78% of Twitter's monthly active users are tweeting from a mobile device

78% of Twitter's monthly active users are tweeting from a mobile device
On Tuesday afternoon, Twitter released its earnings report for the first quarter of 2014. The 140 character messaging app now has 255 million monthly users. Of those users, 198 million are accessing the service from a mobile device. That means that 78% of Twitter users are tweeting from a smartphone or tablet. While the vast majority of Twitter users are using a mobile device, the growth in mobile subscribers is actually in a downtrend.

Back in the early days of Twitter, when most of the public thought that they needed to park their car to visit an app store, quarterly growth of mobile users of Twitter ranged from 10% to 33%. The five quarters from Q1 2012 to Q1 2013 saw pretty steady growth of mobile users, with a quarterly gain of about 10.5% for those five periods. Over the last four quarters, mobile growth has declined again. From the second quarter of 2013 through the first quarter of this year, Twitter has seen a sequential gain in mobile users ranging from 3.9% to 6.9%.

What does this decline mean for Twitter? It would seem that the company will have to find a way to drive new mobile users. Twitter admits that it previously had a hands-off attitude toward growth. "Growth was something that happened to us," said CEO Dick Costolo. But now, Twitter will have to start adding features, designed at attracting more mobile users. 


source: TechCrunch

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7 Comments

1. sgodsell

Posts: 7365; Member since: Mar 16, 2013

I guess the rest tweet from tablets and not laptops or desktops. :-)

2. grahaman27

Posts: 364; Member since: Apr 05, 2013

Mobile devices would include tablets. Obviously the rest is from spam producing bots.

3. garyII

Posts: 160; Member since: Feb 26, 2014

i guess the slightly higher Q1'14 percentage compared to Q4'13 is due to Ellen selfie and Obama accidentally involved in the Samsung selfie..haha

4. cheeseycheeser

Posts: 413; Member since: Mar 24, 2011

The Twitter for android app is honestly awful. It used to be great, but it's gotten laggier and laggier.

5. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

As the graph shows, Twitter is not doing very well. Maybe Microsoft can lend them an executive to help turn around the company.

6. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

The most annoying thing about twitter app for android is that...it limits tweets to 100 characters..

7. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Honestly, they should have stuck with consistency with the design. At first it was like, 'Wow, that's new,' now it's more like "No, just no. I mean stop it". Since these guys ipoed they kind of ruined it IMO.

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