AT&T's grandfathered unlimited data plans are rising to $45 per month

AT&T's grandfathered unlimited data plans are rising to $45 per month
AT&T’s grandfathered unlimited data plans have been discontinued for eight years now, but this hasn’t stopped certain users from hanging on to the plans for as long as possible. Unsurprisingly, the carrier seemingly isn’t too pleased about this, thus its decision to introduce, you guessed it, another price increase.

The latest one, which will go into effect next month, will see the grandfathered plans increase to $45 per month, with AT&T justifying the move by stating that data consumption is at record high levels but wishes to continue offering the best service for its customers. Additionally, the carrier promises that data speeds will not be affected at all, with throttling only happening after the 22GB mark is exceeded.

Back when these plans were initially introduced, customers only had to pay $30/month, but over the course of the years, AT&T has gradually introduced pricing increases in a bid to get customers to move away from their legacy plans – the most recent one took place in March 2017, raising the price from $35 per month to $40. Nevertheless, it appears there are still a number of customers that are refusing to budge.

For those looking for a newer AT&T unlimited data plans, it’s worth noting that the basic offering starts at $65/month, although it only streams standard definition video. It also lacks mobile hotspot features and doesn’t include any DirecTV savings. Those who want these features and better-quality streaming, however, can opt for a slightly more expensive plan that costs $80 per month.

via: MacRumor

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15 Comments

1. PURPLEnurples

Posts: 8; Member since: Jan 16, 2017

The fact that these carriers can get away with calling 22GB of data unlimited is B.S. You'd think that in 2018 we would be way more advanced than what we currently are.

2. kennybenny

Posts: 214; Member since: Apr 10, 2017

You Americans are too spoiled..... Look at the plans up north in Canada, you'd be lucky to get 4 GB (on double data promo) (2 + 2 GB) for $85 BYOP plan.

4. cncrim

Posts: 1588; Member since: Aug 15, 2011

Move to US lol, Canadan need to complaints and do something about it, because you are not complain price will get more expensive.

5. joshuaswingle

Posts: 607; Member since: Apr 03, 2018

You guys should try Spain lol. Unlimited data plans have literally never existed. Even unlimited calls and texts still aren't standard here

6. joshuaswingle

Posts: 607; Member since: Apr 03, 2018

Double post (issue is being worked on)

12. souvikroy1111

Posts: 16; Member since: Apr 27, 2014

Move to India, 60GB 4G (Throttling after that) with Unlimited Calling and Text at $2

3. cncrim

Posts: 1588; Member since: Aug 15, 2011

Back then you cant do much with 2g and 3g, there is so much data you can eat a month. Today with LTE speed get 400x faster carrier cant sustain unlimited and stay profit.

13. kevv2288

Posts: 295; Member since: Jul 30, 2015

T-Mobile is 50GB and they only slow down the speed in certain areas

7. Jrod99

Posts: 740; Member since: Jan 15, 2016

Not budging now but when I do. Good bye AT&T. Don’t get excited Verizon. You can F off too.

8. two_soggy_waffles

Posts: 58; Member since: Aug 10, 2017

i'm gonna maybe liek switch to Cingular

10. sissy246

Posts: 7120; Member since: Mar 04, 2015

There is no Cingular.

9. CandyBar

Posts: 43; Member since: Dec 08, 2017

I dumped AT&T after the $10 increase - then about two months after I left - they started offering unlimited plans for less than my old unlimited plan - mind you my old unlimited plan had 450 minutes of phone and each in / out SMS message was billed at $0.10 each. It was a total rip-off. The new plans had unlimited everything but their raising the price alienated me so I said good-bye - and I'm not going back.

11. enttom

Posts: 1; Member since: Jun 07, 2018

Austria here - 20 GB + unlimited text/call 18$

14. Gsmalltheway

Posts: 275; Member since: Aug 15, 2009

As an ATT employee I rarely see anyone on these extremely old plans. Maybe 2 in the last 6 months and both I got them to switch to the new plans. On the old grandfathered plan they get 450 talk minutes for $39.99, unlimited texting for $20, and unlimited data for $40 (going to $45). Thats $100 a month AND data throttles after just 5gb of data on those old plans. The new unlmited is unlimited everything and throttles after 22gb for $65. To be honest those people are idiots for keeping that old plan that has 0 benefit

15. XDAdam

Posts: 276; Member since: Feb 03, 2016

I've wondered the same thing. On paper, it does not make sense to keep those old plans, except for bragging rights.

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