37 percent of US households set to own smart speaker by the end of 2018, smart speaker owners use their phones less

37 percent of US households set to own smart speaker by the end of 2018, smart speaker owners use their phones less
Whether or on board with the idea of owning a smart home speaker or not, the latest survey by consultancy Accenture shows that some 37 percent of all US households will have at least one smart speaker by the end of 2018. The survey also suggests that sales of smart speakers will have reached the third of the population of other major markets by the end of the year.

But aside from shedding more light on the staggering growth of the smart speaker market, the survey also highlights another interesting trend – owners of smart home speakers, such as the Google Home and Amazon Echo, tend to use their smartphones less, while at home least.

That's right, 66 percent of the 2,271 people surveyed, who were asked whether smart speakers have cut down their smartphone use, agreed that this would be the case, CNET reports. This is an intriguing statistic, but it doesn't really mean that people will stop using their smartphones when smart speakers become commonplace in every home. No, instead, the Accenture survey shows that smart speakers have cut down only on some of the things people do on their smartphones.

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When asked, 64 percent of the surveyed answered that since they bought a smart speaker, they've been using their phones less for entertainment, while 58 percent said they made fewer online purchases on their phones, and 56 percent said they used their phones less for searches and setting reminders.

According to the study, stand-alone digital voice assistants are also seeing more use than embedded voice assistant devices, with greater user satisfaction from the experience:


Whether this trend is here to stay, or will dissipate as the novelty of smart speakers wears off, remains to be seen. But one thing's for sure, the smart speaker market is about to expand a lot in 2018.

source: Accenture via CNET

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13 Comments

1. BigBoat

Posts: 20; Member since: Oct 28, 2017

I all bs on owner’s with smart speakers use phone less. That’s implying that people mostly use their phone for virtual assistants. That’s far from the truth!

4. sgodsell

Posts: 7431; Member since: Mar 16, 2013

You use your phone to turn on/off lights, set the thermostat, turn on/off plugs, locks, close/open blinds, and other things. But with a AI speaker it can do all that without picking up and using your smartphone. You only have to use your voice. Plus they can also play YouTube videos, movies, music, podcasts using nothing but your voice. So once again no need to pickup your smartphone to control any of that on your TV. Clearly you never used one.

7. Techlover2018

Posts: 80; Member since: Jul 14, 2017

Cannot agree more. Neither are smart speaker are a replace for smartphone nor their penetration rate is one third of population ,especially in developing countries like China and India. This is some dumb inaccurate survey and PA is even more dumb to post it.

9. sgodsell

Posts: 7431; Member since: Mar 16, 2013

Well I don't know why PA listed China or India. Maybe for click bait. Because the Play store alone isn't in China. However Google and Amazon have both said their sales of those smart speakers sold really well. Google said they sold one every second since they introduced the Home mini.

12. mootu

Posts: 1527; Member since: Mar 16, 2017

Do you think the Chinese can't produce thier own smartspeakers? The smart speaker is booming in China just like everywhere else.https://medium.com/@Synced/chinas-smart-speaker-market-heats-up-954df52d919e

13. sgodsell

Posts: 7431; Member since: Mar 16, 2013

I never said or thought that. I was talking about the Play store. Everyone already knows that Android is king over there. However all the Chinese smartphone OEMs either fork, and/or put their own twists on Android. Even iOS the Chinese government didn't allow iPhone's with iOS unless the Chinese had access to it. Also most people already know that China is for China. Plus everything is made over there.

2. makatijules

Posts: 835; Member since: Dec 11, 2017

How do you think people who buy these will use their phones less? The only thing they do is play music. They don't do that much more. Its not gonna make you use your phone less. Smart speakers don't have smartphone functions. They are designed most to provide audio feedback. I don;t see how you think people are gonna use the phone less? I mean opinions are ok, but at least make sense with them vs sounding totally clueless.

6. sgodsell

Posts: 7431; Member since: Mar 16, 2013

The only thing they do is play music? Really? Are you trying to be clueless? Or show the world how ignorant you really are? Which is it? From the AI speakers alone you can control your entire house, from the thermostats, blinds, door locks, lights and light colors, outlets, garage doors, and more. You can even use them as an intercomm. Plus you can call anywhere in the US or Canada for free at anytime. Plus if you have a TV, then you can play YouTube videos, or play movies, Netflix, and more using nothing but your voice via these little speakers.

10. meanestgenius

Posts: 22213; Member since: May 28, 2014

Smart speakers also have some telephony functions. For instance, you can use Amazon’s Alexa powered devices to make phone calls and send messages other Alexa powered devices and through the Alexa app. You really need to do more research on things other than Samsung, Techie.

3. Dr.Phil

Posts: 2431; Member since: Feb 14, 2011

For certain tasks, yes my smart speaker does replace the use of my phone such as: setting a timer, setting an alarm, finding out the weather, and playing music. However, I still by-and-large use my smartphone because a smart speaker can't tell me faster than I can read on most things.

5. sgodsell

Posts: 7431; Member since: Mar 16, 2013

You can also listen to podcasts, pause, or jump so many minutes ahead or go back using nothing but your voice. If you have a TV with a Chromecast, then you can also play music, watch YouTube videos, and movies, Netflix, using your voice. No need to pick up and use your smartphone.

8. darkkjedii

Posts: 31283; Member since: Feb 05, 2011

Mine does...Amazon Alexa.

11. Jrod99

Posts: 757; Member since: Jan 15, 2016

It’s a smart world after all.

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