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Samsung devices pushed by carriers far more than Apple or Nokia

Posted: , by Michael H.

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Samsung devices pushed by carriers far more than Apple or Nokia
Samsung is one of the best selling smartphone manufacturers in the world, even with a recent dip in sales, and the reason for that is usually chalked up to a combination of a huge marketing budget, and tons of different phone models at every price point. But, it turns out there might be something else at work, because Kantar Worldpanel has found that carriers tend to push Samsung devices far more than anything else.

According to the Kantar study:


63% of consumers who bought a device in [Q1 2014] were recommended a Samsung device, more than double the rate of recommendation for Apple, and almost 10 times more than Nokia... 59% of buyers who were recommended a Samsung phone went ahead and bought one while the rest opted for other vendors in the Android ecosystem... only 6% of consumers who were recommended Samsung walked out of the store with an iPhone.

Of course, the raw numbers don't really speak to the important why of it all. It has been a longstanding practice for manufacturers to offer small rewards to carrier employees for pushing their devices, but there is also incentive for carriers to not push Apple devices specifically. Apple already commands very high subsidies, and more Apple sales means more power for Apple, and possibly even higher subsidies, which are bad for carriers. Although, the same thing could be said about Samsung and its subsidies, so this is definitely a phenomenon that needs more investigating. 

source: Kantar via BGR

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posted on 08 Aug 2014, 16:27 15

1. sip1995 (Posts: 817; Member since: 07 Feb 2014)


Don't fight....you don't owns these companies, so stay calm. okay you chose android, IOS or Windows phone, but everyone gets what he wants.....so relax :)

posted on 08 Aug 2014, 16:30

2. hurrycanger (Posts: 1120; Member since: 01 Dec 2013)


Haha.

posted on 08 Aug 2014, 16:38 2

4. fouadqr (Posts: 290; Member since: 21 Nov 2012)


War Has Already Begun

posted on 08 Aug 2014, 17:01

9. motocraze (Posts: 5; Member since: 07 Aug 2014)


Sh!t just got real lol

posted on 08 Aug 2014, 17:46

13. TheMan (Posts: 402; Member since: 21 Sep 2012)


Why should this be a surprise? Android is the dominant OS on the landscape and Samsung is the leader, at least in the US. But more to why, the Samsung phones are at the top of the ratings (or nearly so) AND are typically cheaper than the competing iPhone. It's an easier sell for a sales rep, even the ones I wished I never hired.

posted on 08 Aug 2014, 22:20 4

29. JakeLee (banned) (Posts: 1021; Member since: 02 Nov 2013)


In the "animalia" kingdom, insects are the dominant species on earth, not humans.

Are insects the superior beings?

As long as the vendors don't make profits, market share is meaningless.

posted on 08 Aug 2014, 23:13

30. darkkjedii (Posts: 11332; Member since: 05 Feb 2011)


Good point

posted on 08 Aug 2014, 23:15 1

31. neela_akaash (Posts: 146; Member since: 05 Aug 2014)


Here insects have more features and better value for money than the humans. Everybody knows this but only few accepts.

posted on 09 Aug 2014, 04:24

35. Cicero (Posts: 366; Member since: 22 Jan 2014)


So in this case you and dark will pay the amount (small, medium and large one) of what you considet right for your choice (phone, operating system, utility and social status). And don't be worried about company profit. Be worried about your pocket.

posted on 09 Aug 2014, 05:16

38. Finalflash (Posts: 1759; Member since: 23 Jul 2013)


Those two are "special" in that way. They think Apple making money and handing it out to shareholders is a good thing for them for some reason. But what can you do, Apple is the master of indoctrination.

posted on 09 Aug 2014, 16:28

41. tedkord (Posts: 4764; Member since: 17 Jun 2009)


You're confusing dominant with predominant.

posted on 09 Aug 2014, 16:31 1

42. tedkord (Posts: 4764; Member since: 17 Jun 2009)


Samsung, which this article is about, is making tons of profit.

posted on 08 Aug 2014, 20:21

24. engineer-1701d (Posts: 936; Member since: 13 Mar 2014)


i call bs i know people they push apple more bigger money on each unit over android . then there is personal phone of the employee they will push the phone they have

posted on 09 Aug 2014, 01:57

33. elitewolverine (Posts: 1594; Member since: 28 Oct 2013)


not bs at all. I went in and had a specific set of features that I wanted. They kept showing me samsungs. Even after mentioning I didn't want one. The sales people got hurt because they had one, and then tried to state bad things about LG or HTC or even Apple. When I had more info than needed to put their phone in place, they simply stated, "i will be back" and helped another customer. This was just recently when I was testing some stores, brought in a old s2 to upgrade. And despite me dropping hints of other companies I was in the mood for they didn't like it. I tested 8 stores and 3 had good people, 5 were horrible shills

posted on 09 Aug 2014, 04:29

36. Cicero (Posts: 366; Member since: 22 Jan 2014)


If you know exactly what you want why did you ask for showing you alternatives? Shopping tourism? Make your own alternatives online and after that go inside shops and see them "in flesh and bones".

