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Humor: What the Apple acquisition of Beats really means

Posted: , by Maxwell R.

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Humor: What the Apple acquisition of Beats really means
Apple’s acquisition of Beats is generating a lot of buzz for every reason you can think of. While Beats’ paid subscriber count is certainly not what made this an attractive buy, its headphone unit makes money, and the fees Beats pays for streaming music rights are rock-bottom, making Beats, along with its music industry centric team, an attractive buy, even at $3 billion and change.

Like we reported last week, Apple plans to leverage Beats headphone design toward improving build and sound quality across the board. That is sure to benefit future ear-pod designs, whatever they may be.

Of course, the image of Beats will change with the Apple acquisition too, there is sure to be some type of culture clash. Over time, we think the team at Beats will find assimilation inevitable. Soon, what we know of Beats today will be on a memory, left in the shadow of what is to come. When it comes to Apple branded products after all, there is a certain expectation…

Humor: What the Apple acquisition of Beats really means

source: CommitStrip.com

55 Comments
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posted on 18 May 2014, 12:21 28

1. UglyFrank (Posts: 577; Member since: 23 Jan 2014)


So true

posted on 18 May 2014, 14:47 3

24. akki20892 (Posts: 3652; Member since: 04 Feb 2013)


Forget that humor, look at tim cook,

Tim Cook is a painter, I should call him to paint my property.

posted on 18 May 2014, 12:26 36

2. tech2 (Posts: 2436; Member since: 26 Oct 2012)


This is less of a humour and more of a truth.

posted on 18 May 2014, 14:16

17. Nathan_ingx (Posts: 3024; Member since: 07 Mar 2012)


Hear hear!!!

posted on 18 May 2014, 12:30 2

3. engineer-1701d (Posts: 1218; Member since: 13 Mar 2014)


so so true

posted on 18 May 2014, 12:36 7

4. darkkjedii (Posts: 12580; Member since: 05 Feb 2011)


That's the best way, to make this new acquisition tank. I personally have no use for em, my LG Bluetooth works fine. I use em primarily for the gym. Good luck with beats Apple, but no thanks.

posted on 18 May 2014, 13:24

11. networkdood (Posts: 6326; Member since: 31 Mar 2010)


right on....

posted on 18 May 2014, 14:40 1

23. Mxyzptlk (Posts: 4145; Member since: 21 Apr 2012)


Nothing wrong with drumming to a different beat

posted on 18 May 2014, 15:11

27. darkkjedii (Posts: 12580; Member since: 05 Feb 2011)


Nope, you're right Mxy. I simply have no use for em, I'm not the headphone type. I hope they're successful though. +1

posted on 18 May 2014, 18:43 1

35. joey_sfb (Posts: 3222; Member since: 29 Mar 2012)


I also using an LG stereo Bluetooth, HBS700 and HBS730. Personally I prefer HBS730 sound better, clearer, more details and 3D depth can be perceive.

My friend that like bass thinks that HBS700 is better for him.

posted on 18 May 2014, 12:47

5. maxmppower (Posts: 48; Member since: 16 Aug 2013)


"Like"

posted on 18 May 2014, 13:06 7

6. Atlas (Posts: 158; Member since: 15 Apr 2012)


No, no. In the first picture the price tag should be $29, because that is how much they are actually worth.

posted on 18 May 2014, 13:12 2

8. ArtSim98 (Posts: 3296; Member since: 21 Dec 2012)


You mean $0,29

posted on 18 May 2014, 13:13 1

9. androtaku (Posts: 199; Member since: 12 Dec 2013)


mmm...recommend me a headset that cost $29 but sounds like $299 beat headphone,where can i buy it?

best if you can forward a review site say exactly that

posted on 18 May 2014, 14:19 2

19. 0xFFFF (Posts: 3715; Member since: 16 Apr 2014)


You can buy pretty much anything and there is a very good chance it will cost less than Beats and work better than Beats.

Time Magazine ranks the headphones as the second to worst out of 18 brands that they reviewed in a recent article:

http://time.com/74886/best-headphones/

"Beats began to sell its sleek, bass-heavy headphones in 2008 as an alternative to the lightweight earbuds that Apple included free with its iPod players. And even at prices of up to $450 apiece, they quickly became fashion statements. The company’s headphones have fat profit margins. Headphone designers estimate the cost of making a fancy headset is as low as $14."

http://dealbook.nytimes.com/2014/05/08/apple-said-to-be-in-talks-to-buy-beats-for-3-2-billion/?_php=true&_type=blogs&_php=true&_type=blogs&_r=1&

posted on 18 May 2014, 16:50

32. androtaku (Posts: 199; Member since: 12 Dec 2013)


it rank low in $299 range headphone doesn't make it as bad as $29 craps,maybe on par with $100 bucks stuff

