OnePlus teams up with McLaren for a limited edition 6T

OnePlus teams up with McLaren for a limited edition 6T
Teaming up with supercar makers on limited edition smartphones has become a bit of a trend in the tech world lately. Taking a page from Huawei's Porsche Design book, OnePlus has struck a deal with McLaren to work on a "mysterious" project.

Neither company went into detail as to what to expect from the partnership, but OnePlus hinted that "the two brands will unveil the first stage of the collaboration on December 11, 2018 at the 'Salute to Speed' launch event, held at the McLaren Technology Centre in the UK."

Seeing as how the slogan for the project is "Salute to Speed" and OnePlus' new teaser page has the words "mclaren-6t" in the URL, there's little doubt left that this will be a limited edition of the OnePlus 6T. 


As TechRadar notes, OnePlus isn't the first company, nor is it going to be the last to strike a brand deal with a supercar or a luxury car maker. BlackBerry and Huawei have done similar deals with Porsche, while Oppo has its own partnership with Lamborghini.

Most of these limited edition phones sport additional features — mainly in the form of beefed-up specs and pre-installed themes designed to match the style of the car brand — and also tend to bear the auto maker's logo on their back. OnePlus' partnership with McLaren is said to be a long-term ordeal, so there could be similar limited editions for future OnePlus phones as well.

FEATURED VIDEO

5 Comments

1. perry1234

Posts: 643; Member since: Aug 14, 2012

I am genuinely curious and interested, I have always thought, what do phone manufacturers achieve from such partnerships ? Except from having special goodies in the box, do they also have some additional features ? Like connecting to the car's infotainment system as soon as you enter the car ? Perhaps show the fuel left and the fuel efficiency/distance to empty/general health of the car via a special app? If they don't , is it really worth paying much more extra just for the accessories ? I wonder about the answer to these questions.

2. ZerosAndOnes

Posts: 84; Member since: Oct 12, 2018

No additional features. Its all about the branding and marketing. Tons of hardcore McLaren fans that will buy anything with a mclaren logo on it. Especially if 6T has some kind of F1 flare on it.

3. Bobbii

Posts: 43; Member since: Jan 18, 2017

And most McLaren fans can not afford a real McLaren. But they can afford a smartphone.

4. perry1234

Posts: 643; Member since: Aug 14, 2012

Man that is sad...

5. perry1234

Posts: 643; Member since: Aug 14, 2012

Wonder if there is any result to it, tangible result, I mean.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.