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Lenovo to phase out Motorola name (UPDATE)

Posted: , by Alan F.

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Lenovo to phase out Motorola name (UPDATE)
Motorola, the company associated with walkie talkies used by the Allies in World War II and the company that kicked off Androidmania with the launch of the Motorola DROID in 2009, is going away. Today's report is something of a shocker considering that back in August, Lenovo said that it would merge its Lenovo Mobile division into the Motorola group and stop using the Lenovo name for phones and tablets.  

The Motorola name will stay alive as a corporate division inside the Chinese manufacturer, and the Motorola 'batwing' logo will still be used on handsets. While the Moto name will be kept for high-end devices, they will be branded Moto by Lenovo. The Vibe name will be used for entry-level, budget priced phones. The Vibe series will come to the U.S., according to Motorola president Rick Osterloh, but not necessarily this year.

UPDATE: Motorola has provided us with the following official statement: "Motorola Mobility continues to exist as a Lenovo company and is the engineering and design engine for all of our mobile products. However, for our product branding we will utilize a dual brand strategy across smartphone and wearables going forward using Moto and Vibe globally. 'Motorola' hasn't been used on our products since the launch of the original Moto X in 2013."

Even before the Motorola DROID, the company made a name for itself in the cellphone market with the thin Motorola RAZR V3 flIp phone. The DROID's launch in November 2009 gave Verizon and its customers the Apple iPhone challenger that they was desperate for. With a larger screen that the iPhone, the DROID had a slide out QWERTY keyboard and featured Android 2.0.

While Motorola never was able to achieve that same level of success, it did introduce the first phone to carry a fingerprint scanner with the Motorola ATRIX 4G. Another model, the Motorola DROID BIONIC was the surprise hit of CES 2011 But the phone had to undergo major design changes before the device was launched, and the new look didn't wow consumers like the original one did.

Motorola was purchased by Lenovo in 2014 for $2.91 billion, just three years after Google had acquired the company for $12.5 billion. Keep in mind that Google kept the patents and certain projects when it made the transaction with Lenovo.

source: CNET

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posted on 07 Jan 2016, 18:29 11

3. Napalm_3nema (Posts: 2210; Member since: 14 Jun 2013)

Dead to me. Motorola was a pioneer and a name I trusted. I know the sale didn't just happen, but if things are going to be done the Lenovo way, no thanks. You're still the company that put Superfish on your customers' computers, as far as I am concerned, not the company that invented the mobile phone.

posted on 07 Jan 2016, 19:24 10

16. DellDeep (banned) (Posts: 72; Member since: 24 Nov 2015)

I look forward to buying a lenovo smartphone
-said no one ever

posted on 08 Jan 2016, 05:12 1

48. Rifqiandi (Posts: 23; Member since: 28 May 2015)

A lot of people actually buy Lenovo (low/mid range) in Asia :/

posted on 08 Jan 2016, 09:32

51. chocowii (Posts: 451; Member since: 30 Jan 2014)

I see lot of people here in the Philippines toting a Lenovo smartphone. Their battery is superb, according to them.

posted on 09 Jan 2016, 14:30

57. blazee (Posts: 410; Member since: 02 Jan 2012)

I've been a Motorola supporter a for a couple years now. I have defended and praised the Motorola name on this site. But lately that has changed for me.

I have moto care plan on my moto first gen and on December 22 I broke my phone and contacted Motorola for a replacement. They have yet to even ship it out. All I keep getting are excuses, which I don't care about. I have spoken with 3 Motorola escalations department managers and I keep getting lied to.

It really is a shame, I loved the company when it was under Google.

posted on 07 Jan 2016, 18:29 6

4. Arch_Fiend (Posts: 2669; Member since: 03 Oct 2015)

Killing Off The Motorola Name Is Stupid.

posted on 07 Jan 2016, 18:33 3

7. ibend (Posts: 4803; Member since: 30 Sep 2014)

thats why they kill lenovo mobile instead :-/

posted on 07 Jan 2016, 19:23 1

15. Arch_Fiend (Posts: 2669; Member since: 03 Oct 2015)

Its Moto's Name That Is Being Phased Out So What Are You Saying?

posted on 07 Jan 2016, 18:31 1

6. Arch_Fiend (Posts: 2669; Member since: 03 Oct 2015)

Can Some Tell Me Why Google Sold Moto To Begin With?

posted on 07 Jan 2016, 18:54

11. maxha97 (Posts: 93; Member since: 28 Aug 2012)

It's because they had some partnership with samsung.

posted on 07 Jan 2016, 19:24

17. Arch_Fiend (Posts: 2669; Member since: 03 Oct 2015)

Ok Thx Maybe I'll Look Into It Now That I'm Curious About It.

posted on 07 Jan 2016, 19:55 2

22. Napalm_3nema (Posts: 2210; Member since: 14 Jun 2013)

It was to placate the Android OEMs, Samsung being the prime. They assume the most risk in making Android devices, and it could have been seen as a serious conflict of interest by those Android OEMs that the company that makes Android would also be a competitor in the handset or tablet business.

