Neuroscientists prove that Apple causes religious-like brain reaction
The team of neuroscientists analyzing the images viewed a curious similarity: “The Apple products are triggering the same bits of [Brooks'] brain as religious imagery triggers in a person of faith,” Riley commented.
Apple Stores look very similar to religious temples mimicking the stone floors, arched architecture and “altars” where products are displayed. And staff at the stores also added to the craze by evangelically preaching the products and store openings: “Inside the store, glassy-eyed staff were whipped up into a frenzy of excitement, jumping up and down, clapping and shouting,” Riley notes.
Well, don’t be fooled into thinking that it’s only Apple under the microscope in Secrets of the Superbrands – Facebook also gets an inside look, but the main focus remains on Cupertino. So is there really solid ground behind “the cult of Apple” statement? Check out our in-depth look at how the company's retail stores fit into Apple's ecosystem and don't hesitate to share your pro et contra arguments in the comments below.
source: BBC via DigitalTrends
10. AndroidTroll (Posts: 359; Member since: 05 Mar 2011)
Omg you are a ritard. Go back to the jersey shore apple store and give them all of your money in exchange for douchebag customer service and outdated tech. Congratulations, you are brainwashed!
14. SuperAndroidEvo (Posts: 3394; Member since: 15 Apr 2011)
Yes it's sad but a lot of iSheep just do as they are told. Apple's name is being kept alive by all the people it had brainwashed to a point that it gets to a level of religious fanaticism. I am very disappointed that people can get manipulated in this sort of way. Just so you know that Apple store does resemble a place of worship, whether you iSheep want to believe it or not. I just know that an iSheep will say “no it doesn’t” just you wait. Some iSheep will argue pointless or even wrong things. Sniggly the other day mentioned this article that I saw also on CNN & the iSheep jumped all over him like if he said f*ck you to them. SO in a sense Sniggly was right about this religious mentality people have with Apple. It's getting so extreme that some iSheep lose their cool. PhoneArena.com shows that at least they can post articles that may not be about phones or tablets directly, BUT are relevant in the mobile community! Bravo PhoneArena.com!
20. JeffdaBeat (unregistered)
Why are you so angry? You seem so intelligent and yet the only thing you ever do is diss folks who buy Apple products.
People have religious reactions to a lot of things: money, their cars, hoarding, cell phones, drugs, women...porn. So what's your real problem...and I'm asking honestly because we can't seem to get a post out of you that doesn't have iSheep attached to it...even when it isn't about Apple. Unless you are just trolling like AndroidTroll, in which case you don't have to answer the question at all because your purpose for being on this site isn't intelligent conversation about technology...
25. downphoenix (Posts: 1991; Member since: 19 Jun 2010)
the problem is, is that Apple sells phones, tablets, and computers. There's nothing worship worthy about any of those products, and yet millions do. Hell, if I had to take my pick on hanging with a religious nut or an apple fanboy, I would probably lean towards the religious nut.
30. SuperAndroidEvo (Posts: 3394; Member since: 15 Apr 2011)
JeffdaBeat, you don't understand me. There is a difference between a normal Apple customer & an iSheep. They are not the same. I don't think all Apple customers are iSheep. iSheep are people who fall in this cult or religious fanaticism. I know many Apple customers (friends) who are great people & are not iSheep. You seem like a good person, & you seem not to fall into the iSheep that I speak of. I am not labeling all Apple customers, just the iSheep. My very close friend works for Apple & he also refers to those people as iSheep. He likes Apple products, BUT doesn’t love Apple products to a delusional manner as iSheep do. iSheep are the ones who defend Apple at all costs, even if it means losing face or dignity they will still do it. They will defend even if they are wrong. I think you understand what I am trying to say. You say "People have religious reactions to a lot of things: money, their cars, hoarding, cell phones, drugs, women...porn.", just because you can doesn't make it right either. You should never lose control to those needs or whatever to the point that it turns into some religious fanaticism, cult or whatever. I just don't like that you assume I am angry. I am just stating my point like any other person on this blog can!