$14 bucks cost price? i let you have $20 ($6 bucks for your hard earn margin), try make me a headphone that has quality of that $450 dr.dre crap with the money would'cha? i'll buy a few more from you

posted on 18 May 2014, 14:26 1

22. vincelongman (Posts: 1689; Member since: 10 Feb 2013)


The Beats headphones just regular headphones with their frequency response adjusted for more bass

Just go into your setting and boast your bass

Some good headphones according to audiophiles from head-fi:
http://www.head-fi.org/products/jvc-has400b-carbon-nanotube-on-ear-headband-headphones-black
http://www.head-fi.org/a/headphone-buying-guide

posted on 18 May 2014, 15:07

26. bigdawg23 (Posts: 391; Member since: 25 May 2011)


Paying $299 for Beats is already over priced. I travel for work and decided to try them over my personal choice of Bose. I already IMEI2 but wanted noise canceling, Beats noise canceling and sound is well below Bose. I now have both QC15 and QC20 for my iPhone 5 and Note 3.

I will assume Apple bought them for streaming rights and using upgraded ear buds in iPhones and iPods.

posted on 18 May 2014, 16:08

29. ocilfa (Posts: 334; Member since: 03 Aug 2012)


Koss Porta Pro's, your welcome.

posted on 18 May 2014, 13:12 4

7. Sauce (unregistered)


Funny how when humor makes fun of Android, almost EVERYONE gets butt hurt and cries to momma and the PA authors..But when it's an Apple article, almost every is pro-article.

LOL and you android/WP herds call it iPhone Arena. LOLOLOL

Just making an observation :)

posted on 18 May 2014, 13:16 3

10. darkkjedii (Posts: 12580; Member since: 05 Feb 2011)


Correct observation, and we both know the usual suspects. No names, or PA will issue warnings. +1

posted on 18 May 2014, 16:27 3

30. ojdidit84 (Posts: 414; Member since: 16 Jul 2011)


From an objective perspective, we all know that some of the writers here at PA don't exactly do as much research as they should when it comes to ANY of the platforms on some of these articles that are written. This article definitely rings true to the nature of both companies here (although probably not to the extreme price jump shown after Apple acquisition).

Truth -
Beats are overpriced for the quality of headphones that they are compared to what they claim to be.

Apple marks the price of their products and add-ons well above what their competitors do.

i.e. Going from a 512GB SSD to 1TB SSD on a MBP is $500. Comparably, the same storage capacity jump on a Windows machine is only a ~$200 difference for an SSD.

That's always been the way the Apple has (over)priced their products and people have always made fun of their pricing scheme and the people who've paid the ridiculous overcharge for something that should only come at a fraction of the price.

Now of course on any article about the "insert platform here," there will always be the uber-fanboys that cry foul because something was misrepresented in an article or blown out of proportion or just plain wrong. Just as you guys came in crying fowl on something that's been known as a pretty common practice for Beats and Apple - overpricing.

Dark, you were pretty objective at one point. Now you're teetering back on the edge of fanboyism. I can has the Darkkjedii back that was posting last year?

posted on 18 May 2014, 17:18 1

33. androtaku (Posts: 199; Member since: 12 Dec 2013)


misconceptual of overprice is going from stupid to absurbly moronic.

technically in capitalist country,market force won't let anything "overprice",because people has the choice to buy another "underprice" stuff.

Louis Vuitton bag cost 500 times more than china rip-off, they serve exactly the same function,did anybody calling LV overpriced?butthurt poor chaps who can't afford them as gift to their gf probably will complaint the loudest,but for those who can actually afford them,they probably doing the earning rather than singing here

posted on 18 May 2014, 17:33 3

34. PBXtech (Posts: 983; Member since: 21 Oct 2013)


Luxury items will always skew capitalist principles because the items fall into the want category and not the need category. People will pay for the Vuitton bag prices because it's a want more than a need. People with disposable cash flows will often purchase want items more likely than need items. It also explains why the iPhone only dominates in the US and Japan. In countries where disposable cash flows are not as common, the iPhone sales are poor. Apple knows this and prices their products in the luxury side of things. Their consumer base believes they are buying the best money can purchase so they don't care, and some use their purchases as status symbols like the Vuitton bag.

