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What's the hype behind phablets? Won't a smartphone or tablet do?

Posted: , by Shaun Chatman (guest author)

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What's the hype behind phablets? Won't a smartphone or tablet do?
Phablets are a cross between smartphones and tablets that usually check in somewhere between five inches and 6.9 inches. A lot of people think that these mobile devices are little more than fads that will quickly disappear. Others love their phablets. What features are driving the hype between these devices?


Features people like in phablets

It's somewhat shocking when someone whips a 6.9-inch phone out of his pocket. How does that person get around with such a huge phone? Apparently there are plenty of people who don't find large phones cumbersome. In fact, they appreciate what big phones offer. A big screen is obviously attractive to a lot of people. When you have a bigger-than-average screen, you can:

  • Watch movies on the go
  • Browse the Internet easier
  • View photos without enlarging or distorting their sizes
  • See apps more easily
Hey, people love huge screens for their desktop computers. Why wouldn't they want big screens on their mobile devices, too?

Buyers also like feeling that they're getting more for their money. 2011's Galaxy Note, which has a 5.3-inch screen, doesn't cost much more than an iPhone or other smartphone. If you're the kind of person who wants to feel like he's gotten more out of his dollar, then the bigger phone looks like a good option. All it takes is a salesperson to show you how easy it is to carry all of your favorite movies in your (somewhat oversized) pocket. Bam, you're sold on phablets.

If price is your reason to love a phablet, get ready for an irresistible upgrade this summer. Some experts predict that more companies will flood the market with phablets, which should force the prices down even lower.


The strength is also the weakness

That large size attracts a lot of buyers, but it also turns a lot of people off. The average consumer sees three mobile device options:

  • Smartphone
  • Tablet
  • Laptops
The idea of a hybrid smartphone-tablet doesn't even enter their thinking because they know they can purchase a small smartphone that's easy to carry with them everywhere. If they need a larger option, they can just reach into a backpack and pull out their tablets. (When it comes to serious typing, though, it's hard to imagine that anything will replace laptops in the near future.)

These consumers don't want big phones filling their pockets to the brim. They want a phone that's easily accessible and a tablet that they can use on other occasions. Why confuse matters by trying to smash the two devices together?


Phablets aren't as popular as you might think

Despite the hype that you hear about phablets, it's possible that they're not as popular as you think. According to research by Flurry Analytics, only 3 percent of active users have phablets. 72 percent have phones between 3.5 inches and 4.9 inches, 5 percent own small tablets measuring between seven inches and 8.4 inches, and 13 percent have full-size tablets with screens of over 8.5 inches.

Compared to other mobile devices, phablets only make up a tiny portion of the industry. Still, it's a niche that designers want to dominate. Consider the perspective of a fledgling manufacturer trying to break into the industry. You don't want to compete against Apple, and you're pretty sure that companies like Samsung have the market pinned on Android devices. Instead of going head-to-head with the big guys, you try to claim a niche market, no matter how small it is.


And yet, some phablets are popular

When you look at the world population, phablets aren't that popular. But when you focus on certain areas, certain devices stand out as big sellers.
In March, 2012, Samsung claimed that it had sold five million Galaxy Note phablets. That's a huge number for a device that, quite frankly, you don't see that often in the U.S. They're not rare, but you certainly don't see them as often as iPhones.

Part of the problem could be that American consumers aren't behaving like other buyers around the world. Samsung claims that the Galaxy Note is the number one seller in countries that speak Spanish, French, and Chinese, not to mention Korean (Samsung is based in Korea). Despite economic troubles in the U.S., consumers still have more discretionary income than people in most parts of the world. Americans might prefer to carry a smartphone and a tablet, but a lot of people find that phablets offer a good compromise that makes mobile technology more affordable.

There are a lot of consumers around the world waiting for the Galaxy Note III to come out. They're eager to buy, and they could change the way that manufacturers look at the mobile device industry.


