The new Misfit Phase is a connected analog wristwatch with basic fitness tracking abilities

Misfit, a company that's best known as a maker of minimal fitness trackers with stylish designs, has just launched its first connected watch. Meet the Misfit Phase, an analog watch that tracks activities and offers a basic smartphone notification system.

Although the Misfit Phase is more than a traditional analog watch, it's not a smartwatch by the meaning that the Apple Watch or the multitude of Android Wear watches have given to the word. This is still an analog watch with real watch hands and a traditional wrist piece design. Since there's no digital display to power and no apps you can install, the replaceable battery on the Misfit Phase is touted to last for six months. Take that, Apple Watch!

In terms of design, the Misfit Phase doesn't stray too far from the language that the company applied to its fitness trackers. The aluminum build is sleek but fairly minimalistic, while the range of silicone or leather bands offers plenty of diversity to fit most preferences. Customers can also replace the standard bands with any 20mm strap of their liking.