RIM BlackBerry Bold 9780 Review

Following up after the impressive Bold 9700, which was released around this time last year, its successor in the RIM BlackBerry Bold 9780 surely has its work cut out for itself. Now that BlackBerry OS 6 is starting to become more prevalent amongst RIM's lineup, it'll be interesting to see how it all will play out on a handset that's regarded as the bread and butter style of RIM's portfolio. Instead of finding itself at the upper end of the pricing spectrum, the BlackBerry Bold 9780 for T-Mobile is priced aggressively at $129.99 with a 2-year contract.

The package contains:

  • BlackBerry Bold 9780
  • 2GB microSD card
  • Stereo Headset
  • microUSB Cable
  • Wall Charger
  • Start Guide
  • BlackBerry User Tools CD
  • Holster


If you're expecting something drastically different from last year's iteration, you'll be sorely disappointed to see the Bold 9780's design to be an exact replica. It's not to say that it's a bad thing, depending on how you look at it, but the Bold 9780 exudes all of the classic qualities we'd expect from RIM's Bold line of handsets – like its catching industrial design and solid construction. Fairly compact, its choice of materials also remains the same as it utilizes some tough feeling plastic, a metallic bezel, and that faux-pas leather back cover. In any event, we're still pleased with this design as it truly epitomizes what a tried and true BlackBerry should look like.

You can compare the RIM BlackBerry Bold 9780 with many other phones using our Size Visualization Tool.

There's nothing overly compelling about its same sized 2.44” TFT display which manages to retain a resolution of 480 x 360 pixels and support for 65k colors, but it nevertheless gets the job done with its expressive details and colors. Using it outdoors doesn't pose too much of a problem as it dishes up some great viewing angles that are complemented with its high luminance. Even though we would've loved to see RIM up the ante, its decent looking display is more than forgiving for now – but we don't expect it to stand well if it's used again next year.

When we think about portrait style keyboards, the first thing that instantly pops up in our minds are the ones offered by RIM. Again, the Bold 9780 employs the same identical keyboard from its predecessor and functions almost flawlessly with its distinguishable buttons and tactile responsiveness. Even though people with larger fingers will have to deal with the tiny sized buttons, it's still undeniably useable after an adjustment period.

Continuing the trend, the optical track-pad is placed squarely in the middle of the device as it feels slick and highlighted with a chrome outline. Surrounding it are the usual set of other physical buttons which are flush, but separated – these include the send, end, BlackBerry Menu, and back keys.

The left edge of the phone houses the left convenience key, microUSB port, and 3.5mm headset jack, while rugged feeling right convenience button and volume rocker are placed on the right side. Discretely built into the top edge of the handset are the mute and lock/unlock buttons.

Luckily, we now find a bumped up 5-megapixel auto-focus camera with LED flash in the rear – as opposed to the 3.2-megapixel one with the Bold 9700. Sliding off the rear cover will grant you access to the easy to access spring activated microSD card slot, 1,500 mAh battery, and the SIM card slot which is found by removing the battery.

RIM BlackBerry Bold 9780 360-degree View:



5. T-MoLoyalist unregistered

Actually the bold has a HVGA Resolution. I don't mind the loss of a touchscreen, we end up smudging it anyway. The QWERTY Keyboard is awesome, the browser is so much better, and the camera takes fantastic pictures. Future BlackBerries I hope there's a front facing Video Camera while, keeping it's current form. If it manages to do everything the competition can do while staying compact, it'll be a good day for RIM indeed.

4. Ebonyks

Posts: 20; Member since: Nov 10, 2009

Changing the resolution of the blackberry would require a pretty massive overhaul of the apps market. It's not going to happen in the current blackberry OS, maybe the playbook OS being ported over to phones will change that. Same thing with the touchscreen. The touchscreen blackberries have all been retrofitted to run blackberry OS, and they lack the features that make touchscreens so compelling in the first place, including heavy use of gestures. That's the ultimate problem with blackberries, they keep building on a dinosaur of an OS. They're reliable, and have the best hardware keyboards in the world (I still miss that part of my curve 8900), and still have the best battery life in the business. I just hope next year brings more change, because the torch wasn't enough to push RIM into the next generation. They're not trying with the 9780, but that's fine, they're filling a niche of business types who don't want to bother with learning a new OS and interface.

3. OverRatedChild unregistered

Blackberries are the best, SUPER reliable and have all the features I need from a phone. If I want to play games or some other crap, I get my self an iPod Touch. THREe things I want to see In the next Blackberry: >Better Resolution (Maybe VGA - 640x480, over the current WVGA - 480x360) >HD Recording >Touchscreen (Like a hybrid, eg: Sony Ericsson Aspen, Nokia X3 Touch and Type) Those Features, coupled with a good price = Best Phone..... ever.

2. Flacco unregistered

8.5? To a mediocre call quality? Really?

1. kentuckyloan

Posts: 7; Member since: Jun 28, 2010

Love it. Super Fast, Fantastic Battery, fits in pocket great, great looking screen. Email and messasging machine....Browser still needs work--also like uma for the tmobile blackberry
Bold 9780 T-Mobile
  • Display 2.4 inches
    360 x 480 pixels
  • Camera 5 MP (Single camera)
  • Hardware , 0.5GB RAM
  • Storage , microSDHC
  • Battery 1500 mAh
  • OS BlackBerry 6.0.x

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