Huawei outs a "making of" video about Pegasus, the horse it created out of 3, 500 smartphones
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Pegasus, the horse with wings has long been a symbol of speed and freedom, and that's precisely why Huawei has chosen it for the symbol of its new phones with the homebrew K3V2 quad-core chipset.
To visualize the "world's fastest smartphone" tagline that it slapped on the Huawei Ascend D quad/D quad XL, the company made a Pegasus statue out of 3, 500 smartphones, which made the horses body look like covered with shiny new mirrors.
A creative publicity stunt, which took 720 man-hours to create, and is an impressive view that towers Palau Sant Jordi in Barcelona. Watch what it took to create a horse out of 3, 500 smartphones and wonder where will the units go afterwards.
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9 Comments
2. Chronos posted on 26 Feb 2012, 11:02 7 0
How...interesting. Huawei should keep that as the company's new logo
7. metoyou posted on 26 Feb 2012, 12:47 1 0
Totally agree, their first attempt and so far looking fantastic
3. HTCFreak posted on 26 Feb 2012, 11:05 2 0
Yeah, 3500 phones... about $600 per phone, $2,100,000 for this ... thing. Yeah, i totally understand it :s
5. Snap123 posted on 26 Feb 2012, 11:35 3 0
it might be just like dummy phones you see at the store. i would think they be smart enough to use those instead of real phones that work
4. Stuticus posted on 26 Feb 2012, 11:10 0 0
I hope they just used the cases and not the guts.
6. AhmadAlsayegh posted on 26 Feb 2012, 11:42 0 0
wow...!
Huawei are stepping up in the marketing game
9. speckledapple posted on 26 Feb 2012, 20:08 0 0
I just hope they realize that symbols will not get the job done. They will have to deliver on more than just specs to get it done. Futher, how their phones are made are also important as cheap labor is not always best.
