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Strategy Analytics forecasts Apple Watch sales of 15 million for 2015

Posted: , by Maxwell R.

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Strategy Analytics forecasts Apple Watch sales of 15 million for 2015
“Apple will quickly become the world’s number one smartwatch vendor with 55% global market share this year.” (emphasis added) That quote just about sums it all up for Apple.

Based on research through a variety of data points, Strategy Analytics forecasts that Apple will ship 15 million Apple Watches globally this year. Coupling that data with expected growth of other platforms, which is also going to explode, it basically means Apple will grab the majority of the market instantly.

“Apple’s famous brand, loyal fan base, deep retail presence and extensive apps ecosystem will ensure healthy uptake for its watch.” The fact that the Apple Watch is arguably not as attractive as other fine wearables on the market is apparently a non-issue. However, issues such as price, battery life, and fashion may ultimately play a role in how Apple holds on to such a commanding share of the market with its second generation watch.

If the forecast from Strategy Analytics is even close to being accurate, then the Apple Watch may prove to be in short supply. Reports from last month appeared that Apple was preparing to have roughly 6 million units made for the first calendar quarter of sales. That should be enough for Apple to build enough momentum (and watches) to sell another 10 million units through the rest of the year.

Strategy Analytics forecasts Apple Watch sales of 15 million for 2015

source: Strategy Analytics

52 Comments
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posted on 08 Mar 2015, 05:19 9

1. AnTuTu (Posts: 1580; Member since: 14 Oct 2012)


I really doubt that.

posted on 08 Mar 2015, 06:46

8. vincelongman (Posts: 4248; Member since: 10 Feb 2013)


I'd be very impressed if Apple (or anyone else) surpass 10 million sales
Even surpassing 5 million would be impressive

Smartwatch hardware and software isn't ready yet IMO

posted on 08 Mar 2015, 07:33 6

10. darkkjedii (Posts: 20628; Member since: 05 Feb 2011)


You also said the iPhone 6/6 plus would be a major fail, and tank in sales.

posted on 08 Mar 2015, 08:10 1

12. darkkjedii (Posts: 20628; Member since: 05 Feb 2011)


Do you really doubt it, or are you simply posting outta apple hate.

posted on 08 Mar 2015, 08:48 3

18. j2001m (Posts: 2886; Member since: 28 Apr 2014)


Problem is mate, they do not sell them direct in that number, only for 200$ on contacts, I like more info on how many buy an iphone sim free, I ordered my noted edge sim free £700, I never buy an iPhone at that price

posted on 08 Mar 2015, 14:55

41. AnTuTu (Posts: 1580; Member since: 14 Oct 2012)


Hahahaha exactly mate. Not many ppl buy iPhones SIM free they only buy it on contracts where as I buy any phone SIM free.

posted on 08 Mar 2015, 16:32

45. Salazzi (Posts: 537; Member since: 17 Feb 2014)


It doesn't matter. Apple still is paid the full price of the product. The ones who ARE short of change are the carriers who subsidized the cost with intentions of recuperating it over the contract term.

posted on 08 Mar 2015, 17:37 1

48. E.N. (Posts: 2610; Member since: 25 Jan 2009)


You're right that many iPhones are sold on contract prices starting at $200, but you're completely ignoring that Android smartphones are sold with contract prices too. Android smartphones BY FAR have the best sales and deals (i.e. BOGO) going for them on contract. As contracts start disappearing, both iPhones and Android devices will take a hit.

$800 for a 32GB S6 edge vs $850 for a 128GB iPhone 6, soon to be iPhone 6S. I'd easily go with the iPhone

posted on 09 Mar 2015, 02:33

52. AlikMalix (Posts: 5442; Member since: 16 Jul 2014)


AnTuTu, I doubt that too, by the way, but I also doubted forecasted numbers for every phone, especially the 5C and that was the 3rd best selling smartphone in its time...

I still doubt the 15Mil for iWatch, and I wasn't considering getting one, but now I learned that it will allow me to use Apple Pay with my iPhone 5S and for $350 it seems like a legit deal - given it will add so much more interactablity - as I dont carry my phone around the construction projects..

posted on 08 Mar 2015, 05:29 5

2. mitoita (Posts: 77; Member since: 03 Apr 2014)


Think that apple sold more phones in q4 2014 with 4 models than samsung with over 30 models..... Its realist that 15.000.000 apple watch

posted on 08 Mar 2015, 06:39 1

6. Nathillien (Posts: 208; Member since: 05 Oct 2014)


What does the number of models have to do with anything???
It's not like people will buy several models at a time.
Number of models means only there a 30 or 4 options to choose one phone from - not that 30 models would sell 7 times better than 4 models.

