial i have ever seen. i just remembered AT&T is the only one with out Android phones. its obvius that there still depending on the iPhone. iPhone is so 2007-2008 the "in thing" now are Androids lol.

31. deago78

Posts: 172; Member since: Oct 08, 2009

Heh "comersial"

13. darthray

Posts: 72; Member since: Nov 04, 2009

MASS POOT.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless