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Apple becomes the biggest smartphone maker, over 45% of its revenue comes from the iPhone

Posted: , by Victor H.

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Apple becomes the biggest smartphone maker, over 45% of its revenue comes from the iPhone
That might have sounded inevitable – but it happened quicker than many expected: Nokia has given away the number one spot to Apple, which is now the biggest smartphone maker in the world as the iPhone sold 20.3 million in the second quarter of the year, surpassing Nokia's 16.7 million smart Symbian handsets. The Finns have dominated the industry since 1996 when they kickstarted the smartphone market with their Communicators, but they've been quickly losing share recently. 

Chart courtesy of Asymco.com

Chart courtesy of Asymco.com

But with the change of rankings comes a question: is Apple capable of holding the leading position for a long time? Nokia has freed a huge chunk of the smartphone market as its smartphone sales have decreased by the staggering 7.6 million units in the last quarter alone, giving way to other companies, which have quickly moved to fill the spot. Samsung for once hasn't yet released its quarterly earnings, but with 13.6 million smartphones sold in the previous quarter and a very successful Samsung Galaxy S II, the Koreans might come close to challenging Apple.

No other company can approach Cupertino when it comes to revenue, though – the iPhone accounts for some 46.5% of Apple's total earnings, having brought Apple $13.3 billion in this quarter alone. Does that grant it safety in the long run, though? Not necessarily as the actual fight might not be between products like the iPhone and the Galaxy S II, but between Google and Apple, and Google's platform has plenty of products to back it up. But for the time being, Cupertino can enjoy being number one in the world, at least until Samsung releases its quarterly results on July 29th.

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posted on 22 Jul 2011, 11:11 4

10. GALAXY-S (Posts: 701; Member since: 07 Jun 2011)

Couldnt be more correct.. abundance of isheep

posted on 22 Jul 2011, 11:23 7

11. gallitoking (Posts: 4718; Member since: 17 May 2011)

and you two ladies are here.. so not just isheeps.. apparently

posted on 22 Jul 2011, 12:27 6

16. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

Or maybe it's just a better phone...

posted on 22 Jul 2011, 13:22 4

17. 530gemini (Posts: 2198; Member since: 09 Sep 2010)

@kinny. Yup, and you're one of them :)

posted on 22 Jul 2011, 09:58 2

2. Jay (unregistered)

That's one rotten apple.

posted on 22 Jul 2011, 10:05 9

4. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

This was expected. The Nokia kingdom is dying. The battle will now be between the Houses of Aychtesy, Samsun, and Moto, and the Apel Empire.

Let the final war for humanity's fate BEGIN.

posted on 22 Jul 2011, 10:16 1

7. wassup (Posts: 565; Member since: 23 Jun 2011)

lool that was funny :)

posted on 22 Jul 2011, 10:50 7

8. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

If you think that's good, imagine this: I'm planning and developing a written Internet serial, a story about an empire taking over unprepared worlds, and the citizens of those worlds forming a rebel alliance and fighting back, all based on the smartphone wars. Death Star not included.

posted on 22 Jul 2011, 11:55 3

13. hepresearch (unregistered)

Shoot... now I'm gonna have to think up some more material for "The Book of Elopocalypse" just to keep up my relative literary prowess... lol

posted on 22 Jul 2011, 13:52

22. iPoop (Posts: 58; Member since: 21 Jul 2011)

will this serial contain any sheep???

posted on 22 Jul 2011, 11:01 1

9. ilia1986 (unregistered)

3 Houses battle for Arrakis er.. for the mobile industry.

The noble Google.

The insidious Microsoft

And the evil Apple.

Only one house will prevail.

posted on 22 Jul 2011, 11:26 4

12. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

Dammit! How did you know I was going to make Microsoft a bureaucracy with questionable motives, allied with the Android Alliance out of convenience?

posted on 22 Jul 2011, 10:12 4

5. snowgator (Posts: 3583; Member since: 19 Jan 2011)

Samsung will indeed challenge Apple. But, as we look at that, will Samsung be able to challenge Apple with the release of the next iPhone?