posted on 08 Mar 2015, 13:18 3

36. reggiebaby319 (Posts: 12; Member since: 03 Mar 2015)


Shouldn't 30 diffrent models appeal to more people = more sells?

posted on 08 Mar 2015, 15:15 1

43. KillgoreTroutTime (Posts: 433; Member since: 06 Jan 2014)


More models means broader appeal. At least it should mean that, but clearly Samsung has failed to get attention from the smaller markets they were targeting.

posted on 08 Mar 2015, 06:03 4

3. hound.master (Posts: 1044; Member since: 27 Feb 2015)


Why should Apple sell more than other watches what is so special about these smart watches they aren't that useful if it's a matter of fashion a normal watch looks better.

posted on 08 Mar 2015, 06:42 6

7. vincelongman (Posts: 4248; Member since: 10 Feb 2013)


The Apple Logo
The other OEMs lack Apple's "brand power"

posted on 08 Mar 2015, 08:44

17. lyndon420 (Posts: 4143; Member since: 11 Jul 2012)


Which is somewhat true. Since there is only one iOS OEM, most people will adopt an official iOS smartwatch offering from the same OEM. But what would these numbers be like today if we only had one Android OEM all these years to choose from? (just a healthy debate)

posted on 08 Mar 2015, 08:49 1

19. Scott93274 (Posts: 4398; Member since: 06 Aug 2013)


I think if that were the case then the market might be more evenly split between the two. I am grateful that it is not though, because without the competing Android handsets, I feel like the industry as a whole would be a few years behind where it's currently at in regards to features and hardware specifications.

posted on 08 Mar 2015, 06:06 2

4. androiphone20 (Posts: 1654; Member since: 10 Jul 2013)


If I had to throw in my own numbers I would say this Watch is going to sell 17 million units.

No, it does not have the best look out of all the watches out there but it has a distinct look that is unique to the Apple Watch. Also, it does seem like it has a look that'll grow on you once you own it.

posted on 08 Mar 2015, 06:10 6

5. Astoni (Posts: 649; Member since: 28 Sep 2013)


I won't call it unique since the exact design was used for a digital watch some years back... with the spin crown and everything... But its going to sell i wont argue with that

posted on 08 Mar 2015, 06:47 3

9. drunkenjay (Posts: 860; Member since: 11 Feb 2013)


Well if people are going to fall for the 20 dollar casio watch trick with the logo at the back, what would stop them buying this.

posted on 08 Mar 2015, 08:08 5

11. darkkjedii (Posts: 20628; Member since: 05 Feb 2011)


I wonder if you'll ever come here to talk tech, or just bash Apple.

posted on 08 Mar 2015, 09:04 1

20. j2001m (Posts: 2886; Member since: 28 Apr 2014)


Hi mate, the truth is they did all think the crap Casio watch was Apple and many of my friends did also think the the 5s had an hd screen because it recorded in hd, most iphone users buy them for the brand and looks ( but the watch is not that Good looking) only and becasue all there mates have one but I tell you now the edge is getting to them, they thinking there iphone are outdated when I show them my edge, they going to go mad for the s6 edge due to the looks

posted on 08 Mar 2015, 09:16 2

22. darkkjedii (Posts: 20628; Member since: 05 Feb 2011)


Who're you trying to convince us or yourself, and why are you answering for everyone else? You have an edge great, your friends think the iPhone looks outdated, super. The world is still spinning dude.

posted on 08 Mar 2015, 13:56

39. seven7dust (unregistered)


paying 900$ for a phone with no better function other than to show off , sorry not gonna work , and people say Apple is overpriced !!!

posted on 08 Mar 2015, 14:57

42. drunkenjay (Posts: 860; Member since: 11 Feb 2013)


lol same goes for you. you talk tech?
make a real comment instead of praising or bashing and then we can talk like civilized people.

im not bashing, im hating everything that is not worth my money.
im not even buying an android watch nor looking forward to buying one.
dont talk about chinese workers from foxconn nor talk about burning phones.
but there is a reason why people hate apple and the fact that people will mindlessly wait in line or camp for 3 weeks for something or say something thats crap as good.
i bought apple products and yet it doesnt stop me from saying things that i find is stupid.
i dont say android is better than ios i say its personal preference.

but i do say s**t against ios due to people like yourself, tim cook and
ninety six. you guys are much worse than samsung fanboys.

posted on 08 Mar 2015, 15:50

44. drunkenjay (Posts: 860; Member since: 11 Feb 2013)


read the other comment i wrote below. i wrote i would wait for the second or third gen if the battery life is good and consider buying it.

apple deserves hate for that 5 hour battery life.

