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No more VAIOs: Sony sells PC business to JIP, to focus on phones, tablets and TVs

Posted: , by Daniel P.

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No more VAIOs: Sony sells PC business to JIP, to focus on phones, tablets and TVs
End of an era, folks, as Sony just announced it is selling the Vaio computer business to Japan Industrial Partners. The beautifully designed VAIOs have been a loss-maker for the company for a while now, including the newer ones, like the thinnest Win 8 tablet, Vaio Tap 11, so Sony decided to get rid of that business. 

This comes hot on the heels of an ex-Sony exec revealing how Steve Jobs was once waiting for him at the end of a golf course, and offering Sony to be the only other company besides Apple to offer computers with Mac OS, since Jobs loved Sony designs. Everything was geared towards Windows machines, however, the guy said no, and the rest is history.

On the bright side, Sony getting rid of the PC business is precisely so that the company can focus on smartphones and tablets, as well as on its TV line, so hopefully we will get screen panels with better viewing angles in the next Sony flagships. 

We kid, but divesting the Vaio brand is truly the end of an era in PC-land, and a sign of the times. The move comes with the typical restructuring, layoffs, and shuffling of manpower, but the actual price of the deal is not disclosed. Sony's Spring 2014 lineup will be the last VAIOs to come out of the company, and afterwards JIP will only sell the gear in Japan, unless there is demand in other regions.

Press Release
source: Sony

50 Comments
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posted on 06 Feb 2014, 02:01 16

1. mr.techdude (Posts: 536; Member since: 19 Nov 2012)


Sony, WHAT HAVE YOU DONE? pc is a huge part of your company and their great, I think

posted on 06 Feb 2014, 02:33 5

8. tech2 (Posts: 1798; Member since: 26 Oct 2012)


I only respected Sony for Walkman and Vaio. Now one of them is gone :(

Vaio were great product but stupidly overpriced.

posted on 06 Feb 2014, 03:08 2

16. reckless562 (Posts: 623; Member since: 09 Sep 2013)


relax, viao was just an expensive pc, nothing more. it didnt do anything special but cost u more money. if it DID do something or have a feature, PLEASE tell me, id like to know

posted on 06 Feb 2014, 03:31 6

23. amansingal14 (Posts: 283; Member since: 08 Sep 2012)


Well, it had the best design in the Windows department, with beautifully engineered exteriors in slim and lightweight body before the 'Ultrabook' term was even coined.

posted on 06 Feb 2014, 13:02

45. reckless562 (Posts: 623; Member since: 09 Sep 2013)


yea but those Ultrabooks are whats called a GIMMICK.
they were Sloooower, many had unexpandable memory, if u dropped it, it (the screen) was over,, and had a Smaller battery. the only reason they "lasted" longer on a charge (many didnt, and still dont) is their brain, or processor is Slooowwweer. it jus cant keep up to normal laptops. if anything, Good looking computers can be called apliences, and computers that are the top of the performance field are TOOLS. im a dude n I Like Tools :D
i NEVER considered a viao kuz i KNOW better when it comes to computers. ppl who by tech for looks over performance jus dont get it i guess. (yes if it lt performs gud AND looks good ill get it, but it still has to work)

posted on 06 Feb 2014, 04:15 4

28. Calm_down_mon (Posts: 35; Member since: 12 Dec 2013)


VAIO Flip PCs

posted on 06 Feb 2014, 04:07

27. Johnnokia (Posts: 465; Member since: 27 May 2012)


If they could not catch up with the cellphone business, they might sell this division as well.

posted on 06 Feb 2014, 16:42 2

46. 777light777 (Posts: 53; Member since: 14 Aug 2013)


I love how people always say a product is "overpriced".
(without knowing the work put into one)

Apple Macbook = worth the money (lol)

Sony Vaio/Pro = overpriced (wat)

Asus Zenbook Infinity = overpriced (:D)

Samsung Ultrabook = overpriced ('-')

Apple does not set the price of the industry!
(a lot of these are nicer than a Macbook, so they can be priced higher)

posted on 06 Feb 2014, 18:58

49. reckless562 (Posts: 623; Member since: 09 Sep 2013)


you are correct sir +1 for you

posted on 06 Feb 2014, 07:04 1

33. Miracles (Posts: 462; Member since: 31 Aug 2013)


NOOOOOOOOOO!!!

