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AT&T customers jammed over 600GB of data at the Super Bowl

AT&T customers jammed over 600GB of data at the Super Bowl
Now that the dust has settled on some big football game and a bunch of multi-million-dollar-per-minute commercials, AT&T has revealed that data usage is nearly double from a year ago, and peak traffic has quadrupled in the last three years.

AT&T’s network in Northern New Jersey handled the equivalent of 1.8 million social media posts with photos. Total data usage surpassed 624GB for the period of time around and during the game, 60% more than last year’s game.

The peak usage occurred during the hour just before kick-off. Between 5 and 6PM local time, more than 119GB of data was uploaded and downloaded, 20% of the overall traffic and 50% higher than last year. In a sign that proves that sometimes people do make phone calls using their mobile phones, more than 55,000 calls were made.

The traffic is just another indicator of our continually increasing use of wireless services, social media and data use in particular. AT&T upgraded its in-stadium distributed antenna system (DAS), built a new cell site at the northern end of Times Square where there is always a party and rolled in 9 cell-sites on wheels in and around the stadium.

Based on the preparation that went into this event, we are sure that AT&T and the other major carriers are preparing for even greater network demands at next year’s Super Bowl in Glendale, Arizona.

AT&T customers jammed over 600GB of data at the Super Bowl

source: AT&T

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posted on 03 Feb 2014, 22:13

1. Kishin (Posts: 706; Member since: 30 May 2013)

It nearly double from last year, thats a lot of data.

posted on 03 Feb 2014, 22:21

2. Jayshmay (Posts: 82; Member since: 27 Mar 2011)

How is that even possible when ATTs customers are
limited to a miniscule 2gb/mo???

posted on 03 Feb 2014, 22:32

3. galanoth (Posts: 426; Member since: 26 Nov 2011)

Its an average of 7.5 MB per person at 85k people.

posted on 03 Feb 2014, 23:04

4. Jayshmay (Posts: 82; Member since: 27 Mar 2011)

Assuming ALL 85k people are ATT customers.
Then in that case, their making such a big deal out of the
equivalent of downloading about 2 songs?

posted on 04 Feb 2014, 04:18

5. ardent1 (Posts: 2000; Member since: 16 Apr 2011)

You are missing the point because of a bad assumption since you are spreading ATT's portion onto the entire basis (85K in attendance).

The annual linear or harmonic growth rate in data is 52.36% per annum. The math is [(626/177)^(1/3)] - 1 or you can use logs to solve for the growth rate. That is to say ATT may not be able to handle that type of growth rate or consumption in data if trends continue. That growth rate is driven mostly by 4G LTE technology along with more ATT subscribers than in 2011, respectively.

Recall this is just ATT data meaning NOT all of the 85K in attendance are ATT. Or, if you also ADD the data consumption by Verizon, T-Mobile, Sprint, et al you will have a fuller or more accurate picture of the massive increase in data consumption.

Another way to look at it is suppose ATT is say 30% of the 85K in attendance, then you would normalize that number by a factor of (10/3) * 7.5 MB to get a more realistic picture or about 25 MB per person or about 6.67 songs.

Therefore its 85K people downloading 6.67 songs each or about 567,000 songs. That is a lot of effen songs.

posted on 04 Feb 2014, 07:46

6. Gsmalltheway (Posts: 200; Member since: 15 Aug 2009)

What he said

posted on 04 Feb 2014, 08:05

7. Jayshmay (Posts: 82; Member since: 27 Mar 2011)

You lost me at this "harmonic growth rate" mumbo jumbo.
Harmonic? I'm not in algebra class anymore, I don't want to be anywhere near talk like that!

posted on 04 Feb 2014, 16:56

8. DAMONORIBELLO (Posts: 109; Member since: 18 Mar 2012)

If you want to play with the big boys, you need to speak like them and understand the lingo. You mentioned that AT&T customers are limited to 2GB a month. I personally have 4GB. Where are you getting your credible information?

posted on 04 Feb 2014, 17:20

9. darkkjedii (Posts: 24928; Member since: 05 Feb 2011)

Seattle jammed Denver.

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