posted on 08 Mar 2015, 08:27 2

14. CreeDiddy (Posts: 667; Member since: 04 Nov 2011)


My guess is that Apple are selling themselves short of inventory. Sport Edition may do 15 million alone this year. I believe they could potentially sell more than 25 million this year, but with supply being short they will have long wait times like the 6 Plus. My prediction for 2015:

15 million Sport Ed
8 million Apple Ed
2 million Gold Ed

That sounds about right, however only if they have the Sport Ed inventory.

posted on 08 Mar 2015, 13:22

37. reggiebaby319 (Posts: 12; Member since: 03 Mar 2015)


Honestly I wouldn't be shocked if they did these

posted on 08 Mar 2015, 08:30

16. Scott93274 (Posts: 4398; Member since: 06 Aug 2013)


A smartphone is one thing, it has functionality that is not easily replaced by any one device. The smartwatch on the other hand is a supplemental device, and accessory to a $700+ device and without said device is function-less. The idea behind a piece of tech on your wrist that feeds you information throughout the day is a nice one, but for another few hundred dollars for an item that doesn't really provide the user with anything that the phone can't already do, I just find it difficult for me to believe all these estimates that the watch is going to sell millions and millions.

And this isn't an attack on Apple, this goes for all brands of smartwatches, Apple watch, Android Wear, Pebble... There might be a market for the items, but it's far smaller than what the annalists predict.

Hey, I might be wrong, but that's my perspective on the matter.

posted on 08 Mar 2015, 09:12

21. j2001m (Posts: 2886; Member since: 28 Apr 2014)


If it does it will be a 1 time thing, they all then Work out it does nothing and it will not sell again, but $350 for just the very basic model cost way to much cash

posted on 08 Mar 2015, 09:20

23. Saioofi (Posts: 241; Member since: 23 May 2014)


When Apple brings something new to the table, everybody goes insane. So yeah I guess it is gonna sell

posted on 08 Mar 2015, 09:21

24. dirtydirty00 (Posts: 421; Member since: 21 Jan 2011)


Ehhh. I haven't bought a smartwatch but I did buy a different smart wearable. I can't see them really taking off. Best case is people buy them first time and don't use them and then the category fades away. I kept going to my phone. Quite frankly, it was easier. When I used the peripheral I ended up just taking out my phone anyway to reply etc. Smart watches are a waste.

posted on 08 Mar 2015, 09:44 4

26. darkkjedii (Posts: 20628; Member since: 05 Feb 2011)


Tomorrow's the day.

posted on 08 Mar 2015, 09:44

27. almostdone (Posts: 231; Member since: 25 Sep 2012)


All smart watches will be a gimmick until battery life lasts at least one week of usage. Even that figure is low...

People may buy it initially but the word will spread quick it's a useless device.

posted on 08 Mar 2015, 11:13 1

33. darkkjedii (Posts: 20628; Member since: 05 Feb 2011)


Not true. They may be a gimmick to you, but people will find their own uses and enjoyment for them. Don't be so negative. I played with my friends wife's gear 2 last night at dinner, and loved it. Looking forward to Apples offering.

posted on 08 Mar 2015, 13:25

38. reggiebaby319 (Posts: 12; Member since: 03 Mar 2015)


Honestly I'm all for battery life

posted on 08 Mar 2015, 10:54

31. drunkenjay (Posts: 860; Member since: 11 Feb 2013)


i'll wait for the 2nd or their generation until they have better battery life.

posted on 08 Mar 2015, 12:47

35. ianbbaa (Posts: 305; Member since: 20 Mar 2013)


I think this will true - cause even the watch will be uselles as hell, the brand APPLE will make that more than 15mil blind people will buy it just because they love Apple, they dont care to be ripped off, because to own an iPhone or iWatch make them super dupper extraordinary people....
Only thing they will get for huge amount of money will be a device that will supposed to BE on their wrist to show others - LOOK, I HAVE APPLE WATCH!!! You dont have one, you wont be cool.

Do you all know that even DarkJedii is goint to get one? And you know what? They will be heavenly georgous for that price!!! All Aplle fans hope that the "wanker" charging tech will be included.

posted on 08 Mar 2015, 16:50 1

46. darkkjedii (Posts: 20628; Member since: 05 Feb 2011)


You should seriously consider re typing that post. I got a headache trying to decipher it.

posted on 08 Mar 2015, 14:31

40. jibraihimi (Posts: 755; Member since: 29 Nov 2011)


i think they are underestimating the demand, sale of apple watch will surpass 15 millions...........

posted on 08 Mar 2015, 17:08

47. insanity99 (Posts: 97; Member since: 28 Feb 2015)


it's their money so we can't force them what to buy or not to buy.

posted on 09 Mar 2015, 01:47

51. SIGPRO (Posts: 1409; Member since: 03 Oct 2012)


This Watch is ugly as hell!

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