31. gallitoking (Posts: 4571; Member since: 17 May 2011)
i dont see the problem here.. is called inteligent marketing.. Coke has used similar marketing and also the fast food as MC Donalds to make their restaurantas to look like place for kids.. is markerting... so SuperAndroidEvo dont trip and accept that is part of life. and keep buying those android clones phones that offer the same but u guys go nuts everytime one comes out....
34. SuperAndroidEvo (Posts: 3394; Member since: 15 Apr 2011)
Last time I checked, there was never any inclination that Coke & McDonalds have people worshiping them like iSheep worship Apple. gallitoking you are comparing Apples to Oranges. Your point is not clear. Since when is religious fanaticism, worship, or a cult for Apple "inteligent marketing" as you call it? Really? I think I am clear in what I said that religion is the only reason to worship, not soda, food, iPhones, iPads or Mac's. Even so you shouldn’t take your worship of religion to a level of a cult or religious fanaticism. As you say I am not going to "trip" on this. This is not part of life as you say, this is what is wrong in life. It’s one thing to like things, & it's another to worship them. See the difference? Just so you know I may get excited for my HTC Evo 3D but I most certainly don't worship it or HTC!
37. gallitoking (Posts: 4571; Member since: 17 May 2011)
dude here in Az all the Apple store dont look like a church ok. so is not a trend.... one or two happen to look like a church sooo.. so now you define how life suppossed to be?? are WTF??.. that they worship apple c'mon.. so now u beliveve PA when they said this but when they said apple products are the best u go on denial.. hmmm it si what it is.. dont like apple... is simply dont buy it.. worship?? jajajaja right.. go buy the "new" android phone.... same features as the last one.. just called differently... android clone S
40. SuperAndroidEvo (Posts: 3394; Member since: 15 Apr 2011)
Everything I said you are proving me right. Typical iSheep. I never said all Apple stores look like places of worship, just the one on the photo. iSheep like to put words in people's mouth.
46. SuperAndroidEvo (Posts: 3394; Member since: 15 Apr 2011)
"so now you define how life supposed to be?? are WTF??.. " There are basic rules in life, you worship a God in a religion, not an iPhone, iPod, or a Mac. I am not defining life, it's just an article posted on PhoneArena.com & CNN. There is nothing holy about any electronics, not just Apple products. This news is out because there IS something to talk about. This isn't fabricated. For the love of God they are doing scientific studies about this for a reason! I mean what else do you want me to say?
53. nb2six (Posts: 298; Member since: 27 Apr 2011)
umm could you please reword that chain of rambles in intelligent understandable english?
52. Lucas777 (Posts: 2115; Member since: 06 Jan 2011)
they have never run the tests on coke and mcdonalds... only on apple... so its no duh there wasno inclinationn...
38. 530gemini (Posts: 2198; Member since: 09 Sep 2010)
Then what do you call hateful people like you? What makes you better than those isheeps that you call? If there are people who love Apple products, what has that got to do with you that it bothers you so much like you have a religion yourself dedicated to hating Apple users. I love Apple products. I love BMW. I love Thai food. Now tell me. How does my passion on those things that I love affect you so intensely that you should hate me? Stop the hate. It's eating you up whole.
48. SuperAndroidEvo (Posts: 3394; Member since: 15 Apr 2011)
"I love Apple products. I love BMW. I love Thai food." You said the right words 530gemini "love". There is a BIG difference between "love" & worship. That is all I am talking about. Your iSheep mind takes it to the realm of hate, & that could not be farther from the truth!
36. 530gemini (Posts: 2198; Member since: 09 Sep 2010)
And you are so affected and hurt because?
