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BlackBerry 10: Poll shows that Americans like what they see so far

Posted: , by Alan F.

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BlackBerry 10: Poll shows that Americans like what they see so far
With RIM about to introduce BlackBerry 10 on Wednesday, along with the BlackBerry Z10 and BlackBerry X10, a new poll shows that while many Americans are impressed with what has leaked out about the new phones, only 1% plan on purchasing a new BlackBerry 10 phone immediately. YouGov spoke with 1,127 people who were read a list of the known features on the new BlackBerry handsets. Half found at least one new feature compelling and one in eight said that they would consider buying a BlackBerry 10 smartphone. But when it came down to buying a BlackBerry 10 phone right away, only 1 in 100 said that they have "firm plans" to purchase a new BlackBerry 10 handset immediately.

RIM is expected to introduce two handsets, including the BlackBerry Z10, on Wednesday

RIM is expected to introduce two handsets, including the BlackBerry Z10, on Wednesday

Joseph Farrell, executive vice president of operations at Bite-Interactive, the company that commissioned the poll, said that iOS and Android users have already invested time and money to learn the platform of their choice, which increases the challenge for RIM. Chief telecoms analyst at research firm Ovum, Jan Dawson, sees a brief surge in BlackBerry sales as current 'Berry owners upgrade to the new models. After that pop, the analyst sees sales flickering out. Dawson says about BlackBerry, "its glory days are past, and it is only a matter of time before it reaches a natural end." The bottom line, according to the analyst, is that the new phones will appeal to BlackBerry's current user base, which totals 80 million subscribers. But for others, the analyst says that there is nothing in the new platform that suggests that it will have the apps or ecosystem that smartphone users expect. The importance of having the apps that buyers want is repeated by Bite's Farrell who says that, "A lot of eyes will be on the new BlackBerry World from day one, as its success is pivotal to that of the BB10 devices as viable mainstream consumer handsets."

"RIM continues to face the twin demons of consumer-driven buying power and a chronic inability to appeal to mature market consumers. There is nothing in what we've seen so far of BB10 that suggests it will conquer the second of these demons, and the first is utterly out of RIM's control...There is little in the new platform that suggests it will have the compelling apps, content stores or the broader ecosystem that consumers have come to expect in a competitive smartphone platform,"-Jim Dawson, analyst, Ovum

source: eWeek

21 Comments
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posted on 29 Jan 2013, 11:43 2

1. Commentator (Posts: 2436; Member since: 16 Aug 2011)


Title notwithstanding, this article paints a pretty bleak picture for BB10 based on what these analysts have to say.

posted on 29 Jan 2013, 15:02 3

12. metalpoet (unregistered)


the reason why so few people are wanting to buy a bb immediatly is because they are in 2 yr contracts from GS3 iPhone 5 sales lol

posted on 29 Jan 2013, 18:19 1

15. Bernoulli (Posts: 1451; Member since: 01 Sep 2012)


Not with t-mobile, you can upgrade anytime lol

posted on 29 Jan 2013, 11:52 1

2. eli_waeterling (Posts: 22; Member since: 07 Jun 2009)


Im excited to see what the new blackberries look and feel like. Its their last chance to impress me

posted on 29 Jan 2013, 12:07 1

7. donfem (Posts: 552; Member since: 30 Mar 2011)


There will always be opportunities, remember. If this goes well and people are impressed, the devices for the future will be targeted towards impressing even more poeple.

posted on 29 Jan 2013, 22:46

19. Nadr1212 (Posts: 741; Member since: 22 Sep 2012)


I don't think anybody cares if it's their last chance to impress u or not,
Just sayin'

posted on 29 Jan 2013, 11:59 5

3. Nikolas.Oliver (banned) (Posts: 1574; Member since: 01 Jul 2012)


Still far from android, rim you're still has a long long way to go

posted on 29 Jan 2013, 12:04 4

6. donfem (Posts: 552; Member since: 30 Mar 2011)


The journey of a thousand miles, "starts with the first step".

posted on 29 Jan 2013, 12:09 3

8. Commentator (Posts: 2436; Member since: 16 Aug 2011)


In the time it's taken RIM to take that first step, Android has run a marathon, and then flown to the moon and back.

I'm sorry, I usually don't find myself saying things so... fanboyish... but really RIM hasn't done anything for over a year, a year which saw Android pioneer 720p AND 1080p screens, quad-core processors, phablets, and take over 70% of the world smartphone market. RIM will be considered wildly successful if it can even compete with Apple as far as market-share.

posted on 29 Jan 2013, 19:34 1

17. jroc74 (Posts: 4974; Member since: 30 Dec 2010)


While I agree for the most part...the Playbook was a big first step with a new OS version.

The Playbook itself might didnt sell much....but it got RIM started with moving forward. I'm surprised the latest BB on phones before 10 didnt take off more. That even looked nice. I think its the hardware....ppl are moving away from physical keyboards. The design of their new all touch screen phone should win back former and new customers.

