33% of Americans own a smartphone; Android share continues to rise

33% of Americans own a smartphone; Android share continues to rise
For those who wondered what the heck is keeping the U.S. out of a serious depression, the answer is the cell phone industry. In the latest survey released by comScore, as of May, 1 out of every 3 Americans own a smartphone. Of that total, 38.1% have an Android flavored model, up 5.1% from the last survey dated last February.

Apple's iOS also gained users in the three months ending in May. Adding 1.4% over the period, iOS now has a 26.6% share of the U.S. smartphone market. Both Android and Apple took business away from BlackBerry as RIM's slice of the U.S. smartphone pie declined 4.3% to 24.7% Microsoft's smartphone share dropped in the U.S. from 7.7% to 4.8% while HP's webOS was relatively flat at 2.4%.

Samsung continues to lead the list of cellphone manufacturers in the States with the same 24.8% share of the market that the Korean based firm held in the last survey. But that means countrymate LG was able to pick up a little ground on the leader, adding .2% to 21.1%. Despite losing 1% from the February report, Motorola kept third place with a 15.1% slice of the pie. Apple held 8.7% of the U.S. cellphone market, up 1.2% over the three months ending in May, while RIM closed out the top 5 with an 8.1% share, down from 8.6% in the previous survey.

What are we doing with our handsets? 69.5% use their phones for texting, slightly higher than the 68.8% seen in the February report. 39.8% use the browser on their phone, up 1.5%, while 38.6% use apps. That is up 2% from the last survey. The biggest jump in usage, 2.3%, came from those playing games on the phone, bringing the total to 26.9% of U.S. cellphone users that are aiming for the high score on their handset.

source: BGR



1. bossmt_2

Posts: 459; Member since: Oct 13, 2009

Not looking good for winmo or RIM

2. Penny

Posts: 1860; Member since: Feb 04, 2011

It would be interesting to see the market penetration for the smartphone platforms broken down into age groups. I suspect Android has its highest levels of penetration among younger age groups, where there is probably a greater rate of users getting smartphones, which would explain this trending.

3. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Actually, I would wager that the youngest groups are the ones getting the iPhones, because they're the best known "cool" phone. It's what everyone talks about in the media, it's what's best advertised on TV. On the other hand, I'd say the group getting the most Android phones are young adults, people who want something "cool" like the iPhone, but aren't necessarily jumping to get it itself at all costs. They're more concerned with what the phone can do, and since they're not reliant on their relatively tech-unsavvy parents to choose for them, they have the freedom to choose Android. At least, that's my guess. I could be wrong.

5. AndroidOS

Posts: 100; Member since: Jun 21, 2011

Yep yep yep. I'm 14 and at school people are still amazed by the iPhone 3GS. Well, the less techy ones are.

6. Sniggly

Posts: 7305; Member since: Dec 05, 2009

You're only fourteen? Could've fooled me. That's a compliment.

11. AndroidOS

Posts: 100; Member since: Jun 21, 2011

Thankss :-)

9. E.N.

Posts: 2610; Member since: Jan 25, 2009

"They're more concerned with what the phone can do, and since they're not reliant on their relatively tech-unsavvy parents to choose for them, they have the freedom to choose Android" Wow you're just kissing Android's ass all over. If Android is getting 500,000 activations a day I'm willing to bet a large percentage is due to users 18 and under. Most Android handsets are cheap and some even free, so don't forget that. 95% of Android users probably really dont care or even know that much about their phones. Don't be fooled by these online websites. I know more about Android than any one of my friends who have the phone, which is sad because it is actually a good platform. Your average iphone and android users really don't know much. iPhone users at least know what they're buying before hand (with all the commercials of apps and stuff). Most Android users don't. And I consider the quality and usefullness of applications as something a phone can do for you and not how much you could pimp-out your homescreen because really, customization is all I hear you Android users brag about.

10. AndroidOS

Posts: 100; Member since: Jun 21, 2011

"Your average iphone and android users really don't know much." That's the main thing that needs to be pulled. I always here about iOS having more quality apps, really, I can't tell the difference. And you do know Android users can port apps right? So this iOS having better apps thing is dead. And Android users don't brag about the customization of Android(which extends far behind customizing your homescreen) they brag about how open source it is. I've never heard anyone brag about being able to put a picture on their background, I'm pretty sure all phones can do that. -.-

12. AndroidOS

Posts: 100; Member since: Jun 21, 2011

behind *beyond

16. raymond513

Posts: 12; Member since: Jun 15, 2011

It seems at my school most of the kids with smart phones have android phones(so many d2 globals). They don't really care about the phones, they think the iphone is really cool, but want a keyboard or something, but they don't really know how to work there phones or anything though.

7. Slammer

Posts: 1515; Member since: Jun 03, 2010

I don't have precise info on that. However, I can tell you that college students are predominate with ios as opposed to Android. Very peer and curriculum influenced. In fact, many colleges I have frequented, have only Apple stores on campus. This would be indication that the young(18-25yr old) are more likely to own an iproduct over Android. Most students I have talked to, have not even tried an Android. They purchased an iphone, iPad or macbook on influence rather than personal taste or need. A contrary turn in this though, is that even though students continue a good percentage of base sales for iproducts, they are inititiating more of an inquisitive thought on Android. John B.

15. Penny

Posts: 1860; Member since: Feb 04, 2011

You are right about the presence of Apple products on college campuses. They are displayed prominently in many Campus Bookstores, and Apple's own promotions are geared toward building out a reliance on other Apple products, so that a student that purchases a MacBook will be more likely to get the iPhone that integrates well with it. And MacBooks were indeed very popular on my university campus (lifetime Windows user with a MacBook Pro that I purchased from my Campus Bookstore lol).

4. careful unregistered

it would be interesting for writers to get most of the numbers right from the charts in the article itself

8. josh unregistered

I'm 17 and I have an android phone and I only know like 2 people with iPhones and a couple dozen with android phones. We like android because the phones are cheaper and so many free Apps on android.

13. DaNilson unregistered

I think the biggest advantage of Android being open source is the substantial rise in price/quality compared to the iPhone. The phones and apps are much cheaper. People attracted to simplicity and status objects tend to buy iPhones. Android will get a much bigger marketshare in the years to come due to this fact and that will bring better apps. Especially when hardware keeps developing at this rate. I'm not sure though how Windows will fight back in the years to come. Since many people use Windows PC's and since Windows will bring out software that can run on both smartphones and PC's I think they'll get a big chunck of the (Apple) pie. Just my 2 cents.

14. andro unregistered

Android will no doubt rise to even higher control once the galaxy s2 is released there,ios will take a slight come back once the teenagers manage to get their cash together to get the iphone 5 to keep looking cool with a better camera changing everything

17. ogre150

Posts: 23; Member since: Apr 16, 2010

I believe that Android users are the younger groups. Maybe 25 and younger. Except for the whole college Apple influence. In my experience most iPhone users are 30 and up, with majority being over 40. Why? Because you can't teach old dogs new tricks. The iPhone is a simple interface compared to Android and that makes it more desirable to older age groups. I personally call them yuppies. LOL Two guys I worked with got them because they thought it was the thing to do. I had a Blackberry then my younger brother-in-law showed his HTC hero back when it was cooler. I liked it a lot. Then it was time to upgrade and the Incredible was coming out. Had to have it and haven't regretted it one iota. I'm now 31 by the way. But I've never liked Apples closed way of doing things, so I was never going to get an iPhone anyway.

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