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Research shows T-Mobile carried out 45% of Nokia's Q4 2013 Lumia sales in the US

Posted: , by Luis D.

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Research shows T-Mobile carried out 45% of Nokia's Q4 2013 Lumia sales in the US

T-Mobile, the un-carrier, and Nokia, the un-derdog. Somewhere, somehow, the two were bound to strike a beautiful friendship. A research from Kantar Worldpanel shows that 45% of Nokia's Q4 2013Lumia sales in the US were brokered by the nation's fourth-largest carrier. 68% of Nokia phones sold at the time were made up by the low-end Lumia 520 and 521, which shows the Finns' cheaper offerings are in demand inside the budget market. The other 32% are filled by Nokia's top-shelf Lumia 925, 928, 1020, and 1520 smartphones.


Further research by Kantar reveals that 9 million Americans prefer Nokia phones, whilst 39 million consider them. Outside the US, it appears 57 million Chinese consumers vouch for Nokia, while 123 million consider them. However, it's not clear how many of the surveyed consumers think of Nokia in terms of its Windows Phone-driven Lumia handsets, and how many simply recall that time they used to have a Symbian phone. One has to wonder how the eventual omitting of the Nokia brand from its smartphones after its Microsoft acquisition will impact consumer awareness.


source: Kantar (Twitter) via WMPowerUser

15 Comments
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posted on 24 Jan 2014, 08:29 4

1. akki20892 (Posts: 3475; Member since: 04 Feb 2013)


520 sold more because lower price, and Nokia losses revenue because price is below than actual price that make revenue.

posted on 24 Jan 2014, 08:51 2

2. ihavenoname (Posts: 1402; Member since: 18 Aug 2013)


They are trying to make sales numbers big as possible any way they can. 520/525 actually is profitable, but margin is insanely low. They sell well for low price, decent build quality, good price-value ratio and most of all, for Nokia brand. Microsoft has to remove Nokia name at some point (if I'm right, at least 2017), and though Lumia name is known, no doubt that losing the Nokia name will have huge impact on sales.

posted on 24 Jan 2014, 09:16

3. nokia12 (Posts: 324; Member since: 19 Nov 2013)


lumia 520 doesn't make profit for them .. it was being sold at a loss... to gain market share... lumia 520 carries a 20$ licencing fees as well.. the fact that no OEM AFTER 1 YEAR till now has been able to pull off those specs even remotely close to that price 70$.. the closest one is xperia m .. which is 200$ .. even local Chinese can't produce a smartphone like that for that price.. it was even sold for 50$ for sometime... 50-20= 30$ are you kidding me that soc dual core krait itself costs 25$ ...

posted on 24 Jan 2014, 09:22

4. nokia12 (Posts: 324; Member since: 19 Nov 2013)


and I haven't even counted overheads yet.. like marketing,taxes,R&D .. only a fool would think lumia 520 is sold at a profit for 70$... the dual core krait with adreno 305 was a mid range chip when it launched , it was not a low end chip

posted on 24 Jan 2014, 11:55 1

7. DontHateOnS60 (Posts: 852; Member since: 20 Apr 2009)


More market share = more of a reason for devs and companies to make apps for it. Not a bad move for Nokia to make for the cause, especially knowing full well that Microsoft was buying their handset division out.

The only downside to the plan is that they don't sell enough high end phones at enough of a profit to cancel out the losses they'll be incurring.

posted on 24 Jan 2014, 09:58 1

5. PapaSmurf (Posts: 8300; Member since: 14 May 2012)


T-Mobile reps push people away from WP8 devices unless they know they want one. This comes as a surprise to me.

posted on 24 Jan 2014, 11:32

6. Bernoulli (Posts: 1448; Member since: 01 Sep 2012)


Because they sell what they want, also Samsung has incentives for reps such as 5$ extra for a Galaxy product, win a Galaxy phone or has a contest for a TV and other Sammy related products, how do I know this? I work at t-mobile and it sucks that samsuck does all these things while Nokia doesn't, no matter since up to this day I've never pushed a Galaxy phone, nor will I ever, shame that no Galaxy phone can do offline navigation, a must for us foreigners. Oh well.

posted on 24 Jan 2014, 12:09 3

8. PapaSmurf (Posts: 8300; Member since: 14 May 2012)


You don't push Galaxy products? Confirmed you're a Samsung hater.

