T-Mobile, the un-carrier, and Nokia, the un-derdog. Somewhere, somehow, the two were bound to strike a beautiful friendship. A research from Kantar Worldpanel shows that 45% of Nokia's Q4 2013Lumia sales in the US were brokered by the nation's fourth-largest carrier. 68% of Nokia phones sold at the time were made up by the low-end Lumia 520 and 521, which shows the Finns' cheaper offerings are in demand inside the budget market. The other 32% are filled by Nokia's top-shelf Lumia 925, 928, 1020, and 1520 smartphones.
Further research by Kantar reveals that 9 million Americans prefer Nokia phones, whilst 39 million consider them. Outside the US, it appears 57 million Chinese consumers vouch for Nokia, while 123 million consider them. However, it's not clear how many of the surveyed consumers think of Nokia in terms of its Windows Phone-driven Lumia handsets, and how many simply recall that time they used to have a Symbian phone. One has to wonder how the eventual omitting of the Nokia brand from its smartphones after its Microsoft acquisition will impact consumer awareness.