No matter which device you choose, app developers win

If you're an app developer, you probably watch all of these with a slight bemusement. It doesn't matter whether consumers prefer tiny smartphones, big tablets or something in between. The fact of the matter is that people want mobile devices, and that means they want apps.

With the current app-buying system, that's an easy position to take. Most devices have operating systems that fall into one of two categories. Either you have a phone with an Apple operating system or one with an Android operating system. As long as you can create apps for one of those two options, you're good to go.


Will phablets fade away?

Phablets can look like a fad, but it's not smart to disregard them this early in the game. U.S. buyers don't mind buying two mobile devices, but the U.S. market doesn't control the industry anymore. As countries like China and India develop, they will have a bigger impact on what manufacturers decide to make.

That can influence technology trends as well as the aesthetics that attract people to certain devices. If you want to make a safe bet, wait until after this summer before you rule for or against phablets. There are a lot of innovative products on the way.  You shouldn't discount them until you've seen them.

Do you think phablets or a fad, or will their popularity grow?




Shaun Chatman is a well published author on many authority sites. He lives in Dunedin, FL, and spends his free time playing with his kids or his collection of gadgets.

59 Comments
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posted on 01 May 2013, 03:35 10

1. dangchitrung (Posts: 88; Member since: 04 Apr 2012)


are you writing this on behalf of Apple?

posted on 01 May 2013, 03:42 20

5. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


What do you mean? This is a good article written by Shaun Chatman!

posted on 01 May 2013, 04:02 11

10. osmaankhaan (unregistered)


I think apple has dropped the plan of a phablet thats y they want to start criticizing what they can't make by resting their weapon onto the shoulders of reviewers to shoot..

posted on 01 May 2013, 19:03 1

50. cenasucks4eva (unregistered)


apple is probably too cheap to make bigger phones

posted on 01 May 2013, 04:30 9

21. EXkurogane (Posts: 863; Member since: 07 Mar 2013)


This is a good article. Phablets are stupid to me because it is impossible to iperate the device single-handedly. If the device is compact enough i can tolerate up to 5 inch in screen size.

posted on 01 May 2013, 08:39 10

39. JDogg5281 (Posts: 69; Member since: 09 Aug 2012)


For some people it might be hard to operate one handed others maybe not. Depends on your hand size as well.

posted on 01 May 2013, 05:06 11

27. Note2waitingonNote3 (banned) (Posts: 87; Member since: 19 Mar 2013)


The DELL STREAK started this category but Samsung with the Galaxy Note and now the Galaxy Note 2 perfected this category. The current Galaxy Note 2 is the GOLD STANDARD of technology today. The device every manufacturer is trying to catch up to and copy. It's the BEST all purpose productivity/multitasking/entertainment device ever made since the inception of android. It will be the Galaxy Note 3 for me come September/October nothing will be better for the remainder of 2013 at least till June/July 2014.

posted on 01 May 2013, 06:20 5

33. joey_sfb (Posts: 6037; Member since: 29 Mar 2012)


I also waiting for Note 3, Galaxy S4 seem small for my taste. After Note 2, there no need to carry a tablet and a phone and to have two 4G plans.

Save quite a bit on subscription.

posted on 01 May 2013, 03:36 18

2. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


5 inch is already enough for me! 6 inch can't even fit in my pocket!

posted on 01 May 2013, 03:53 4

7. darkskoliro (Posts: 1077; Member since: 07 May 2012)


yupppp my butterfly is probably slightly too big by my taste, just every so slightly though..

posted on 01 May 2013, 03:58 5

9. tiara6918 (Posts: 2075; Member since: 26 Apr 2012)


Bu the butterfly is more comfortable in the pockets compared to the note2,you will always have to take it out of your pockets whenever you sit

posted on 01 May 2013, 04:04 2

12. kclgphilsbsa (Posts: 765; Member since: 21 Jan 2013)


Nope, i can still sit w/o taking it out, im a small person
But it also depends on d size of ur pocket :)

posted on 01 May 2013, 04:23

19. darkskoliro (Posts: 1077; Member since: 07 May 2012)


i never said it wasnt :) felt the note 2 before, totally not my thing.

posted on 01 May 2013, 04:15 1

17. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


The Butterfly is comfortable to hold and fits into the pocket nicely!