This is not old news.

posted on 18 May 2014, 19:55

38. androtaku (Posts: 199; Member since: 12 Dec 2013)


i think u meant "this is not new news"

how people derive their value is highly subjective,you make it sounds like apple consumer base are all wrong in their value perception.galaxy phone and iphone has the same huge profit margin (but galaxy phone generally worth nothing in very short period of time),if you really into value u should buy nokia $20 bucks feature phones.

posted on 18 May 2014, 20:42

40. PBXtech (Posts: 983; Member since: 21 Oct 2013)


Both the iPhone and the Galaxy phones are overpriced. As for the resale value, that is a risky reason to purchase a cell phone. Consumer choice could change tomorrow and the resale value some people count on could vaporize instantly.

There's also more value than just $20 feature phones. You sound offended by that. Get over it.

posted on 18 May 2014, 20:53

41. androtaku (Posts: 199; Member since: 12 Dec 2013)


oh...onto the "overprice" issue again
read post 33,and just buy anything u feel is "underprice",good luck with it

posted on 18 May 2014, 21:25

42. PBXtech (Posts: 983; Member since: 21 Oct 2013)


And you think they aren't?

posted on 18 May 2014, 21:59

43. androtaku (Posts: 199; Member since: 12 Dec 2013)


suggest me an "underpriced" alternative to the "overpriced" S5 or iphone 5s

and...i wonder why people say they are overpriced?because some fella do a tear down of the phone component and say it cost the manufacturer just pennies to built? can u buy all the components and built an iphone 5s out of few pennies yourself?

posted on 19 May 2014, 17:54

50. PBXtech (Posts: 983; Member since: 21 Oct 2013)


Cyanogen's new phone, Moto X, Nexus 5, many of the Nokia phones. It's really not that difficult, you just have to put your bias aside and look with open eyes.

posted on 20 May 2014, 15:51

55. androtaku (Posts: 199; Member since: 12 Dec 2013)


why they are not overprice?based on what you come to that conclusion?you personal opinion? they cost pennies to built as well just maybe not to the extend of other flagship phone.
you look to be more bias there,my comment is that every product has a place in the market, not just the few that you personally "think" is not overprice

posted on 19 May 2014, 01:24

46. Cicero (Posts: 491; Member since: 22 Jan 2014)


Right! Show your social status (or fake social status).

posted on 18 May 2014, 19:14 1

36. ojdidit84 (Posts: 414; Member since: 16 Jul 2011)


There's nothing butthurt or poor about choosing not to pay for ridiculous overages on something when I can buy the base product and buy the upgrades for a fraction of the price (like I've always done with my MacBooks). Whether the rich or people that just HAVE to have something because it represents a status symbol chooses to throw their money away on something because it's "premium" only because of it's premium markup when you can get the EXACT same or better materials and parts used in a much cheaper package is what's absurdly moronic. It also doesn't change the fact that the ridiculous price markups have always been how Apple has priced products & upgrades nor the fact that people don't care enough to research and find that they get the same or better materials/parts in cheaper packages because it carries the Apple logo and represents a status symbol. There's nothing more "absurbly" moronic than blindly purchasing because you think it's going to show that you have money.

And now here we have Beats, which are a vastly inferior product compared to it's competitors like Bose, Skull Candy, Harmon Kardonn, Sennheiser and they have the nerve to charge more than some of those. Now we have Apple purchasing and I can almost guarantee a price jump.

posted on 18 May 2014, 19:46

37. androtaku (Posts: 199; Member since: 12 Dec 2013)


is not that you are forced to buy,why sounds like there are something wrong with the price jump?

in U.S especially,the only thing u can't escape is tax,not iphone or beat headphone

posted on 18 May 2014, 23:15

45. ojdidit84 (Posts: 414; Member since: 16 Jul 2011)


I personally wouldn't buy a pair of Beats. They're all hype along with the company that makes them (Monster). The problem with the price hike is that it's completely unfounded and is only there because of the name that's used as a symbol of status and fashion statement. The average consumer that plays into all that bull probably doesn't care that they're paying 2-3x the price of someone with say, a pair of Sennheiser headphones that cover a full range of sound because they've got that fashion statement/status symbol they wanted.

I used to work for an electronics store (which shall not be named) and when I saw the cost of some of the products like Monster and other big name brands and playing around with different products comparing them to others, I realized that most of these things live on their name alone selling to people that don't know anything more than the name and that for the same price they're paying, they can have a MUCH better experience. Hell even for paying less sometimes they can have a much better experience as in the case of Beats.