And win back customers and new ones that like physical keyboards too.

posted on 29 Jan 2013, 23:58

20. MC1123 (Posts: 1243; Member since: 12 Nov 2012)


i really think you dont really need 1080p screen on a small device, on a 7",8"9"10" tablets yes you'll eed that!! but on a small screen (even though 5" and 6" are huge already, but still characterize as phones) you dont need that, you wont see the difference between smartphones with just qHD, HD or full HD on day to day basis!

some users actually prefer the screen of 808 pureview(nHD) than whats on a s2(superAMOLED)! colors are acturate on 808 pureview...

and you dont really need quadcore on phones especially that octacore that samsung is prepping! coz you dont really see the difference in day to day basis! it runs apps almost at the same time!

but yeah, im sure in some point they need to adopt this since android manufacturers are making huge move with their devices! but actually BB10 can adopt this easily, its QNX versatility is the reason behind this! and RIM can just implement this...

and you know it doesnt mean that it is their flagship if they announce it first, coz as far as i know 2013 is still far away from ending! and also there was this leak the RIM is prepping a quad core BB device later this year! so its not a complete loss! it might be a tough year, but RIM is adopting this!

and besides those things you mentions are just hardwares, a little tweak on BB10, the RIM can have those as well!

and besides its just just BB10 that is in the same position, also the WP coz of MSFT's restrictions!

posted on 29 Jan 2013, 11:59 3

4. donfem (Posts: 552; Member since: 30 Mar 2011)


Analysts will always paint a bleak picture of anything as they want to be seen as "experts" who know what they are talking about. However, most of the time, these so-called experts are wrong. Devices are targeted towards poeple who want specific features matching their needs.Positioning also helps. A barrage of commercials coupled very good features and quality will always help the sale.RIM will start a slow march towards recovery if the device is good. Period. I don't care about armchair analysts.

posted on 30 Jan 2013, 00:00

21. MC1123 (Posts: 1243; Member since: 12 Nov 2012)


agree plus they only select the person who'll answer the question, its not the whole nation, you'll never kno that that person might be a bias or theyselect people with huge biases on these type of platform!

posted on 29 Jan 2013, 12:03 4

5. InspectorGadget80 (Posts: 6588; Member since: 26 Mar 2011)


I don't like listening to these stupid analyst there always wrong

posted on 29 Jan 2013, 13:23 1

9. Lboogey6 (Posts: 266; Member since: 31 Jan 2012)


um i'm a huge android fan but im still excited to see what the new bb10 has to offer innovation drives others to do more and work harder plus im very sure it a heck of a lot different that previous bb7 and older i think after some time people will be pretty happy given the showing tomorrow goes over smoothly but i will say this will bring old users and new but the old might not be as happy because they will try and reminice on the past just as old sidekick users did and that was an epic fail so i tell all my customers to just be patient and see if its something theyll like because its revamped.

posted on 29 Jan 2013, 13:44

10. msa1988 (Posts: 417; Member since: 30 Mar 2010)


GOOD GOD SENTENCE STRUCTURE!!

posted on 29 Jan 2013, 15:09

13. Commentator (Posts: 2436; Member since: 16 Aug 2011)


Good God, capital letters!

posted on 29 Jan 2013, 14:39 1

11. bigbmc26 (Posts: 41; Member since: 10 May 2012)


Why do these analysts negate that 1) there are infact people on other platforms that will come back to BlackBerry when BB10 is launched. Sure the die hard tech geeks won't, but the general comsumer? 2) They just want something the works, whether it is iOS, BB10, or Jelly Bean. BB10 will definitely put RIM is competition with all platforms. They've clearly worked to get the apps that people "seem" to want on the other platforms.

I know we as geeks get caught up in the Hate iOS, Hate Android, Hate BlackBerry debates, but those millions of devices sold are to the general public for the most part, not us. These are the same analysts that predicted Apple's stock would be over $1000 last year. We all know how that worked out... ;-)

posted on 29 Jan 2013, 18:18

14. Bernoulli (Posts: 1451; Member since: 01 Sep 2012)


That's not bad! It means at least 3 million customers ensured, counting me and my family of 5 lines :) lol and aren't these numbers higher than what nokia sold in numbers of lumia phones world wide last year? Good stuff for RIM!

posted on 29 Jan 2013, 19:32

16. jroc74 (Posts: 4974; Member since: 30 Dec 2010)


Thats ok....they are taking a wait n see approach. Thats expected with other good choices out there.

I agree with the poll....cuz I like what I see so far.

posted on 29 Jan 2013, 20:15 1

18. MC1123 (Posts: 1243; Member since: 12 Nov 2012)


its because BB might have a hard time in the US market, so they need to market BB10 devices on the places that they are still on top!

coz if a lot of buzz will happen to BB10 outside US, they;ll be push to buy or try one!

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