If you really wanted to earn that extra commission (which is pretty easy especially when T-Mobile now has the ETF deal), like everyone does, you'd push the Galaxy Light, SIII, S4 and Note 3. They're not bad phones, and have the best support on any carrier. And about the offline navigation, that's not Samsung's or Sony's fault, that lies with Google and their mapping system.

I wonder what other things you do to push customers away from phones.

posted on 24 Jan 2014, 22:29

10. Bernoulli (Posts: 1448; Member since: 01 Sep 2012)


Iphones, but this is just push, ultimately if a customer comes in to get a Sammy phone or iphone I won't tell them not to get it that would be stupid, and when people ask me what would I get from either a Sammy s4 or the xperia Z, or z1s obviously the z1s, but ultimately all we reps do is give an insight, and demo the devices, not obligate people to get the phone we want, also I mainly do it for people who have bad credit and can't exactly affor a deposit and drop 300$ on a note 3.

posted on 25 Jan 2014, 11:26

11. PapaSmurf (Posts: 8300; Member since: 14 May 2012)


I know how much you can make with T-Mobile. With the promotion on ETF, you can literally make more than a lot of people if it's busy (Saturdays). All I'm saying is push for Galaxies and iPhones, as you know how much you can make with a family of five. As for people with bad credit, I'll agree with you. Nokia 521 is the best option aside from the Galaxy Light. I worked for T-Mobile a bit in a really bad neighborhood filled with people with terrible credit, and the 521, Alcatels and Galaxy Light were the easiest to sell. Now to the people who had money but bad credit, Note 3, S4 and 5S were a no brainer.

The opportunity to make that extra money is right there. Take it.

posted on 25 Jan 2014, 21:19

13. Bernoulli (Posts: 1448; Member since: 01 Sep 2012)


haha appreciate the tip man, well I guess it's mainly because I grew up with the "bang for the buck" idealism and that makes me push the "bang for the buck" devices, but yes I agree, if they can afford it why not go for it? yup exact same scenario here man, only bad thing is that here in SE texas people with H,I and anything above those believe they shouldn't have to put money down, and yes none of them are exactly cheap deposits, I need to move to a higher credit class area of my town lol

posted on 25 Jan 2014, 23:30

14. PapaSmurf (Posts: 8300; Member since: 14 May 2012)


Work at the flagship T-Mobile for the city. The flagship areas have people with good credit. It's holds true for me since I live 20 seconds away from a flagship and the people in my neighborhood have money and nice houses.. People think that working for a phone company is crappy money, but in reality it really isn't. The pay is pretty damn good if you're a good salesman lol.

Time to try again and transfer to the flagship.

posted on 26 Jan 2014, 15:46

15. Bernoulli (Posts: 1448; Member since: 01 Sep 2012)


no kidding, now we're having an incentive promo for selling sony xperia z1s's! (however you spell plural z1s) so don't be surprised if people at yyour local t-mobile start pushing z1s

posted on 24 Jan 2014, 20:24 3

9. -box- (Posts: 3797; Member since: 04 Jan 2012)


Even more reasons T-Mobile should get their own versions of flagship Lumias, like the 1020 and 1520. 925 is all well and good (I'm using mine to write this), but had I the choice I'd have gotten the 1020 instead.

posted on 25 Jan 2014, 12:11

12. NateAdam8 (Posts: 203; Member since: 17 Feb 2012)


Yes I agree you cause T-Mobile would be great with those devices and not watered down versions like cutting the memory in half or a cheap Lumia either but if I had a choice I'd pick the Lumia 929 aka Lumia Icon.

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