Android already surpassed iOS market share. So what does that make android users? Just read and compare the comments between iOS and android users on here. Android users like you are so full of hate. And no one is even attacking you. The response of iOS users on here are merely reactions to android users aggression and violent behaviors against Apple and its users. You need to get checked :)
44. SuperAndroidEvo (Posts: 3394; Member since: 15 Apr 2011)
I am not saying I hate anyone. iSheep like yourself put words in my mouth. If you take the time to understand what I posted you could never formulate a comment like that. You insinuate that I am a hateful person. You can like your Apple products, heck you can love them. All I am saying is to worship them or to have feelings for them, like a religion is very wrong. Do you worship your iPhone? Let's hope you don't, but from what you are saying it looks like you fall into that iSheep herd I am talking about!
49. 530gemini (Posts: 2198; Member since: 09 Sep 2010)
Well your posts are definitely hateful and aggressive. No one is worshipping Apple products. You haters are the ones saying that, which we iphone users react to. What you are doing is worse, because you actually go out here and insult Apple users. If someone does worship their iphone, how can that affect your life? Will it lower your income? Will you lose your job? Will it burn your house? Will you lose your medical and dental benefits? Will you be infected with a disease? Please tell me how our personal choice to get an iphone affect your life, because you totally lost me. Just got my ipad2 several days ago, and I love it to pieces. Now tell me how that affected your day. Please........
69. SuperAndroidEvo (Posts: 3394; Member since: 15 Apr 2011)
Well if someone worships their iPhone then too bad for them. It's wrong to worship a piece of electronics. You just got your iPad 2 & you say "I love it to pieces." I don't see you saying you worship it because you "probably" think it's crazy to say so. So do you agree that worshiping an Apple product or any electronic is ok, YES or NO?
27. apple (unregistered)
its spelled retard, too bad your android phone can't even spell check right.
35. deago78 (Posts: 150; Member since: 08 Oct 2009)
Alright, now that was a weak come back. At least think up something decent...
67. AndroidTroll (Posts: 359; Member since: 05 Mar 2011)
@apple I guess you have never seen the movie The Hangover...plus I prefer not to use the word retard because it is hurtful to mentally handicapped people.
78. xenover (Posts: 170; Member since: 27 May 2011)
>implying he used an android device to post this
2. clevername (Posts: 1379; Member since: 11 Jul 2008)
Lol hilarious. Android fanboys are gonna eat this up.
I'd love to see all manner of spoofs that come from this.
I'd also like to see the results of the Facebook tests. I think if there is one thing that can overthrow apple in popularity it's Facebook.
18. clevername (Posts: 1379; Member since: 11 Jul 2008)
Why did I get thumbed down for this? I was right. Android fam boys lived this article. I didn't talk trash or support Apple. In fact I said I wanna see someone make fun of it. Maybe some church of Apple YouTube videos. That would be funny. I guess someone is just really sensitive.
4. android_hitman (Posts: 571; Member since: 07 Jul 2010)
this is very sad! why are you taking this as a funny thing?
anyway! at least it is proven that apple really exists :)
13. corps1089 (Posts: 492; Member since: 20 Jan 2010)
I am an Appltheist;
the iphone does not exist...
neither does the trinity of Apple, Macintosh, & Steve Jobs
5. bossmt_2 (Posts: 401; Member since: 13 Oct 2009)
It's really depressing but I'm not shocked. In the modern day world people become fixated on things that aren't really all that important. You could say the same thing about baseball, I know Phillies fans to this day who still get emotional about Harry Kalas dying, show them a picture of X player holding up the world series trophy etc. they would have a religious type of experience. Hell I bet at any given day in a ball park thousands of prayers are said for both teams.
6. jacky_luvsjrod (Posts: 53; Member since: 26 May 2010)
Well that apple store does look like a church. Over here in LA no apple store looks like that they all look modernized.
7. bossmt_2 (Posts: 401; Member since: 13 Oct 2009)
Also for those who haven't done it, I went on the trial interview or whatever they call it for Apple, it was easily one of the weirdest things I've been a part of. I can easily see where someone would liken Apple to a cult.