posted on 08 Aug 2014, 16:37 2

3. Liveitup (Posts: 1231; Member since: 07 Jan 2014)


Carriers are a joke they should promote different platforms in a more neutral manner, its ok in the future they may well come to realise their mistakes. Apple had them on edge a few years ago dictating prices and such. The hardheaded rarely learns. True Competition is healthy.

posted on 08 Aug 2014, 16:43 6

5. gnotch (Posts: 19; Member since: 31 Dec 2013)


because carriers can put their bloatware on samsung because they're android devices ~ thats the real reason they push samsung more.

posted on 08 Aug 2014, 16:52 10

8. The-Sailor-Man (limited) (Posts: 885; Member since: 25 Mar 2014)


Ignorant iboy. LOL
But not only Samsung is Android device. Right?
Try again!

posted on 08 Aug 2014, 17:02 8

10. bucky (Posts: 1430; Member since: 30 Sep 2009)


To the average consumer it is, unfortunately.

posted on 08 Aug 2014, 17:59

15. Armchair_Commentator (Posts: 166; Member since: 08 May 2014)


That doesn't even make sense, but I kinda do miss it, both my note 2 and G3 have bload galore lol

posted on 08 Aug 2014, 19:14 1

19. gnotch (Posts: 19; Member since: 31 Dec 2013)


nope but it the most popular android device so...yea my point still stands. whether android fans believe it or not, i know you all hate bloatware as did i. when i had android i was eager to root my device because bloatware was annoying ~

so you telling me carriers can put bloatware on apple and windows to?

posted on 08 Aug 2014, 21:50 1

27. Damo579 (Posts: 195; Member since: 18 May 2013)


Windows phone has carrier bloat but you can uninstall it.

posted on 09 Aug 2014, 02:01

34. elitewolverine (Posts: 1594; Member since: 28 Oct 2013)


Not as much as others, tmobile has their apps, and it does come with stuff like slacker. But all can be uninstalled. Took less than 5mins to get rid of them. And about 30 mins to download 90apps to my 925 (did a reset as a instore example).

posted on 09 Aug 2014, 04:33

37. Cicero (Posts: 366; Member since: 22 Jan 2014)


They put alot of bloatware only in US and UK. In the rest of Europe they are acting light with good quality stuff and you can remove that if your choice.

posted on 08 Aug 2014, 16:46 2

6. The-Sailor-Man (limited) (Posts: 885; Member since: 25 Mar 2014)


What if the answer is , HOTESTY??
Ppl come and ask for the best phone for the money, and they get honest answer- Samsung phone.
By the way I don't believe it because all the sellers in US(and not only) are fanatic iboys. Fanatics have not honesty.

posted on 08 Aug 2014, 16:49

7. motocraze (Posts: 5; Member since: 07 Aug 2014)


I wonder how will the android silver program will work out.

posted on 08 Aug 2014, 17:14 3

11. A_Steal (Posts: 11; Member since: 14 Feb 2013)


Honest answer from someone who used to sell phones for a living. It's about pay. Everyone knows that salesmen are paid commissions. Most retailers pay those based off of the profit margins of a phone. Apple charges carriers a higher price to get the phone, so there is less profit in it. Dealers will sell the phones that make them money. Management is there to make sure the company stays profitable, and if the iphone nets them half what the galaxy does they will push the galaxy. If both phones make an equal amount it will come down to dealer preference.

posted on 08 Aug 2014, 17:35

12. Jommick (Posts: 198; Member since: 10 Sep 2013)


I also used to sell phones; I worked directly for AT&T. Samsung devices are pushed in telesales because they're generally on sale, the price has override options unlike Apple, and they're less of a fraud risk, so less chance of order cancellation and having a chargeback taken from you.

posted on 08 Aug 2014, 20:20

23. A_Steal (Posts: 11; Member since: 14 Feb 2013)


Exactly. Charge backs are a huge problem. Most people don't realize that reps are punished for phones that are returned or that go on accounts that do not meet certain time requirements. Some companies even go as far as charging monetary losses to the sales rep on phones that are sold fraudulently even if the rep had no idea it was fraud. iPhones are expensive and no one would want that to come back on them.

posted on 08 Aug 2014, 17:46

14. je2345 (Posts: 62; Member since: 05 May 2009)


Samsung phones are pushed more from carriers because Samsung gives incentives to employees and customers. Also Samsung devices are cheaper usually and Samsung's marketing is on par with Apple so now people walk in wanting a "Galaxy" not even knowing that it is an Android device (sorta like people wanting an iPhone but don't even know what it is) and employees go with it because its an easy sale vs asking the customer questions that better fits their lifestyle. Apps & what other people have is all people want nowadays vs what works best for that specific customer. Also...Samsung now pays us less than iPhones and even some basic phones, which is rediculous. Just saying!

