The team of neuroscientists analyzing the images viewed a curious similarity: “The Apple products are triggering the same bits of [Brooks'] brain as religious imagery triggers in a person of faith,” Riley commented.
Apple Stores look very similar to religious temples mimicking the stone floors, arched architecture and “altars” where products are displayed. And staff at the stores also added to the craze by evangelically preaching the products and store openings: “Inside the store, glassy-eyed staff were whipped up into a frenzy of excitement, jumping up and down, clapping and shouting,” Riley notes.
Well, don’t be fooled into thinking that it’s only Apple under the microscope in Secrets of the Superbrands – Facebook also gets an inside look, but the main focus remains on Cupertino. So is there really solid ground behind “the cult of Apple” statement? Check out our in-depth look at how the company's retail stores fit into Apple's ecosystem and don't hesitate to share your pro et contra arguments in the comments below.
source: BBC via DigitalTrends