Well at least I got one of the last Vaios. This ruins my day.

posted on 06 Feb 2014, 02:06 2

2. rodneyej1 (Posts: 3267; Member since: 06 Jul 2013)


Well, maybe they can put some of the extra resources into making a few high end WP devices.. Maybe a low end device as well... Either way, Sony could give the Lumia brand some serious competition if they really tried..

posted on 06 Feb 2014, 02:16 13

3. xperiance (Posts: 44; Member since: 22 Oct 2013)


Vaio....we will miss you !!

posted on 06 Feb 2014, 02:18 13

4. XperiaOptimusOne (unregistered)


Part of me just died.

posted on 06 Feb 2014, 05:38 2

30. KINGJUAN27 (Posts: 195; Member since: 02 Jul 2012)


Part of me just died too. Oh Vaio! :(

posted on 06 Feb 2014, 02:21

5. ady_lad (Posts: 73; Member since: 17 Jul 2013)


I know that many people have an emotional connection with Vaio but from personal experience I found Vaio to be overpriced and disapointing. Comparing my Vaio with the Toshiba that I had earlier I found Toshiba to be a lot better. Saying this while I got a few Sony products... Sony DSLR, PS3's, TV's and other stuff.

posted on 06 Feb 2014, 02:25 11

6. SleepingOz (unregistered)


The Vaios were arguably the most beautiful PCs out there, way too overpriced though.

posted on 06 Feb 2014, 02:55 8

14. XperiaOptimusOne (unregistered)


+1 They pretty much priced themselves out of the market.

posted on 06 Feb 2014, 07:37 7

34. ArtSim98 (Posts: 2273; Member since: 21 Dec 2012)


Cheaper than Macs...

posted on 06 Feb 2014, 11:36

44. emadshiny (Posts: 1127; Member since: 05 Dec 2012)


Nope, VAIO pro costs more than Macbook Air 2013.
What if Sony priced its laptops more logically? SIGH...

posted on 06 Feb 2014, 17:23

47. luxzy801 (Posts: 134; Member since: 16 Jun 2010)


it better, for 150 dollars more, you get a capacitive touch screen hybrid tablet/notebook, NFC and 1080p screen. While the only advantage the MB Air has is a longer battery life. All the other specs are a match.
I dont see how its not logically priced?

posted on 06 Feb 2014, 17:24

48. Miracles (Posts: 462; Member since: 31 Aug 2013)


Air costs more or nearly same as the Vaio Flip.

posted on 06 Feb 2014, 02:29 1

7. asterodroider (Posts: 1; Member since: 06 Feb 2014)


That`s nonsense. Vaio was and will be the best PC ever. This information is fake.

posted on 06 Feb 2014, 02:33 4

9. XperiaOptimusOne (unregistered)


Delusional much?

posted on 06 Feb 2014, 02:45 6

10. xperiaDROID (Posts: 5047; Member since: 08 Mar 2013)


Noooooooooo...Vaio must continue, Sony!

posted on 06 Feb 2014, 02:51

11. kevkyle (Posts: 62; Member since: 21 Oct 2012)


what?......my vaio pro is just a month old....i was hoping there would be more to come in the decades ahead - so sad ",(

posted on 06 Feb 2014, 02:51

12. emadshiny (Posts: 1127; Member since: 05 Dec 2012)


If they can bring their great experience to tablet division and price them more logically, then it would be a great success.
From now on they must use VAIO brand for their tablets and leave Xperia to phones. Sony must not kill the VAIO name.

posted on 06 Feb 2014, 02:55 4

13. aditya.k (Posts: 457; Member since: 10 Mar 2013)


Will miss those beautiful Laptops!

posted on 06 Feb 2014, 03:05 4

15. amansingal14 (Posts: 283; Member since: 08 Sep 2012)


If you wanted a laptop, you got Dell, Acer, HP, Lenovo etc., but if you wanted a beautifully designed laptop, you got an Apple or a VAIO. Its sad the only one bundling Windows in the package does not exist anymore...

VAIO, you will be missed...

posted on 06 Feb 2014, 03:15

17. Leonis (Posts: 334; Member since: 08 Jan 2014)


Sad to see Sony leave the PC market. But they can always buy back if they want to one day. Now when they can focus on smartphones, tv and tablets I expect some truly amazing things to come out. Especially the phones to be top notch. Make a tablet that will be like a PC! Problem solved..

posted on 06 Feb 2014, 03:24

18. boosook (Posts: 912; Member since: 19 Nov 2012)


Oh, come on! How many of you that are whining do actually own a Vaio PC? Most likely, when you had to open your wallet, you chose to buy another (cheaper) brand.

posted on 06 Feb 2014, 03:29 3

21. amansingal14 (Posts: 283; Member since: 08 Sep 2012)


I do, and I love it. Although it may seem to be overpriced for the specs they gave, but the speed/stamina mode conversion and extended online support, bundled with the beautiful design made it a 'totally worth it' package. Which other manufacturer bundles in a way to restore factory settings on laptops as in phones? None, I think.