8. Whateverman (Posts: 3066; Member since: 17 May 2009)
paulyyd The confirmation of an iCult isn't good. This isn't so much a "take that Android" kind of thing. It's more like a "Wake up! Apple's trying to brainwash you!" type of thing. It's cool to like or even love their products, but you gotta draw the line at worshipping Apple and their products.
9. Sniggly (Posts: 6203; Member since: 05 Dec 2009)
Ah. Thank you, Phonearena. I apologize for what I said the other day about you not posting this.
*sits down and patiently waits for Taco, Gemini, and Hawk to show up*
Remember when I compared arguing with ifanboys to arguing with young earth creationists? I guess I was more right than I thought.
11. Mohtastic (Posts: 19; Member since: 24 May 2011)
Wow, first off, this is nothing so new to us, because everytime we see people lining up outside an apple store and camping there waiting to be the first to own a new product, we call it crazy. But to the person whos lining up and waiting its what they want, there waiting for a product they love, so? from reading this were a "fanboy" of anything really, facebook, twitter, android, apple, windows phone 7, blackberry etc This seemed like a cheap plug for a book and tv show
12. Sniggly (Posts: 6203; Member since: 05 Dec 2009)
Um... I'm willing to bet that if you show us the little green robot our minds won't start writhing in religious ecstasy.
17. Gawain (Posts: 292; Member since: 15 Apr 2010)
How DARE you blastheme the Android! For thou shall root thy device and carry the message via Gmail, or woe be upon you in darkness!
(that was tongue in cheek for those that are too dense to figure it out)
19. clevername (Posts: 1379; Member since: 11 Jul 2008)
It was funny but barely tongue in cheek. Too obvious. +1 Though.
23. sscorp99 (Posts: 40; Member since: 05 Feb 2011)
Bowing and scraping "We're not worthy, We're not worthy."
15. More Power (unregistered)
Nah Snig, I think the little green robot inspires more of a Pavlovian effect. The AndroidFanboy starts reacting like a child watching Saturday morning cartoon advertisements. "Ohhhhh, I want that!! When does it come out? You gonna buy me that mommy?"
16. Sniggly (Posts: 6203; Member since: 05 Dec 2009)
How deliciously condescending. Did you come up with that post entirely on your own?
21. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)
Haha that's funny. Don't get butt hurt sniggly the Apple article is funny so dont whine if someone pokes fun at fandroids
22. Sniggly (Posts: 6203; Member since: 05 Dec 2009)
Now now, Taco, who said you could come out of your iPlaypen? I know I didn't.
24. Whateverman (Posts: 3066; Member since: 17 May 2009)
More power. The thing is, It's not bad that iPhone users like or love their phones. They should, it's a great phone! (Something I have never seen an iPhone user say about any Android device) But some iCult members are way over the top with it. For example, instead of admitting that the ip4 had a major antenna design flaw, Steve Job instead demands that people "hold it right!" and you guys respond like battered spouse. "Oh, it's all my fault! If I would just hold it the right way Steve wouldn't get so mad!". And when Android, Blackberry, WebOS and other platform users tried to stand up for Apple customers, the iCult attacked mercilessly to defend Steve! We did it not because we wanted to bash the iPhone, but when a company treats it's customers in that manner, ALL consumers are angered! But we were told as we often are "You don't even have an iPhone. Why are you commenting on an iPhone article?". And you wonder why people hate Apple.
26. downphoenix (Posts: 1991; Member since: 19 Jun 2010)
indeed, its nothing about the quality of their products as to why I dont like Apple, they do make solid products, maybe not always the best but they are competitive products in their sectors. Hell, I dont even think it has anytihng to do with the douchiness of the company, as much as Steve Jobs is a total tool, I can't say I blame him for wanting to milk the iSheep of as much money as possible, I would do the same in a heartbeat if I was capable of it. No, I blame the iSheep, the people that made this craze possible in the first place. But the iSheep were always around, their numbers have just expanded a lot thanks to the iPod and iPhones, there's been iSheep ever since the Macintosh, but people never took them seriously back then because Mac never had a huge presence in the market, its always been more of a niche.
