Snapchat will encourage users to keep the "real friends" only with new "Friend check up" feature

Even back in May of 2012, in Snapchat's first blog post by CEO Evan Spiegel, it was hinted that the messaging app is planned to be somewhat of a Facebook alternative, meant to encourage users to focus on "communicating with the full range of human emotion" instead of just presenting what is "pretty or perfect".
In its continuous efforts to improve and be more appealing, recently Snapchat also launched a new option to add music to snaps, and in mid-2020 it was reported that the app's user base rose 17% year-over-year.