Do you have small hands? Just asking.

posted on 01 May 2013, 06:12 2

31. darkskoliro (Posts: 1077; Member since: 07 May 2012)


Medium id say, and yes it does fit nicely in pocket and everything! Its just the cases add too much for one handed use...if it is naked then its perfect ;)

posted on 01 May 2013, 06:46 2

35. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Oh I see........I think you should buy a slimmer case! There are many slim cases for you to choose! :)

posted on 01 May 2013, 07:32 1

37. tiara6918 (Posts: 2075; Member since: 26 Apr 2012)


Trywww.metal-slim.com while I do prefer the phone naked,but these cases atleast still show some skin of the butterfly

posted on 01 May 2013, 07:52 1

38. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Wait, I'm using the metal-slim case too, for my Xperia Z!

posted on 01 May 2013, 06:23 1

34. joey_sfb (Posts: 6037; Member since: 29 Mar 2012)


I always carry a pouch or a bag plus a Bluetooth headset.

I guess its individual lifestyle choices.

But if you don't want to get yourself struck with a large screen phone should stay away cause there no going back to 4" and below for me.

posted on 01 May 2013, 06:51 1

36. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Me too, I'm not going back to 4" and below. I will keep on using 5"!

posted on 01 May 2013, 03:41 12

3. Reverence (Posts: 224; Member since: 16 Jul 2012)


Phablets are win and they will never fade away...the note series is an example and everyone except APPLE is moving towards phablets

posted on 01 May 2013, 03:41 4

4. XPERIA-KNIGHT (unregistered)


I still draw the line at 4 5 inches lol

posted on 01 May 2013, 04:07 1

16. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)


I think 5.3" is the line for me if there is very little bezel and the aspect ratio is right. Also, did you get your 4.1 update yet for your Photon Q? It rolled out a few days ago.

posted on 01 May 2013, 03:43 18

6. hateftotti (Posts: 202; Member since: 03 May 2011)


As a Galaxy Note 2 onwer,it is really great to have a phablet or whatever you call.
Great performance+protability+huge screen
Wait for Note 3 as well :)

posted on 01 May 2013, 03:55 14

8. tiara6918 (Posts: 2075; Member since: 26 Apr 2012)


A phablet is when you want a phone and tablet at the same time,the size is just right for many users. Having used my mom's note 2 and my dad's butterfly, watching videos,surfing the net,playing apps has never been made easier and better. Phablets are far more convenient to take out of your house and use compared to a laptop and tablet.

posted on 01 May 2013, 04:02 4

11. kclgphilsbsa (Posts: 765; Member since: 21 Jan 2013)


I have a very small hands actually coz im a filipino, yet i can manage to hold a note2 always and seems normal to me now.. as my main handset, i will never go back to smaller display w/ lesser productivty and lesser android experience :)

posted on 01 May 2013, 04:05 4

13. Jubin (unregistered)


Same here. Being a Note2 user, I don't think i'll ever get a device which is below 5 inch in the future. And flagship device screen sizes are already on the rise. Flagships used to be around 4.3 then 4.5 then 4.8 and now 5 inch is the new norm. Its actually the high demand of Phablets (or phones with big displays) which is causing this increase in screen size. Note2 rocks!!!

posted on 01 May 2013, 04:05 6

14. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


I'm a big guy and Phablets phone size fit in my hands so it is not a problem. I think Samsung is considering all possible Markets from big to small. Phablets are also good at playing games like GTA.

posted on 01 May 2013, 04:38 4

23. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


You're a big guy eh? Ok, so you love big screens?

Let me introduce you the ASUS Fonepad, it is a 7 inch Tablet + Phone, you can make calls on the Fonepad! Awesome, isn't it? :)

posted on 01 May 2013, 11:02 1

42. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


hahaha that's too big for my hand, Note 2 is max you can say

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