41. 530gemini (Posts: 2198; Member since: 09 Sep 2010)
Now wait a minute. No iphone user will say that the iphone is perfect or that it does not have the antennagate issue, or that we admitted to be holding it the wrong way. However, we will say that the antennagate issue was blown way out of proportions. And that is the truth. Don't be a hypocrite. Don't say that you are standing up for us and then insinuate that we're like battered spouses and put words into our mouths. So just stop. None of us iphone users have lost our lives for wanting and buying the iphone. No need for you to overreact and be angered like we're your kids molested by a teacher or something. So stop it already. Your attempt to act like you care for us so much makes me want to throw up. We just bought the iphone, we're not hit by a tsunami or something, so save it.
42. Sniggly (Posts: 6203; Member since: 05 Dec 2009)
No, you wait just a goddamn minute. You have said, literally, that you just have to hold the iphone correctly. You have defended Apple and acted like they do no goddamn wrong every time I've seen you post. You're completely full of shit, Gemini. Completely.
45. 530gemini (Posts: 2198; Member since: 09 Sep 2010)
Again, you are putting words into my mouth. I never said that there is a correct way of holding a phone. You on the other hand blow small issues out of proportions like the iphone4 cannot make calls anymore because of that antennagate issue. So you just stop right there. It does not affect you. Don't make it your issue.
50. Sniggly (Posts: 6203; Member since: 05 Dec 2009)
Hypocrite. I never said that the iphone can't make calls. I said that antennagate was an issue, made much worse by Apple's response to it. The issue wasn't what was wrong with the phone, but what was wrong with Apple's treatment of its customers and the general public over the issue.
55. 530gemini (Posts: 2198; Member since: 09 Sep 2010)
Oh please. Stop playing innocent. If iphone users' communication is crippled by the antennagate, we all would have returned all our iphones and no one would've bought the iphone4. Apple provided free bumpers/cases to every one, which users would've bought one anyway whether or not there was antennagate on the iphone4. I thought that was a really nice gesture from Apple. They even offered a TOTAL REFUND for those who wanted to return their iphone4. What more could we ask for? A house and lot?
64. Sniggly (Posts: 6203; Member since: 05 Dec 2009)
How about providing a phone without a critical hardware design defect? I mean, every other phone manufacturer managed to figure out that you don't put a phone antenna's weak point where it is going to be a problem.
Apple only provided free cases for a couple of months. After that it was like "sorry, not doing anything more." Offering a full refund on a returned phone is something every manufacturer does anyway. But you brush over the incident and forget to mention all of the bullshit excuses Apple gave:
"Nothing wrong with your phone." Yes there was.
"Everyone else has the same issue." Yeah, if you hold the phone like a retard and squeeze really hard.
"It's a software issue." If it's a software issue, why did Apple A) shitcan their design chief and b) not ship new iPhones with fixed software? Yeah, the antenna problem exists on brand new iPhones.
"We'll give you new cases for a couple months for this problem that doesn't exist/is so common that you shouldn't blame us." Why only a couple months? Cases cost like two bucks apiece, and Apple makes insane profits off of iPhones. If they didn't bother to redesign the phone, and delay the introduction of a new one until fall, why not keep giving a simple, low cost fix? You know, at least pretend like they give a shit?
"If you don't like it, just return it." That was the way they presented the full refund solution. They were like "if you have a problem with our product, then fuck you, we don't want your business."
Is it too much for you to be intellectually honest, Gemini? Is it really that hard?
61. Whateverman (Posts: 3066; Member since: 17 May 2009)
Can you read? This is what I said word-for-word... "It's not bad that iPhone users like or love their phones. They should, it's a great phone! (Something I have never seen an iPhone user say about any Android device)". Now exactly where did I lose you? Now I must say I think NEVER was a bit strong because i'm sure a few have said Android was a great OS or xxx device was a good phone. But you...NEVER!!!