What if Nokia loyalists try Mango flavored handsets, find they like the flavor, and come screaming back in droves to the handset maker they prefer anyway?

What if HTC beats the last two legal actions hanging over their heads, we find out this quarter actually belonged to the Sensation/EVO 3D, and the Holiday outsells the iPhone on AT&T when it comes out later this year?

What if feature Phones make a comeback?

I love predictions. I can make them all day. Thing is, the Big Guns (Samsung, Apple) and those knocking on the door (HTC, Nokia if you count name recognition) all are in some type of position of strength. Yes, it is pretty much a sure thing Apple will be challenged by Samsung and only Samsung this year. But, quality has a way of competing. In worldwide sales, I do not think it is a sure thing in any direction.

posted on 22 Jul 2011, 10:15 2

6. gallitoking (Posts: 4718; Member since: 17 May 2011)

I guess the predictions of Apple going away,... wil not happen after all...Nokia..... well I still want the N8 and thank you for the memories...

posted on 22 Jul 2011, 12:13

14. chocolatebear76 (Posts: 122; Member since: 03 Mar 2011)

Atleast let them have a taste of being number one,it might get them to start trying to inovate and compete rather than sueing,lol

posted on 22 Jul 2011, 12:26 4

15. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

Yes because they got to number one not by selling phones, but by suing.

posted on 22 Jul 2011, 13:26 2

18. 530gemini (Posts: 2198; Member since: 09 Sep 2010)

I'm sure fandroids are in their denial state again. No matter how facts are presented, they always seem to have a different interpretation, lol.

Btw, that 30% growth on android tablets refers to SHIPMENTS to retailers, not actual users who bought an android tablet.

posted on 22 Jul 2011, 18:13

39. dionddc (Posts: 129; Member since: 19 Jul 2011)


Your second point is not even relevant. It shows how sore you still are from that article.

Whether it's shipment growth or not, it still shows that Android is about to overtake iOS in the tablet world. That's all that matters to Google and the Android ecosystem. It's Windows vs. Mac all over again - that's what you don't get. The only difference is Microsoft isn't making their OS app-centric and is struggling to compete with their whole tile-centric layout.

posted on 22 Jul 2011, 20:42

43. iosmaster (Posts: 115; Member since: 06 Jul 2011)

If u make some research ull see gemini its rght

posted on 23 Jul 2011, 13:02

71. remixfa (Posts: 14255; Member since: 19 Dec 2008)

as does ipad shipments, gemini. :)

posted on 22 Jul 2011, 13:42 2

20. Random Reader (unregistered)

To be honest with you guys I dont know why anyone calls anyone else a fan boy or a isheep these are phones you choose the phone you want to use every model has its good and bads and these are viewed differently by each person apple is a strong company and has proven itself to be a great maker of phones so talking down on one of the worlds most popular phone makers does what to improve your day?

posted on 22 Jul 2011, 13:46

21. dorkus (unregistered)

I just bought an android tablet (asus) for my dad.

I have had an ipad 2 for months and like it a lot. I just wish it was more integrated and not so app centric.

But @$300 vs the $500 I paid for the ipad I think the asus is the better buy.

Like computers, Android stuff needs to be cheaper than it's Apple counterpart to compete. That's why I use a droid phone and not an iphone. Although now I don't want an iphone. I'm so used to swype and slide out keyboards I can't stand typing stuff in on friends iphones.

posted on 22 Jul 2011, 14:09 2

24. 530gemini (Posts: 2198; Member since: 09 Sep 2010)

Don't forget to mention your uncle Larry. Oh, and how about your cousin Bart? Didn't you get him an android device as well? And how can you forget your mom who used to have an iphone, and when you showed her your android device, she fell in love with it :)

posted on 22 Jul 2011, 16:29

34. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

And they might've. Why is it so hard for you to believe that informed customers can like Android products better than iProducts?

