ABI Research says the Moto X "trumps Apple in engineering design and creativity"

ABI Research says the Moto X
We've are fans of the Motorola Moto X. The ideas behind the device are solid, the customizations are just right, and we like the Moto Maker options (although it would be nice if it would finally ditch AT&T exclusivity.) We've even defended the Motorola X8 chipset as underestimated because the coprocessors are something completely new. But, ABI Research would like to take up the cause now, and ABI has some pretty bold statements to make on the Moto X.

ABI Research did a teardown of the Moto X and considered all of the choices made by Motorola/Google in developing the device, and came to the conclusion that the Moto X "outpaces competition with new innovation." Basically, the thinking is that the Moto X is showing real creativity by a handset maker, while the new iPhone 5s and 5c "show only minor improvements". 

ABI was not only impressed with the power efficiency of the always-on voice command option of the Moto X (thanks to the X8 coprocessor) and form factor, but calls the display "much underrated" and lauds the Moto X for its energy usage. It seems that the Moto X's display packs in 20% more pixels than the iPhone 5s, but uses 2.5x less power than Apple's flagship.

Related phones

Moto X
  • Display 4.7" 720 x 1280 pixels
  • Camera 10 MP / 2 MP front
  • Processor Qualcomm Snapdragon S4 Pro, Dual-core, 1700 MHz
  • Storage 16 GB
  • Battery 2200 mAh(13h talk time)



1. D.Aceveda

Posts: 433; Member since: Jun 30, 2012

Not surprised

3. DAddYE

Posts: 48; Member since: Oct 04, 2013

Indeed. If only the best value of Moto X (motomaker) weren't an exclusive of any freaking carrier now I would be writing to you from one of them.

9. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

When has Apple recently been 'creative'? Oh, I forgot - the newly creative fingerprint scanner that was soo secure, that it was cracked in less than 2 days after it started shipping.

14. ardent1

Posts: 2000; Member since: Apr 16, 2011

The odds of cracking the 4-digit pin -- that is 1 in 10,000. The odds of cracking the secured scanner / home button, 1 in 50,000. That is 5X more secure than 4 digit pin.

16. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Ardent, I think you were the one who once offered the ease with which fingerprint scanners could be fooled as a reason why the followups Motorola released after the Atrix didn't have a fingerprint scanner.

24. ardent1

Posts: 2000; Member since: Apr 16, 2011

Sniggly, you make the simple assumption all fingerprint scanners are the same. The Atrix was using a similar biometric device typically found on laptops. So yes, those types are much easier to fool.

25. Sniggly

Posts: 7305; Member since: Dec 05, 2009

And the fact that a group fooled the sensor only a few days after release, using the same methods used to fool past scanners, doesn't bother you at all?

61. ardent1

Posts: 2000; Member since: Apr 16, 2011

Sniggly, the odds are 1 in 50,000. I bought the device knowing it was 5X more secure than using a 4-digit numerical PIN code. If people can crack the 4-digit pin, they can also crack the sensor. That in the part you don't get. I sleep better knowing it's 5X more secure. As for the older biometric devices, there's a reason why they were removed from laptops.

51. tedkord

Posts: 17417; Member since: Jun 17, 2009

Right. there are fingerprint scanners, and then there are fingerprint scanners with an apple logo on them. Makes all the difference in the world.

19. jaychildz

Posts: 144; Member since: May 31, 2013

Dude you can bypass that mess with the slightest of ease and you can reset an iPhone and restore it to factory settings without the code/fingerprint...not that secure

23. nestea unregistered

good luck bypassing touch id without victims fingerprint and have fun watching how you wont pass iDevice activation because of improved "find my phone" feature. GTFO troll

39. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Well, for starters, you can bypass Touch ID as Sniggly mentioned. Once you do that, you can easily factory reset the phone in a matter of minutes, which makes Find my iPhone pointless.

40. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Well, Find My iPhone will activation lock the phone, so if it's lost or stolen and reported as such, it irreversibly bricks. Only the original owner can get it unbricked, but what's the likelihood of a thief giving back your phone?

13. ScottSchneider

Posts: 336; Member since: Dec 06, 2011

I would always take Moto X for Apple iSomething.. Basically for the Build Quality... Had the Moto RAZR MAXX HD and the Atrix HD... Two best built products... The Boot Screen would itself make ppl like me to get a Motorola Phone...The Droid Boot screen is unbelievable...