32. Metalpoet Droid X (unregistered)
You guys are all nuts, fanboys and fandroids! lol Both products are very well marketed thats it, there both efficient and effective, i prefer droid over apple simply cuz apply is boring and there are more free apps compared to apple itunes apps. I did almost fall out of my chair when i found out that the Bishop of Buckingham reads his bible on an ipad! Facebook is just as bad, what ever happened to myspace? Who the hell created Twitter and why hasnt someone removed him from existence cuz twitter ruined facebook and myspace, i dont care about ppl eatting cereal or telling me bout there roadtrip!
33. gallitoking (Posts: 4571; Member since: 17 May 2011)
is funny that when articles like this androids agreed and vent... and high five PA , but ohhh if an article bashing android comes out or states that Aplles sells millions of merchandise androids come out stating that PA is kissing Apple, androids just save money for the next android clone 4g at 299. with a 2 year agreement
39. 530gemini (Posts: 2198; Member since: 09 Sep 2010)
This article is so full of it. Not all Apple stores have that kind of architecture. There's no churchlike Apple anywhere here in LA.
The answer as to why Apple devices sell really wel, is really quite simple. No need for scientific studies. It sells because they work well and they're beautiful.
Is it so hard to believe that Angelina Jolie and Megan Fox have so much admirers?
43. Sniggly (Posts: 6203; Member since: 05 Dec 2009)
Megan Fox was in an Android commercial. It was a shitty Android phone, but still Android. ;)
The point wasn't necessarily about the stores but about the reaction of ifanboys to Apple paraphernalia. And it's still a perfectly valid point. You and Taco would be lovely subjects for further study.
47. 530gemini (Posts: 2198; Member since: 09 Sep 2010)
What? And look at as to what extent they're taking Apple's success. Hahahahahaha. Doing diagnostic procedures? Lol. Come on. What next? A college course just to study Apple's appeal to consumers? You'd probably be the first one in line to enrol, hahahahaha.
51. Sniggly (Posts: 6203; Member since: 05 Dec 2009)
Actually, Apple is an excellent company to do a case study on in regards to how successful marketing can resurrect a company and launch it to the top spot in the world. I would love to see Motorola take a page out of Apple's marketing techniques.
56. 530gemini (Posts: 2198; Member since: 09 Sep 2010)
Then good for those who learned a thing or two from Apple. That's how businesses evolve into something better. Whether you like Apple or not, Apple is the one who pushed the envelop. Competition was never as exciting as it is now. Smartphone technology has gone high. Phones have never been this useful. And it was not symbian or windows who drove this competition to an all time high. It's Apple. Know that.
65. Sniggly (Posts: 6203; Member since: 05 Dec 2009)
It was Apple who made smartphones exciting, but it was NOT them who made smartphones useful or productive. That was Palm, Windows, and most importantly, Blackberry.
I have said, repeatedly, that Apple deserves credit for making the smartphone something the average consumer would and could use. Yes, they innovated. And now they're resting on brand recognition and trying to stop everyone from leaping ahead of them with lawsuits. Their latest ad campaign says it all. Name a couple of features that other smartphones can do too, insinuate that no other phone has those features, and then insinuate that not having an iphone makes you a loser.
It's excellent marketing, but not innovation.
54. Whateverman (Posts: 3066; Member since: 17 May 2009)
530 Gemini What makes me a hypocrite? I have always given iOS the props it deserves but I don't have to kiss Apple's ass! That's seems to be your full time job because you never shut up! I like all things tech. That's why I come to PA, to CNET, Engadet, BGR and a few others, because I love all kinds of gadgets. So yeah, calling Apple out about their fucked up antenna design is something I would do no matter who the company is. I have complemented and bashed on every platform, manufacturer, and carrier for all the good and bad things they do. But you don't see that because you only look at the Apple/Steve related articles. I like the debating that goes on here, but all you do is troll and look for fights! Obviously I touched a nerve with the battered spouse thing too. Did you see yourself in that mirror I was holding up? You should, because that is you all day, everyday!