Had Google wanted, even though they did not, they could have designed Motorola phones around releases of Android to get the most out of the new OS and dropped them on the day source code shipped. That would have placed every other OEM at a serious disadvantage.

I am of the opinion they should have done that, like Microsoft with the Surface. It's cutthroat, but what options do most of them have other than Android?

posted on 07 Jan 2016, 20:09

23. Arch_Fiend (Posts: 2669; Member since: 03 Oct 2015)

Thx Bro, Seriously Cause Now I Don't Have To Look It Up And I Think You're Right The World Of Business Is Ruthless And Google Should Have Used Moto To Their Advantage.

posted on 07 Jan 2016, 21:01

30. tacarat (Posts: 778; Member since: 22 Apr 2013)

A lot of folks think Google only bought Motorola for a lot of patents it held. After transferring ownership they sold it since they had what they wanted.

posted on 08 Jan 2016, 09:59

54. ZombieHunter (Posts: 46; Member since: 13 Oct 2013)

This is the reason

posted on 07 Jan 2016, 18:34

8. ibend (Posts: 4803; Member since: 30 Sep 2014)

ecchi anime fighting-style insipired comercial 0_0

posted on 07 Jan 2016, 19:06 10

13. Pattyface (Posts: 1619; Member since: 20 Aug 2014)

I blame this on Google really.. They bought moto stripped them of all their patents and sold them to a Chinese company who is now killing the name.. This truly pisses me off

posted on 07 Jan 2016, 21:34 3

32. Scott93274 (Posts: 4849; Member since: 06 Aug 2013)

Yeah, but Motorola was in a downward spiral before Google bought them. It was only when they came out with their Moto lineup that people started to take notice. Sure, they're no Samsung, but their phones get a lot of praise for what many considered to be a Google influenced business strategy. I love their phones now, but I don't think I would have even cared if it weren't for the work they did while they were owned by Google.

posted on 07 Jan 2016, 19:38 4

20. JakeH (Posts: 78; Member since: 01 May 2014)

Goodbye Moto

posted on 07 Jan 2016, 20:17 1

24. BobLawblaw (unregistered)

Motorola will be joining Nokia and Siemens..

posted on 09 Jan 2016, 04:30

56. catze86 (Posts: 726; Member since: 07 Dec 2015)

I miss Siemens. I love their M and S series

posted on 07 Jan 2016, 20:32 2

25. Astonvan (Posts: 237; Member since: 14 Aug 2015)

F@¢k You lenovo! Your sh¡t doesnt sell so stop disguising it as moto and instead drop the plan.

posted on 07 Jan 2016, 20:34 5

26. BattleBrat (Posts: 1476; Member since: 26 Oct 2011)


posted on 07 Jan 2016, 20:37 2

27. 2faraway (Posts: 75; Member since: 26 Mar 2014)

oh please no don't make this to happen, first Nokia and now Motorola!!

posted on 07 Jan 2016, 21:09 4

31. Mfa901 (Posts: 282; Member since: 14 Jul 2012)

they do not use motorola name in phones anyway... they have made a reputation like apple logo with their M logo....and it is staying so no problem. quality of lenovo phones have increased drastically after acquiring motorola. win win situation for both

posted on 07 Jan 2016, 21:37

33. jroc74 (Posts: 6014; Member since: 30 Dec 2010)

Its sucked when MS did this with Nokia Lumia phones...and this sucks for Motorola.

They remain one of my fav phone manufactures...along with BB and Nokia. Its kinda sad to see all my favs going thru what they have over the past few years...

posted on 07 Jan 2016, 21:55 1

34. hanabi (Posts: 177; Member since: 08 Oct 2015)

Nokia ..moto samsung once ruled the mobile phone world now only samsung survived but still not number one

posted on 07 Jan 2016, 22:28

36. toyboyz (Posts: 182; Member since: 22 Jan 2010)

This sucks!

posted on 07 Jan 2016, 23:06 1

37. Kakarot (Posts: 39; Member since: 31 Jul 2015)

It will be better if lenovo doesnt meddle with the moto g and x series. Or place their annoying vibes and k3's around moto g and x. These two are money makers and popular phones among the public and should be kept clear of any intrusions from the parent company

posted on 08 Jan 2016, 00:01 1

38. StanleyG88 (Posts: 231; Member since: 15 Mar 2012)

Another naive company that doesn't value decades of brand name recognition. It's like Coke merging with Royal Crown and changing the name of CocaCola to Royal Soda.

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