Verizon faces off with AT&T on "There's a map for that" ad campaign

Verizon faces off with AT&T on
Verizon Wireless has started a new television ad campaign that takes a jab at AT&T's infamous connection problems with the iPhone. Instead of claiming "There's an app for that" as seen with the AT&T-iPhone spots, Big Red aims right at the quality and breadth of it's rival network. "Want five times more 3G coverage?" we are asked , "There's a map for that" is the response in the Verizon ad as two maps show the difference between the Verizon 3G network's coverage and that of AT&T. It is a well placed punch that goes right to the heart of complaints that iPhone users have with their network, and with talk about the exclusivity period between Apple and AT&T possibly coming to an end soon, it is also a reminder to Apple that perhaps their touchscreen device is better served on a different network.

source: AllThingsDigital



1. The Doc

Posts: 122; Member since: Dec 11, 2008

It was inevitable that the truth would come to light...

2. drewsky

Posts: 147; Member since: Jan 04, 2009

There's no way VZW 3g coverage is that good! But it is a nice way to get at ATT, since I think VZW 3g coverage is better, just not that much.

8. The Doc

Posts: 122; Member since: Dec 11, 2008

On the contrary! Verizon Coverage IS THAT GOOD. Otherwise, the next step for At&t to take would be to file a lawsuit for false advertising! Similar to the lawsuits against At&t for putting 3G on all their iPhones. Even when that 3G iPhone doesn't get 3G speeds. Consumer Los Angeles, CA: "Hey, Bro! I just bought my new 3G iPhone. It's Awesome!" Consumer Kearney, NE: "I just got my 3rd Generation iPhone..." Consumer LA: "Aren't they the same phone?" Consumer Kearney: "Only during our family reunion... In Los Angeles... I can't wait!"

13. david_the_gom

Posts: 114; Member since: Dec 20, 2008

apparently, there are some people saying that they don't like verizon's service.. so they use t-mo or at&t or sprint for couple of years.. not bad.. problem is verizon's 3g coverage isn't same as 3~4 years.. i'm pretty sure those people never used verizon network, they used other network for couple of years and saying that verizon's network is bad.. ha... ha... ha... good deal... how do you know the taste of a cake if you don't eat it? ha... ha... ha... i used verizon for 5 years now, and for first 2 years, i didn't really use data... for last 3 years, i've used many kinds of smartphones thru vzw, and there's only one thing to say, "Damn!! it's fast.."

14. david_the_gom

Posts: 114; Member since: Dec 20, 2008

oh, and "damn!!! it covers!!!"

16. drewsky

Posts: 147; Member since: Jan 04, 2009

Well maybe ATT will do a lawsuit. I see the coverage map and almost the whole east coast is covered?..... Don't think so. It is a great commercial though.

27. knuckleballer34

Posts: 119; Member since: Jul 27, 2009

At&t...legends in their own minds lol.

3. JeffdaBeat unregistered

I work for AT&T and I actually really like the company and the service...but even I had to admit that this was pretty hilarious. Touche Verizon...Touche.

4. je2345

Posts: 63; Member since: May 05, 2009

Verizon's best commecial to date IMO!!

5. Fanboys Suck

Posts: 609; Member since: Dec 12, 2008

That is pretty funny! LOL!! Let's see if AT&T fires back... and with what... if anything?? Haha!!

17. knuckleballer34

Posts: 119; Member since: Jul 27, 2009

The best thing At&t can do to fire back is improve its network, and much time is needed to do so. I think we can all be honest and admit, the iPhone is all At&t has going for it. It will be out of style by the time the government does anything about carrier/handset exclusivity, so we'll see then how they fare. The fact of the matter is the iPhone is killing their network, and many users or "fanboys" don't want to admit it because they'd expose themselves as fools for paying an outrageous amount of money for a device that's mostly all fluff and no stuff. I have fewer problems with my Nextel phone than my friends and co-workers have with At&t, and that's saying something.

21. cartman

Posts: 45; Member since: Dec 11, 2008

The best thing AT&T can do is start building out their LTE network, so that by the time 4g becomes mainstream, they won't have to be like "S***, we gotta improve our network fast" by the time Verizon has a network running.

26. knuckleballer34

Posts: 119; Member since: Jul 27, 2009

Well stated. I remember when then Cingular was putting all kind of hype about upgrading to "high speed EDGE", Verizon and Sprint had long since before started their 3G networks. At&t is worried about the now. If they don't start fixing things, they are going to lose tons of subscribers in the near future. They'll be playing catch-up with LTE just as they were with 3G.