posted on 08 Aug 2014, 18:33

16. PAPINYC (Posts: 2283; Member since: 30 Jul 2011)


It makes absolute sense from a retail standpoint: why would a sales person recommend an iNferior product which ultimately will only be returned, thereby killing a business' profit margin and the sales person's commission. A happy customer never returns a product, while an unhappy customer is just iNsufferable!

posted on 08 Aug 2014, 18:51 1

17. brasstax (Posts: 144; Member since: 16 Apr 2014)


I swear my English has gotten worse from the time I started going through some of the comments on this site.

Granted, not everyone's first language is English. It's not mine either. But at least make an effort to learn & get better. Punctuation also helps.

I do not mean to offend anyone in particular. Just expressing my honest opinion. If anyone thinks my comments are wrong, I apologize

posted on 08 Aug 2014, 19:03

18. tacarat (Posts: 145; Member since: 22 Apr 2013)


If you have an iPhone, I usually don't want to sell you an android or vice versa. Most people can't or won't adjust to the new OS. It's a waste of a reps time and a new phone to try converting most people.

posted on 08 Aug 2014, 19:44

20. wilsong17 (Posts: 908; Member since: 10 Mar 2013)


So you are saying ifans are not smart enough to get to know android open system

posted on 08 Aug 2014, 20:15 1

22. tacarat (Posts: 145; Member since: 22 Apr 2013)


I'd say it's an inflexibility issue rather than an intelligence issue. I won't go iOS for similar reasons. Cluttered, rigid UI, etc.

posted on 08 Aug 2014, 19:59

21. joey_sfb (Posts: 2921; Member since: 29 Mar 2012)


Most people should already know what they want and those who don't will get the most popular. That's iPhone or Samsung for its removable battery and MicroSD just like their older phone before the popularity of iPhone lack of removable battery and MicroSD storage took hold.

posted on 08 Aug 2014, 20:39 1

25. nithyakr (Posts: 72; Member since: 20 Jun 2014)


If it was Apple, Fandroids will bash Apple and carriers saying "Apple bribed carriers" etc. But since its Samsung look how happy they are.

posted on 08 Aug 2014, 21:34 1

26. gigaraga (Posts: 1001; Member since: 29 Mar 2013)


Well that's obvious. It's because Samsung phones are uncountable miles ahead of the other two mentioned companies. Oh and better marketing too.

posted on 08 Aug 2014, 22:15

28. Taters (Posts: 3001; Member since: 28 Jan 2013)


Isn't this obvious?

Samsung phones are easy to push because of the brand name and most importantly, Samsung gives everyone a cut. Apple takes all the profits and cuts out the middle man completely.

The reason carriers even carry Apple products at all is because the products bring people to stores and carriers can make a load off of Apple accessories.

This was well documented back then. Some large Japanese carrier didn't wouldn't carry iPhones until they worked out a deal for some of that profit margin.

posted on 08 Aug 2014, 23:47

32. chaoscauser (Posts: 29; Member since: 04 Jun 2014)


There is procurement issue too. Samsung will cut supply if sales is not good. And Apple acts like a king even though they are a just seller and carriers are customers.

posted on 09 Aug 2014, 13:07

39. lyndon420 (Posts: 1739; Member since: 11 Jul 2012)


Sounds like some of these carriers have integrity and want their customers to be happy with their purchase...hence the specific recommendations ;-)

posted on 09 Aug 2014, 18:42

43. Ninetysix (Posts: 1610; Member since: 08 Oct 2012)


Apple and Samsung's customer satisfaction rating is pretty close. You seem to be under the impression that iPhone users are not happy with their choice.

http://9to5mac.com/2014/04/24/apple-tops-j-d-powers-2014-survey-in-smartphone-satisfaction-across-all-carriers/

http://news.investors.com/technology-click/052014-701495-samsung-tops-apple-in-smartphone-satisfaction-survey.htm

posted on 11 Aug 2014, 00:24

44. lyndon420 (Posts: 1739; Member since: 11 Jul 2012)


Those who are wrapped up in the 'status quo' only care about the shiny apple logo...rarely do they care (or even know) that the competition offers more functionality for a better price.

posted on 09 Aug 2014, 16:19

40. sbw44 (Posts: 389; Member since: 04 Dec 2012)


Its one thing to push these phones to new customers or to the average Joe's but to try and force it to people who already made up their mind on which phones they gonna take is what pisses me of. I had multiple times where carrier reps would wear samsung tshirts try to force me to by a galaxy s4 by stating blatant lies on how the s4 had way better build quality and a wat beter camera than a lumia 1020

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