Sent from a VPCSA35GG

posted on 06 Feb 2014, 08:17

36. genkidama20 (Posts: 31; Member since: 10 Feb 2012)


Most PC companies do what you listed... In fact, you can restore back to factory with the click of a button on all Lenovo, HP, Asus, etc...

posted on 06 Feb 2014, 11:20 1

41. Miracles (Posts: 462; Member since: 31 Aug 2013)


I own a Vaio Flip 14. Totally worth it.

posted on 06 Feb 2014, 03:24 1

19. cjtaxi (Posts: 7; Member since: 11 Sep 2013)


Nooo why u do this sony???

posted on 06 Feb 2014, 03:27 1

20. ausnote2 (Posts: 72; Member since: 07 Dec 2012)


so sad, i am still rocking 2 sony vaio z with the build in dvd drive before removing.
kinda diggin the sony vaio pro 11. might buy it in the coming weeks

posted on 06 Feb 2014, 03:30

22. pyradark (Posts: 741; Member since: 10 Jun 2012)


I have a high salary now and ready to but a vaio tap 11
and this news came up!! I've been dream to have a vaio
I already have my first Sony xperia which is the z ultra!!

super sad!! Guess I have to go with Acer as their headquater is near on our country.

posted on 06 Feb 2014, 03:35

24. IliyaBeshkov (Posts: 240; Member since: 09 Jul 2012)


Noooo.. When it comes to design, Sony laptops are the best!!

posted on 06 Feb 2014, 03:48 1

25. Doakie (Posts: 1107; Member since: 06 May 2009)


I didn't even realize Vaio was still a name brand. The 2000s called, they want their brand back. Now that it's ticked over to a new decade I don't even think of PC market movements anymore. Every once in a while I have to view a desktop only website, or print something then I'm forced to fire up Windows. Other than that my 8 month old touch screen Windows 8 Acer laptop just sits there gathering dust... Sorry my apathy seems to be hanging out. What's new in Android land?

posted on 06 Feb 2014, 03:53 1

26. ArtSim98 (Posts: 2273; Member since: 21 Dec 2012)


My Life is over... :(

posted on 06 Feb 2014, 11:20

42. Miracles (Posts: 462; Member since: 31 Aug 2013)


I second that :(

posted on 06 Feb 2014, 04:58 1

29. tiara6918 (Posts: 1324; Member since: 26 Apr 2012)


Sad news:( I always wanted a sony vaio

posted on 06 Feb 2014, 05:47

31. papss (unregistered)


Just shows how Sony is struggling overall as a brand. I personally feel most of their products are priced a bit high.

posted on 06 Feb 2014, 06:48

32. jibraihimi (Posts: 660; Member since: 29 Nov 2011)


Really very bad news, feeling very nostalgic, as my first job was as tech support executive for vaio laptops...........

posted on 06 Feb 2014, 08:11

35. genkidama20 (Posts: 31; Member since: 10 Feb 2012)


Good move by Sony. Their PC business was going down the drain fast. Good thing they are getting rid of it before it drug the rest of the company under. Lenovo and the other PC companies have been much more innovative and seems to be driving Sony straight out of the market.

posted on 06 Feb 2014, 08:32

37. rusticguy (Posts: 2820; Member since: 11 Aug 2012)


Another windows bites the dust. Why pay just for WINDOWS (OS) when you can get FULL House (LINUX) for free :)

posted on 06 Feb 2014, 09:21

39. ArtSim98 (Posts: 2273; Member since: 21 Dec 2012)


Because Windows 8 > any other OS

posted on 06 Feb 2014, 09:17

38. ngyixian96 (Posts: 75; Member since: 05 Feb 2012)


Sony should cooperate with Apple.
It will form a great hardware and great software company ever.
Beside , VAIO is suck if it still using windows
because windows sucks

posted on 06 Feb 2014, 11:21

43. Miracles (Posts: 462; Member since: 31 Aug 2013)


They could. But Windows is cool too. I have both.

posted on 06 Feb 2014, 10:14 1

40. Taters (Posts: 2596; Member since: 28 Jan 2013)


I was going to get a vaio tap 11 once they could fit it into an Xperia Tablet Z body. Now I have to wait until the Surface Pro finally goes on a much needed diet I guess. Or maybe Samsung will decide to make an Ativ Book 9 tablet that is the same size as the note 10.1 with full windows 8.

posted on 06 Feb 2014, 22:20

50. gundamexia450 (Posts: 19; Member since: 21 Dec 2011)


Please tell me this is a joke, I only buy VAIO computers. Can never trust any other brand for it. SMH

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