generate buzz with viral content that needed to be "interesting and clean".
After leaving his position as White House deputy chief of staff to become the President's campaign manager, Jim Messina spoke with a number of tech honchos including executives from Microsoft, Facebook, Zynga, Salesforce and DreamWorks during a month long tour. At DreamWorks, Messina met with Steven Spielberg who spent three hours telling the campaign manager how to grab the attention of an audience. Messina is also considered by Google Executive Chairman Eric Schmidt, to be a "good friend".
Steve Jobs and Barack Obama had a mutual admiration society between them. The late Apple co-founder personally presented the president with an Apple iPad 2 while the President invited Jobs to sit next to him during a meeting with Silicon Valley executives. This year, during the State of the Union address, Jobs' widow was present as the president spoke about her husband. Laurene Powell Jobs had a good seat for the speech as she was seated right behind Michelle Obama.