Microsoft’s newest Scroogled video installments go after Gmail
Microsoft is out to push every angle of its wares at every opportunity. Now, the focus is on Gmail and, you guessed it, Google’s advertising practices compared to Microsoft’s competing Outlook.com email service. We know what you are thinking, free email services, regardless of provider have some measure of content scanned for purposes of selling advertising space. However, Microsoft has made it pretty clear the company does not scan content for that purpose and that has been a differentiating factor for the company.
To that end, Microsoft has also been lobbing direct advertisements against Google for all sorts of services, search, commerce and now email. The Scroogled campaign has entered its next chapter, and anyone that has ever used Gmail before knows what is being targeted, the advertisements.
How is your experience with Gmail? Are the ads hauntingly accurate? Or do you not even notice them since they are fairly small? True to form, Microsoft has a couple videos to make their case and we are not even sure how to rationalize their use of Google's YouTube service to make their point, but there it is anyway.
27 November Scroogled! Microsoft hits Google below the belt again
21 November Microsoft selling real anti-Google ‘Scroogled’ tees and mugs
16 October Scroogled ad campaign works; 53% of viewers have new feelings toward Bing
10 August Microsoft once again goes on the offensive against getting Scroogled
10 April Microsoft keeps Scroogled fire burning: new ad criticizes Google Play store privacy
1. smartphone (Posts: 160; Member since: 21 Oct 2011)
I don't mind a little advertisements here and there, but too much adds becomes nonsense like on PA itself the popup video add that starts even if you hover cursor on it.
Now Google is on verge of adds and too much adds.
Even I had to install addblocker for using YouTube.
38. anywherehome (Posts: 971; Member since: 13 Dec 2011)
Yes, but why would I mind that some computer analyse my data when it doesn't tell it to any person in the world? Thanks to that we all have free perfect maps, gmail, search, android!...
Don't cry Microsoft that you are not able to compete :-P
Better than random ads ;)
43. smartphone (Posts: 160; Member since: 21 Oct 2011)
I also dont have anything to hide in my mail, you can give me adds but I dont like my data to be scanned.
gmail and youtube are the only google service I use on daily basis and I owe google for these free services.
but my youtube experience is now degraded by too much adds.
"excess of everything is bad"
2. iamfury (Posts: 59; Member since: 07 Oct 2012)
Really, someone to speak atlast. Google is really milking the services provided, which has become quite irritating.
6. loyals (Posts: 129; Member since: 10 Nov 2012)
use yahoo or bing then ....yahoo is better than bing !
9. iamfury (Posts: 59; Member since: 07 Oct 2012)
its not about being good, i like google and all its services but these ads always ruin the experince of what might be a good surfing session.
39. anywherehome (Posts: 971; Member since: 13 Dec 2011)
Why would Google give everything for free? Do you think he would give us Android just because?
48. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)
Who the f--k keeps posting thumbs down for criticism about too much adware? Are you idiots actually in favor of being spammed?
53. Henrik (Posts: 141; Member since: 18 Feb 2012)
They are downvoting any negative comment about Google, that's how their juvenile fanboy minds work. "Criticism about Google? Ain't gonna happen!"
It doesn't matter if the criticism is legit and appropriate, they are too f-ing stupid and arrogant to care about such things. Welcome to the world of Android.
22. Hammerfest (Posts: 370; Member since: 12 May 2012)
milking the services provided...
so how much are you paying for the ungodly amount of services google offer's?
right... thought so...
more to the point however, i can care less about a bot scouring the content of my NON SECURED EMAIL (which ANYONE can do), using it to serve ad's, then moving on...
The above being said however, I do have a problem with the data retention policy's and how easily the data stored can link keywords in the email back to the sender and reciever...
Again, the above being said however, they did try to reopen the email and it no longer had a relevent ad attached, so its possible they solved my above issue...
BUT HEY! lets all my a mountan out of a mole hill!
25. BrenjamesUK (Posts: 2; Member since: 09 Feb 2013)
'...BUT HEY! lets all my a mountan out of a mole hill!'
Well that's what the internet's for isn't it? ;)
3. tech2 (Posts: 2317; Member since: 26 Oct 2012)
Its on youtube.......................Ah ! the irony !!!!
21. faisolbauuz (Posts: 121; Member since: 05 Jan 2013)
Making scroogled campaign,droidrage and they used youtube which is owned by google microsoft is very desperate now
4. wendygarett (unregistered)
No matter how much you scroogle, it will never switch our mind to Google it...
just like when someone make facecook campaign, we still use fb...
Same goes when someone making fun of Microsoft office, we still use it no matter what... Don't waste your money and invest more on Windows 8 ms...
10. iamfury (Posts: 59; Member since: 07 Oct 2012)
Rightly put. users might get irritated but they are never gonna change their minds over this. I am a huge fan of MS myself but MS should really spend their time developing the quality of their services to "MAKE" the users change their mind in switching to bing instead of bashing the competition.