posted on 22 Jul 2011, 17:04

35. 530gemini (Posts: 2198; Member since: 09 Sep 2010)

@sniggly. "might've"? And we're supposed to take those "might'ves" as the valid truth? Can I also give my might haves about my relatives phones, and use that to prove a point? Like my cousin Arnold who has a doctorate degree in Physics who said that he prefers the iphone over any android phone. And also my neighbor who is a scientist who had an android phone and regretted getting it and he switched to the iphone. Want more? Lol.

posted on 22 Jul 2011, 19:30

40. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

I doubt, with your issues in reading comprehension, social skills and basic logic that anyone can stand you long enough to talk to you about something like phones.

And if so, Frances Collins is a Catholic and Pascal came up with his wager. Both brilliant men who made great accomplishments. Doesn't mean they were right about their choices.

posted on 22 Jul 2011, 19:56 1

42. iHateCrapple (Posts: 734; Member since: 12 Feb 2010)

You don't have to take anything as "the valid truth". Why the f**k do you care so much anyway? This is a discussion board and this random user (not even a regular/registered user) posted his personal experience with both sides of the battle front, and you just attack him because you don't like what he says. And please explain the "point" dorkus was trying to make...? Doesn't look like there is one to me, just someones personal experience. But your flaming troll @ss had to swoop in and try to save crapples face anyway. Good Job!! Your officially the biggest TOOL on PA!!! :)

posted on 22 Jul 2011, 13:56 4

23. applepie (unregistered)

Apple is an innovative company that knows how to make life easier for idiots out there that don't know too much about smart phones. Simplicity is the key to success. They market their products well and will continue to provide reliable products. People out there just hate because they have other preference that fit their needs better. There are always going to be non-apple fans that prefer other products. The different Os are built out there to fit our needs differently. It is your choice to make the decision on which os fits your needs the most!

posted on 22 Jul 2011, 14:11 2

25. 530gemini (Posts: 2198; Member since: 09 Sep 2010)

Another bitter and fandroid :)

Now, now. Take a deep breath. Relax. You'll be fine, you'll be fine. Things are going to be ok. Yes, Apple rules, but you'll pull through this, I know you can ;)

posted on 22 Jul 2011, 20:43

44. networkdood (Posts: 6330; Member since: 31 Mar 2010)

530gemini, after reading a hundred of your posts it would appear that you are the one that is bitter and a wee bit too attached to APPLE products....

posted on 22 Jul 2011, 14:34 3

29. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

Why do people have to be idiots if they want the phone to be simple? If you prefer an automatic car over manual transmission does that make you and idiot?

posted on 23 Jul 2011, 07:33 1

60. ilia1986 (unregistered)

You see taco, here's the thing. Simplicisty is nice, as long as it doesn't come at the price of efficiency and capability.

I could buy a TV that only has one channel, which is presumably a combination of the best tv programs there are, and some people might be satisfied with that.

Other people - who actually want to have CONTROL over what their TV shows - will prefer to have many different channels with different programs.

Now let's compare this to Apple and the iPhone.

With the iPhone, you get very limited customization options. You can change your wallpaper, your ringtone, and add photos to your contacts.

Thats it.

Now since different people have different tastes - this configuration - notably - a device which allows you to do just that - might satisfy a small portion of the population. Only a small portion - since different people have different needs.

Now let's look upon what's happening. Zillions of iPhones are being sold to zillions if customers. This can lead us to one of two things:

1. Either there is a huge amount of people who only have one specific taste and need - namely a device which in terms of customization allows you to only do what the iPhone does. This doesn't make any sense, and actually does not sit well with the law in economics which states that different people have different needs and desires.


2. The majority of iPhone users are ISHEEP who are affected by iPhone marketing to such a degree that they let Apple take it's place in their mind instead of logic and rationality.

