Amazon promises high-quality ads with top advertisers and competitive eCPM rates with messages that are relevant to your customers. Integration is easy and you can receive reports to make sure that your generating revenue at your optimal rate. Amazon displayed two different kinds of ads. One, called the "floating ad" comes up from the bottom of the screen. The other, entitled the "Simple Ad," uses a web banner.
If you are interested in Amazon's new Mobile Ads API, click on the sourcelink below.
source: Amazon, TheNextWeb via AndroidAuthority