14. wendygarett (unregistered)
The problem is people just get used of google experience... Im too comfortable on google experience and I won't switch to others, don't get me wrong, bing has own quality and I will not question that... I believe you enjoy bing like some other :)
15. iamfury (Posts: 59; Member since: 07 Oct 2012)
No, i prefer google myself as it has become an integral part of my online time. all i am saying is, these ads put on by google sometimes get irritating. But when it comes to MS, Bing and outlook, there is still a lot of work to be done in earning the attention of the users. MS have top quality services but google is way ahead of 'em when it comes to user's comfort.
16. wendygarett (unregistered)
I confess it's irritating, not in search engine but especially in YouTube...
Seriously, close ads in 5sec? Why not immediate? Thanks to this ads, YouTube video keeps crash and I have to reload again... Before the bash, my country's internet data are crap and it lags very frustrating...
the only complain is those scam ads keep on appears on every android apps, I might consider to switch to upcoming tizen phone...
17. tech2 (Posts: 2317; Member since: 26 Oct 2012)
U r on tech website n u dont know about Ad Block ? u should try that for your browser to stop all ads (I mean all).......Honestly, its the best thing since sliced bread !
20. iamfury (Posts: 59; Member since: 07 Oct 2012)
everyone knows about the ad Block, this discussion is about the intentions of a socially adored company towards its users via their public services.
34. jroc74 (Posts: 5171; Member since: 30 Dec 2010)
Let me ask you....which would be more irrating: a picture ad or a text ad? Hotmail has picture ads. That slows things down vs text.
27. wendygarett (unregistered)
Are you ordering an average user to use ad block? I know this all along and again I don't trust this... Sometimes I rather wait that 5 seconds instead of installing it... I'm not that trust those unknown developer and I wont let my desktop on risk... Btw, my desktop has reached 10years old and I wanna really take care of it as long as I can... Don't ask me to exchange it... Coz I'm an average user :)
35. tech2 (Posts: 2317; Member since: 26 Oct 2012)
Honestly, I dont where to start but here I go:
There are insanely high costs associated with running a website like youtube and those developers need to be paid, simple. So ad is their only source of income. Nothing in the world is free. Everyone company is there to earn profit on good products. MS is charging stupidly for MS Office because they know businesses will buy them.
The Ad Block extension has won multiple awards and has 10 million downloads and you still doubt the developer ? Not to mention Chrome wouldnt let any random extension to go on its Chrome Web store.
Whats about the average user u r talking ? Its only a download button you need to click thats all. (BTW i am not 'ordering' anyone. It was a mere suggestion as u were 'irritated' by the ads)
And why the hell on earth I would ask you to exchange your desktop it has absolutely nothing to do with the argument.
BTW, Is that elephant, a pokemon ?
37. wendygarett (unregistered)
Nope, that's tree trunk from the 'adventure time' :)
but still, it's not my computer, my parents' one, and I have no authority to do so, sorry :p
18. iamfury (Posts: 59; Member since: 07 Oct 2012)
lol true that, but a tizen phone is not the answer :p
5. tech2 (Posts: 2317; Member since: 26 Oct 2012)
Its on youtube.......................Ah ! the irony !!!!
7. Topcat488 (Posts: 1169; Member since: 29 Sep 2012)
If you don't know, you better know... Google is part of the New World Order... Illuminate.
28. XPERIA-KNIGHT (unregistered)
really now? i would say APPLE is.....
41. vvelez5 (Posts: 623; Member since: 29 Jan 2011)
"Illuminati" Just Illuminating some info for ya.
8. dilse (Posts: 25; Member since: 24 Aug 2012)
"my friend's health is not well,please suggest me good hospital"
actually i tried to send the above message from hotmail to gmail.after checking the message in gmail,i saw hosptial ads above and below my message
yes, google knows everything about ur mails..
46. MorePhonesThanNeeded (Posts: 645; Member since: 23 Oct 2011)
Or could it be that it just reads the words in the title of the email? Genius here folks, lol.
12. BrenjamesUK (Posts: 2; Member since: 09 Feb 2013)
I wasn't aware of this campaign but it looks pretty pathetic, negative, cynical and desperate to me! Firstly, I honestly do hardly notice the ads on Gmail (I think they're deliberately unobtrusive). When I do notice them it's usually cos my peripheral vision has picked up on something I'm interested in. This campaign acts as if trying to sell you something you might actually want (WITHOUT being a nuisance) is some kind of pernicious, conspiratorial travesty! Actually I'd much rather have ads for gadgets and technology pop up at me, than ads for the latest Sex and the City video or something (don't ask me why but I've had that in the past from less contextual advertisers)! Well targeted advertising is not the end of world - it's actually quite good.