It's either one or the other. And it ain't the first, because as I said - and as it is said in economics - different people have different tastes.

posted on 23 Jul 2011, 10:01

63. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

Most adults don't care about "customization" they care about functionality. Can I read my email? Can I do online banking? Can I browse the web? Can I use skype. The iPhone let's you do all of that in a much more user friendly and stable way than android.

The only sheep is you because you're blinded by your fanboyism and actually believe live wall paper is a feature. The fact that you even list that as an advantage shows how limited android is.

posted on 23 Jul 2011, 10:33

68. ilia1986 (unregistered)

Mind telling me how Apps > Widgets + Apps?

Because you can do all these things on Android as well - in exactly the same way. Via Apps.

Difference is - it's not the only way. There are also widgets for a lot of that as well.

Oh and regarding browsing the web, iSheep taco - Android can browse the whole web. Flash included. iPhone can't do that.

posted on 23 Jul 2011, 13:59

72. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

A widget is an app that runs in the background. It wasn't invented by google and isn't inovvative to put it on a phone. I can watch video on my iPhone on most sites on the web now and if I can't I have an app that will allow me to do it. I can do all that and make it through two days with 1 battery charge. Android can't even make it through one.

posted on 22 Jul 2011, 14:15

26. Random Reader (unregistered)

Did you post that from your linux PC gemini?

posted on 22 Jul 2011, 14:29

28. 530gemini (Posts: 2198; Member since: 09 Sep 2010)

It's because you thought wrong :)

posted on 22 Jul 2011, 14:34 2

30. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

Because you're a fandriod troll and as usual you have no connection to reality.

posted on 22 Jul 2011, 15:54 1

32. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

So why does Apple have the most sold smartphones in the world then? Every reputable news site, blog, tech magazine, etc considers it a smartphone, but ipoop the troll doesn't. Well damn I guess the iPhone isn't a smartphone then if you say so. Let's just ignore all the facts.

What's the iPhone missing? Malware and trojan apps? I'll pass.

posted on 22 Jul 2011, 16:22 2

33. iPoop (Posts: 58; Member since: 21 Jul 2011)

nope, it's missing real multi tasking, flash support( even my 5 year old n95 had it)
and plus, Android has greater over-all market share than iOS.
notice i said to iOS, i'm not comparing phones to phones, i'm comparing OS to OS.

What's Android missing? iTunes only sync and a small 3.5 incher ? i'll pass

posted on 22 Jul 2011, 21:09

47. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

iOS has a bigger market share, it has multitasking and it's better than androids, syncing is a feature that makes it a smartphone. Small screen has nothing to do with functionality. Again you're disconnected from reality.

Hopefully you can read but here you can see how far iOS is ahead of android OS. Apple is at 2.24% of the world market share and android is at .66% as of May. That's a 3-1 lead. Get it together troll.

posted on 22 Jul 2011, 17:07

36. 530gemini (Posts: 2198; Member since: 09 Sep 2010)

@taco. Because as I have said over and over again, when fandroids run out of excuses and have obviously lost, they twist the truth and make up stories. That's what they do best. I guess it's to keep their sanity, lol.

posted on 22 Jul 2011, 19:31 1

41. wassup (Posts: 565; Member since: 23 Jun 2011)

you guys are really dumb, you know that?
and how is he twisting the truth?? he's saying that iOS has less market share than Android, which is true.
i Swear apple is like Lady Gaga, some people love her, but most agree that there are better artists out there.

posted on 22 Jul 2011, 21:10

48. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

Please read my link. iOS has a bigger market share. Please stop making stuff up.

posted on 22 Jul 2011, 22:55

52. dionddc (Posts: 129; Member since: 19 Jul 2011)


Your information is wrong according to official figures.

Android overtook iOS last year - ages ago.


Android now has double the market share iOS has.


18.2%+ for iOS? That's pathetic. Android was doing almost that last year.