2. Rongocook

Posts: 76; Member since: Sep 20, 2013

Poor apple!

4. ocilfa

Posts: 334; Member since: Aug 03, 2012

The display is absolutely underrated. Its one of the few amoleds out there that does not use pentile, and is instead a full-rgb sub-pixel arrangement.

17. Shatter

Posts: 2036; Member since: May 29, 2013

So its like the Note 2 display just smaller basically?

20. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Higher pixel density than the Note 2's display as well, since both are 720p and the Moto X's display is almost an inch smaller.

5. GeekMovement unregistered

AT&T exclusitivity ruined the potential sales this phone could have had at launch. Now there are lots of better flagships coming out and not worth the price to pay for just different back and button colors.

18. Shatter

Posts: 2036; Member since: May 29, 2013

Only way Moto will get good sales will be to release an updated version with a snapdragon 800, improved camera and 1080p screen on all the carriers with moto maker day one.

34. Sniggly

Posts: 7305; Member since: Dec 05, 2009

You assume, of course, that all customers are spec freaks. The 720p screen is still awesome on the Moto X, more than clear enough for most customers. It's not got the marketing behind it that Apple and Samsung have, as Motorola's been largely absent from top tier phones apart from Verizon's for years. The only thing I agree needed better execution was Moto Maker availability. Other than that, what you listed doesn't fu.cking matter to most customers.

52. steedsofwar unregistered

They also need to launch it internationally. Plus, it is normally the spec freaks that recommend phones to friends and family. Someone asked me about the s4 mini. I had to tell him it isn't as powerful and fast as the s4 and wont have the same great camera. Will it do everything to a satisfactory standard otherwise? Sure it would and cost you less too. So specs do have some significance.

6. mr.techdude

Posts: 571; Member since: Nov 19, 2012

Kudos to moto they deserve although I don't own a moto device but I can see why now new consumers are buying moto x. If only the isheeps read this article, am I right PA ;)

7. Sniggly

Posts: 7305; Member since: Dec 05, 2009

The Moto X definitely carries an awesome display, and it definitely deserves some good sales. I'm worried that Samsung will become too dominant in Android sales, and would rather there be some healthy competition from the other manufacturers. I am seeing a lot of positive feedback from customers when I explain the Moto X's features, even though this is a very iPhone heavy season. I would say the number one thing killing peoples' interest in the Moto X versus the Galaxy devices is the lack of expandable storage; however, once Moto Maker expands I think you'll see some higher sales because Motorola's color palette is definitely stronger than the iPhone 5c's.

10. ardent1

Posts: 2000; Member since: Apr 16, 2011

I am getting the Moto X with Republic Wireless for $10 a month as a back up phone. I would have gotten the device except the X doesn't have a true 4.7" display. The on screen soft keys reduce the display real estate.

15. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Republic sounds like a pretty good deal overall, and it'd be nice if we offered it at Best Buy. You could do the Droid Ultra or Maxx, which both have true 5 inch displays and share all of the Moto X's features-and have an Ingress invite. :) Right now I'm living with the Droid Mini, which is definitely the Moto X's poorer cousin, but it was free and available. Perhaps if I can balance my income versus expenses better, I might pick up a Moto X on an AT&T employee plan or just eke it out until August when my Verizon employee upgrade becomes available.

8. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

i may have an iPhone 5S but i still have my eye on you Moto X. you two will live in harmony as my personal devices.

11. Topcat488

Posts: 1416; Member since: Sep 29, 2012

Can you fix the first word on this article PA. "We've are" fans, should read "we are", thanx. I've always been a FAN of Motorola, and now the google is in charge... Even more. But Moto X is not kicking it for me.

12. Luuthian

Posts: 332; Member since: Sep 09, 2011

And yet despite all those power savings the battery life is still worse than the more power hungry iPhone 5, and with a battery several hundred mAh larger. The Moto X has some agressive innovations onboard but battery life isn't one of them. Power savings is one thing, the actual time your phone will live between charges is another. http://blog.gsmarena.com/here-goes-the-full-breakdown-of-the-moto-x-battery-performance/ Apple still reigns as the king of battery efficency. Samsung has gone through hoops to catch up and is now comparable, if not better, but other Android manufacturers have yet to follow suit. Motorola and the Nexus line still struggle there.

21. Shatter

Posts: 2036; Member since: May 29, 2013

G2 has the best battery life right now I'm pretty sure.

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