I never said I was forced to buy anything, just that the price differences were idiotic. Especially when there are people that know they're only paying for the name because they need that status. It's not about being rich or poor for me. It's about making smart purchases and ridiculous markups on something that you could pay much less for and get the same or better makes no sense to me. Let's not get started on iPhone price jumps for 16, 32, 64GB models either... That is pretty damn ridiculous too. I understand that they're a business and need to make money but way to stick it to your blind customers with that profit margin.

posted on 19 May 2014, 07:14

48. SuperMaoriBro (Posts: 348; Member since: 23 Jun 2012)


Does anyone read your comments? They are so long. You should probably get a life

posted on 19 May 2014, 11:25

49. ojdidit84 (Posts: 414; Member since: 16 Jul 2011)


I have a life. A great one at that, thank you. One that allows me to be able to spell Mario correctly!

posted on 20 May 2014, 00:22

53. g2a5b0e (Posts: 2698; Member since: 08 Jun 2012)


Not very smart, are we?

http://en.wikipedia.org/wiki/M%C4%81ori_people

posted on 20 May 2014, 08:42

54. ojdidit84 (Posts: 414; Member since: 16 Jul 2011)


Yes, I'm very aware of the Maori people. One of my best friends whose family is from New Zealand is a Maori. Now, whether that's what he meant or not is debatable.

posted on 18 May 2014, 20:00

39. darkkjedii (Posts: 12580; Member since: 05 Feb 2011)


See post 4

posted on 18 May 2014, 23:01

44. ojdidit84 (Posts: 414; Member since: 16 Jul 2011)


Guess I missed that one... ;P

posted on 19 May 2014, 19:10

51. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


I wonder who they are....?

posted on 18 May 2014, 13:25 6

12. networkdood (Posts: 6326; Member since: 31 Mar 2010)


Wow, speaking of butt hurt - you sound like you need a break from this tech site....

posted on 18 May 2014, 13:43 1

14. Sauce (unregistered)


I think you are observing yourself lol.

I am the one always observing and laughing at posts, and contributing my own positive opinions about articles when not having a good laugh at the users on here.

posted on 18 May 2014, 13:56 6

15. hassoups (Posts: 383; Member since: 06 Jun 2013)


Positive? Are you always this positive? If so that's pretty sad..

posted on 18 May 2014, 14:52 7

25. SuperMaoriBro (Posts: 348; Member since: 23 Jun 2012)


You should probably visit your local hardware store so you can build a bridge to get over yourself.

posted on 18 May 2014, 16:40 3

31. ojdidit84 (Posts: 414; Member since: 16 Jul 2011)


Yeah, there's definitely nothing "positive" or "contributing" about ANY of the posts that you make. Your comments tend to be nothing but trollish.

Reading the comments on PA used to be one of the best parts of this site to get into a good discussion about the topic. Now, it's like reading a class discussion in a remedial course at a school for troubled children under the age of 10 trying to see who can come up with the best "yo mama" joke or best "my dad(platform) can beat up your dad(iOS/Android/lolWP/lolBB/Snapdragon/A-chip/exyn​os) contest. It's posters like you that made scrolling down to the comments section made my eyes bleed and IQ drop every time I read the comments.

posted on 18 May 2014, 14:23 4

20. 0xFFFF (Posts: 3715; Member since: 16 Apr 2014)


We should keep in mind that darkkjedii and his wife, Sauce, and a few other iFans have been camping now outside the Apple store for a while, waiting for the new iPhone 6 release.

While demonstrating your iFaith in this way can be spiritually redeeming for an iFan, it is hard on the body. Lots of backhurt, butthurt, and odorhurt. So let's keep this in mind and take it easy on the iCampers until their big moment, the yearly iRapture.

posted on 18 May 2014, 13:40 1

13. .AppleJack (Posts: 21; Member since: 19 Feb 2013)


Make sense to me....LOL

posted on 18 May 2014, 14:15 1

16. TechDork (Posts: 244; Member since: 10 May 2010)


SkullCandy all the way.

posted on 18 May 2014, 14:18 2

18. Nathan_ingx (Posts: 3024; Member since: 07 Mar 2012)


SkullCandy is Beats in a cheaper version.

posted on 18 May 2014, 14:25 2

21. 0xFFFF (Posts: 3715; Member since: 16 Apr 2014)


SkullCandy is actually rated on spot above Beats in the Time magazine rankings I posted above. In order of worst to best:

18. Plantronics (57)
17. Beats by Dre (58)
16. Skullcandy (62)

posted on 18 May 2014, 15:49 4

28. DigitalJedi_X (banned) (Posts: 202; Member since: 27 Apr 2014)


This is so true. And you iFans know it.

No reason to get upset. It's common knowledge that Apple overcharges because iFans will always try to make some type of excuse for the overcharge instead of calling it like it is.

posted on 19 May 2014, 04:02 1

47. SIGPRO (Posts: 507; Member since: 03 Oct 2012)


Funny Beats is not that good, the sound quality is not great. But people still buy it because they are hipster!

posted on 19 May 2014, 19:22

52. 0xFFFF (Posts: 3715; Member since: 16 Apr 2014)


And wannabe gangster buy Beats too.

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