Catch up Apple. Google is winning.

posted on 22 Jul 2011, 23:10

53. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

You don't get it android isn't a phone it's an OS. iOS has more market share 3-1 worldwide. You're posting links to smartphones which doesn't count all of android or iOS.

Click my link again and have a functional adult explain it to you. Then come back and apologize.

Force close

posted on 23 Jul 2011, 00:09

55. dionddc (Posts: 129; Member since: 19 Jul 2011)

You don't get it, it's not about phones - it's about ecosystems.

The Android ecosystem is winning. You were even talking about ecosystems yourself. Are you delusional? Perhaps you just make accidental contradictions? Or maybe you're retarded?

Google and its manufacturers don't care about individual sales - the point is this is how Windows took Mac down. It's about taking an idea, and evolving it. Apple can't evolve their products - that's the problem.

Android has more than 100% more market share than iOS. You're pulling facts out of your ass. Post your link to me again, I'll take a look, but I wouldn't be surprised if it said May 2009.

posted on 23 Jul 2011, 05:15

57. wassup (Posts: 565; Member since: 23 Jun 2011)

even iphonearena said that Android is overtaking iOS worldwide. if you don't believe me, check their link-http://www.phonearena.com/news/Symbian-surpassed-by-iOS-as-the-smartphone-platform-king-of-the-UK_id20569
read it carefully and you'll see :)
i'm not twisting facts, you are you blind little iFag

posted on 23 Jul 2011, 10:09

65. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Here's the link worldwide Apple's iOS has a 3-1 lead over android. That's all of iOS vs all of android. It's not just smartphones which is what you're talking about. This is from May.

And yes it is about ecosystem which Apple has through bigger market share, iTunes, better support for their products etc. Apple wins anyway you look at it.

posted on 23 Jul 2011, 10:26

67. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

Yes, Taco, when you include devices in markets that Android doesn't even COMPETE IN, like desktops, laptops, and FRICKIN MP3 PLAYERS, it adds up.

However, in the SMARTPHONE MARKET, iOS is getting whooped by Android. And in the tablet market, Android is coming up fast on iOS as well. And if there was a laptop-centric version of Android released, we'd see all sorts of butt whooping there.

So STOP. Being disingenuous.

posted on 22 Jul 2011, 18:00

37. InspectorGadget80 (unregistered)

It's called SMART marketing and design. Even though I hate to say it that APPLE is the top manufacture on phones and their profits is from Iphones other half is their Ipod Mp3 players. When the 5th Iphone launch their stock will soar. So that's good for APPLE in my opinion but SAMSUNG is the only company that can go up agaisnt the Iphone 5. GALAXY S II VS IPHONE 5 can't wait to see if Samsung pull that off.

posted on 22 Jul 2011, 18:10 1

38. dionddc (Posts: 129; Member since: 19 Jul 2011)

Too bad Apple copied Motorola and made phones.

It's also too bad that Samsung is going to overtake them soon, with 19+ million smartphones at least sold in Q2. And that's only estimated so far. It's bound to be much higher when Samsung announce their Q2 results.

With Apple struggling to get companies to support them with the construction of the iPhone 5, it's no wonder they couldn't release it in time. Then the Galaxy S II just dominated, making numbers the iPhone 5 should've made, but unfortunately, Samsung can holds its own - Apple needs others to survive.

Once again, Samsung is the tech giant.

posted on 22 Jul 2011, 21:12

49. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

Too body android is a big half baked copy of iOS. You're using estimates against actual results? Getting desperate? I guarantee you Apple sold more smartphones than samsung with a year old device.

posted on 22 Jul 2011, 21:29

50. dionddc (Posts: 129; Member since: 19 Jul 2011)

Samsung still beats Apple. You're just getting angry now, because you know Apple has a challenger.

If Apple was bigger than Samsung, they should've destroyed Samsung in court by now. I mean, they have kind of dominated HTC, haven't they?