13. Aaron_R96 (Posts: 198; Member since: 22 Jan 2012)
This is ridiculous, Google's actually doing a good thing here, it's bringing you ads that you might want to check out, better for you and better for the advertisers.. at least the ads are relevant. If you don't want this, then don't use Gmail, but why not? its the best FREE (remember this - ads are needed, they might aswell be relevant) E-mail service out there. And I mean come on, if you had anything that private, you say it face to face or text.. not E-mail really..
23. rusticguy (Posts: 2828; Member since: 11 Aug 2012)
This is precisely why i hate Microsoft. They behave like idiots.
24. lovefist (unregistered)
MS.. This is for you.. ..|..
29. lyndon420 (Posts: 1782; Member since: 11 Jul 2012)
Oh no...ads on our phones. What do you people do when a commercial comes on tv? Run and hide?
31. jroc74 (Posts: 5171; Member since: 30 Dec 2010)
Ok....lets be real for a minute. I see ads in Hotmail too. At least its not picture ads and just text in GMail. I have to block ads in Hotmail just so it wont slow things down.
And I see Microsoft if still at it with the anti Google campaigns. ...lol. Good Luck.
Did Ms know there is a way you can personlize the ads....and down right block them from within GMail? For Hotmail....have to rely on 3rd party software....
33. jroc74 (Posts: 5171; Member since: 30 Dec 2010)
I meant block them, not personalize them....Google is doing that...lol. Gmail also gives an opt out.
I like when companies try to throw mud at another company.....without telling or knowing all the information....
And in Hotmail....its probably scam ads promoting anything. And Oh the Irony indeed....Hotmail also has personalized ads.....WOW. You can opt out of them in Hotmail too.
51. bayusuputra (Posts: 941; Member since: 12 Feb 2012)
Haha, if all companies tell or know all the info, then they can't attack each other, because they are all guilty of the same crime, as you have said. I have no problems using GMail at all, I don't even know how the ads would look like, because I have opted out the first time I sign up.
The first time I read this, I was like, "what ads?"
As much as I like to use windows, it's MS behaviour (also Google and Apple) who can't compete fair and nicely that makes me sick of it.
32. papss (unregistered)
Budd I have DVR and I don't watch commercials.. They have no value in my life nd I do not want them scanning my every word period.. Its invasive and that should be against the law...
now does that mean that I like the scroogle ads? No I think its pretty stupid to to make for M$ but you don't get to the top by being the innocent company that you seem to think google is
47. MorePhonesThanNeeded (Posts: 645; Member since: 23 Oct 2011)
Is it free...I'll wait...since you know Gmail is free with 5GB of email space. Is your DVR free?
52. papss (unregistered)
Actually my DVR IS free with the service
36. MartyK (Posts: 725; Member since: 11 Apr 2012)
If you GOOGLE (pun intended) "how to opt out Google Ads", it will tell you how to...hahahah
44. protozeloz (Posts: 5379; Member since: 16 Sep 2010)
Shouldn't they be making ads that highlight outlook feature.....oh wait....
49. jroc74 (Posts: 5171; Member since: 30 Dec 2010)
just noticed.....MS is comparing GMail to this new Outlook.com. Interesting... In the meantime....ppl still using the regular hotmail.com interface...gets personalized ads just like GMail. And get picture ads instead of text ads.
I switched back to the hotmail.com look....I'm gonna try out the outlook.com and see something. By the way MS...I didnt like the new look.
Ok....this is amazing by Microsoft. The Outlook.com....has....text ads....like Gmail.
WTH was the point in them doing this Scroogled thing for?!?!.
50. jroc74 (Posts: 5171; Member since: 30 Dec 2010)
Ok....I will give outlook.com a shot. Since it has text ads now...its a lil faster. BUT....it still has ads. Cant tell if they are personalized...but they have this disclaimer even with outlook.com:
Bottom line....they are still delivering ads based on what you did or do on your PC. How is this any different than GMail?
54. haseebzahid (Posts: 1836; Member since: 22 Feb 2012)
atleast i find this information correct am i correct
55. jroc74 (Posts: 5171; Member since: 30 Dec 2010)
I've been reading up more on this. Its amazing the lengths MS is going thru. A petition is out there for this?
But Hotmail and outlook.com doing basically the same thing....is fine? Hotmail and outlook.com is doing it based on internet searches, sites visited.
Just went to GMail...and the only ads I have seen is from free credit report...and Lumosity.com. Neither one is relevant to any of the emails I have. This is BS by MS....complete BS. Google....do you continue to take the high road, or do you stoop down to the level of companies attacking you?
57. jroc74 (Posts: 5171; Member since: 30 Dec 2010)
Still checking GMail....and I still am not getting emails based on words in the body of the message.
I dont know what to think about all this....and Outlook.com has more text ads than GMail...lol.For me anyway. Checking some things in GMail....I may have it setup a certain way some how. I am seeing sponsored ads. Thats why I keep seeing the same things.
Moral of the story....just like with Facebook, hotmail, outlook.com, etc....know your Settings. Dont just sign up and go.