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Snapchat brings its AR Lenses to Viber on Android and iOS

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By Cosmin Vasile

Updated: Jun 30, 2021, 8:08 AM

Snapchat brings its AR Lenses to Viber on Android and iOS

Viber and Snap have teamed up to bring the latter's new AR Lenses to the messaging platform. The partnership will integrate AR Lenses in the Viber app, enable sharing to Snapchat, as well as bring customizable Bitmoji avatars to the messaging app.

The new feature will offer Viber users AR-enabled video messaging for the first time ever. In addition to bringing AR Lenses to its app, Viber also launched 30 new lenses, including animal masks and characters, an underwater lens, goofy cat interactions, and more.

The company plans to add between 50-70 additional lenses per month, amounting to at least 300 lenses by the end of 2021. Also, businesses will have the opportunity to create their own exclusive lenses on Viber. Speaking of businesses, Viber has already revealed that FC Barcelona, the World Wildlife Fund, and the World Health Organization will be among its first partners to offer new lenses on the messaging app.

The adoption of Snap's Camera Kit, Bitmoji, and Creative Kit will allow Viber to add new features to its messaging app, including instant AR (augmented reality), new filters, expressive masks, beautification features, and customized Bitmoji.

Viber also plans to offer sponsored and branded lenses to ensure a stable revenue stream. According to Viber, the new features are now available for iOS users in the following countries: Australia, Austria, Belgium, Canada, Denmark, England, Finland, France, Germany, Greenland, Iceland, Ireland, Israel, Italy, Japan, Liechtenstein, Luxembourg, Maldives, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the USA.

The AR Lenses are only available on the beta version of Viber for Android, but the company promised to make these new features available to all Android users by the end of August. The same goes for Viber users in countries other than those mentioned above.

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Cosmin, a tech journalist with a career spanning over a decade, brought a wealth of experience to PhoneArena. His expertise lies in brands like Samsung and Nokia, and he has a keen interest in innovative technologies. After a brief stint in PR, Cosmin returned to tech journalism in 2016, committed to delivering clear and objective news. When he's not writing or appearing as a guest on TV and radio shows, Cosmin enjoys playing RPGs, watching Netflix, and nurturing his passion for history and travel.