Apple can't match the power of Samsung at all.

I guarantee you Samsung is already matching Apple's success with only the 2nd handset in the series.

The Galaxy S II has sold faster than the iPhone 3G. You wanna compare apples to apples, that's the comparison.

The iPhone series has been in the market longer than the Galaxy S series - it has had a lot more time to get its name out.

Estimates are not false either. It's easy to see that if Samsung is estimated to sell 19 million Android smartphones, the real statistics are bound to be very similar.

You're just denying that because you think Apple is the biggest technology company around.

Here's the news, taco50, Samsung is almost 4 times bigger than Apple. Apple means s**t all in Samsung's face.

posted on 22 Jul 2011, 23:12

54. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

So you're comparing the gs II to a phone that came out in 2008? It must be really behind the curve.

posted on 23 Jul 2011, 00:13

56. dionddc (Posts: 129; Member since: 19 Jul 2011)

Oh, sorry taco50, did you want to compare a smartphone brand that's been out for basically 4 years now, instead of a brand that's been out for basically 2?

My comparison is much fairer. This is a business discussion - not a technology discussion. Learn to be relevant and stop running for corners.

This is about which company is more powerful in sales, not which phone is the better phone.

Funny thing is, the Galaxy S was more powerful than the iPhone 4 anyway.

And the Galaxy S II is now the most powerful.

Where's Apple? Still playing catch up and preparing the next iPhone. They need to learn to keep to schedule - by the time the iPhone 5 is released, it'll have outdated hardware.

posted on 23 Jul 2011, 10:05

64. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

Really galaxy s sold more than iPhone? Care to post some proof to you disillusioned argument?

posted on 23 Jul 2011, 18:55

81. dionddc (Posts: 129; Member since: 19 Jul 2011)


Are you mentally insecure?

I never said anything about the Galaxy S selling more than the iPhone.

But as you wish - the first original iPhone sold 1 million in 74 days.

It only took 45 days in the US for Samsung to sell 1 million original Galaxy S devices.

I couldn't find an article for the latest figures on the original iPhone's sales figures. However, the following article shows the Galaxy S topping 14 million devices sold as of late May. The Galaxy S would've topped 15 million in total sales by now - matching the iPhone 3G even.


With these numbers, it's hard to deny that Samsung is a strong rival for Apple. I'm not sure about HTC's sales either, but given that they sold 11+ or so million smartphones in Q2 this year compared to Apple's 20+ and Samsung's estimated 19+, I would expect them to be selling only just over 50% of what Samsung and Apple sell. A pretty far third competitor, but still competing strongly nevertheless.

posted on 23 Jul 2011, 14:07 2

75. TOdoubleD (Posts: 114; Member since: 28 Mar 2011)

I think the point is, that Android is ahead of where Apple was with the iPhone, after being out for a couple years. In many ways Android has already passed iOS, as far as user experience is concerned.

The iPhone sells well because of great marketing and brand recognition. The majority of people will by the iPhone 5, not knowing or caring if it's improved over the iPhone 4. They just want it because it has a Apple logo on it, and it's new.

The argument over which is better is so senseless. I just don't get why you Apple fans can't accept there is a quality competitor, and it works better for some people, therefore they think it's better. And then the other way around, Droid fans just accept that there are people who prefer the iPhone, doesn't mean either is better, it's just what works better for that individual.

posted on 23 Jul 2011, 10:55 1

69. Sniggly (Posts: 7305; Member since: 05 Dec 2009)


That's Android Honeycomb.


And that's iOS on the iPad.




Various iterations of Android on phones...


And iOS.

So where is the half baked copy of iOS I'm supposed to see?

Is it because Android has icons...


Which have been on computers since at least Windows 95...


And on smartphones at least as early as 2003.

Or maybe it's because Android uses touchscreens...


Which have been in use ever since the first smartphone hit the market in 2000.

Now, can we please agree that you're full of s**t, Taco?

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