54. remixfa

Posts: 14605; Member since: Dec 19, 2008

problem is that vodaphone, verizon's parent company was part of the conglomerate that made LTE a real tech. ATTs plan isnt to start rolling out LTE till around 2013 while Verizon is rolling out LTE WIDESPREAD this year. They plan to have 100million people covered in LTE by 2011. ATT doesnt have anything to stand on other than the iphone. Their "fastest 3g" crap has been killed by T MOBILE rolling out 21mb/s 3g, so now Tmobile is 3x faster than ATT. Their "best world coverage" is because they have crappy US coverage, and its soley based on their ROAMING partners across the world. Little known fact, there are only 2 more GSM main based countries than CDMA, its not that big of a deal. So, VZW, best coverage... Tmobile, fastest 3g network.. iphone... going to VZW and who knows where else... VZW 3 yrs faster on LTE roll out than ATT. ATT price the same as VZW, but far less service i hope ATT has a suprise in store otherwise they are in real trouble.

6. C_H

Posts: 23; Member since: Oct 06, 2009

Pretty hilarious commercial, although if you live in, and travel inside of, an area that's heavily served by both companies, then you don't really care that VZW has 3G coverage in southwest Oregon (or wherever) but AT&T doesn't!

7. MadProfessor

Posts: 18; Member since: Jun 12, 2009

Wow, that was friggin' awesome. Good stuff.

9. Kain125

Posts: 18; Member since: Sep 13, 2009

The truth is finally let out.

10. VZWfangirl

Posts: 71; Member since: Jul 25, 2009

Why do you guys think we pay for Verizon? Excellent coverage and excellent 3G coverage. That should be no surprise.

11. omarc_2008

Posts: 26; Member since: Mar 26, 2009

that is sooo tru i have at&t i have a blackberry bold and the at&t 3G sucks ballz . my sis with verizon has waay better evdo coverage in more places than me. we both have gone to chicago,washington dc, miami,texas,vegas,sacramento,arkansas and i have found out that in all of those places i mentioned above my sis has better evdo 3G connection on her lg dare than i have 3G on my bold. my bold would always be on edge or gsm it was very rare when it would find 3G..... i am very disappointed with gayt&t

12. piratejb

Posts: 22; Member since: Jan 08, 2009

im guessing verizon is pissed there not getting the iphone anytime soon especially if there taking a stab at the iphone.

58. HatedaIphone

Posts: 42; Member since: Jun 08, 2009

Verizon pissed about not getting the gayphone? please.. Verizon doesn't need the gayphone !

71. piratejb

Posts: 22; Member since: Jan 08, 2009

thats pretty funny the gayphone did your boyfriend tell you that joke.

15. michcarguy

Posts: 11; Member since: Sep 26, 2009

I agree, Verizon's coverage is unbeatable! My friends have sprint and are roaming where they live and I had full bars in the same area. As for speed, it definitely is FAST! I played with the Samsung Rogue with full bars at the verizon store and the phone was faster then my home internet. Been with Verizon for 5 years and always will be (especially now since the phones aren't so locked down)

18. AZNphoneGeek

Posts: 200; Member since: May 15, 2009

this is quite possibly the funniest and coolest thing to happen to wireless in a long time. i actually just laughed at my computer screen. go big red. i hate you ATT

19. Mateo8326

Posts: 472; Member since: Jul 15, 2009

verizon don't talk the talk...walk the the walk! lol

20. facts&truth

Posts: 42; Member since: Jul 15, 2009

You verizon fagboys are morons. You fools, the map that Bigred is showing of AT&T is their mobile tv service coverage map. Check and see, verizon's tv service coverage map is the same. That's why this a false claim and it's misleading. Do your homework and check both websites on mobile tv service coverage and get Verizon's ballz out of ya jawz. One more thing, why does AT&T have 79.4 million customers and growing every 4 months? Grow up and stop acting as if bigred is making sweet love to U every night. Their raping you. If verizon was as great as some of U morons claim, they'd be international or at least total north american or everyone would have them. In conclusion, put 3 million Ifones on the verizon network, watch it have problems. Why? Because Iphones use 10 times more data than a normal smartphone. Food for thought for all you cum smokers.

22. vzw fanman

Posts: 1977; Member since: Dec 11, 2008

hahahah don't you just love a good cum smoker? any way i traveled up and down the east coast ny to florida, had 3g coverage the whole time, except in wv for like 5 minutes. on interstate and at&t buddy didn't even come close. verizon voice and 3g coverage FTW.

24. edit

Posts: 3; Member since: Oct 01, 2009

No thats actually their 3G Coverage map. Here's a link for you to double check. Goto: And start zooming out one by one, if you zoom all the way it won't display any 3G Coverage but if you do it one at a time until the "notch" before the last you'll see the blue is 3G and it is exactly what Verizon shows in their commercial. So for the record.. ATT is number 2 and rightfully so and Verizon just kicked them in the d-ck. Any questions? There's a map for that.

28. knuckleballer34

Posts: 119; Member since: Jul 27, 2009

What good is At&t's 3G coverage when the service is mediocre? At&t is peaking only because of the iPhone, when other carriers have access to it again, they'll drop subscribers faster than Sprint is currently doing.

29. Fanboys Suck

Posts: 609; Member since: Dec 12, 2008

Their Network will free up too... then maybe they will have a good 3G network...

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