Netflix has been testing a revamped version of its TV app since last year and it looks like the trial run was a success. Yep, the streaming giant is finally giving the green light to its fresh look.
The company officially confirmed that the new TV experience is on its way and Apple TV users will be the first to get it. Starting in the coming weeks, members worldwide will get to try out the updated TV homepage, which packs several exciting changes.
The new Netflix TV experience is still the one you know and love — just better.
– Eunice Kim, Chief Product Officer at Netflix, May 2025
This is more than just a cosmetic update. Netflix is revamping how content is presented to help users find their next binge-worthy watch faster and with fewer clicks. For starters, the new layout puts key info front and center – things like “#1 in TV Shows” or “Emmy Award Winner” will now be more visible to help you decide what to watch without digging through menus.
The Search and My List shortcuts are no longer buried on the side. Netflix is moving them to the top of the screen so you can get to them without the hassle. Also, expect real-time recommendations that adapt to your current mood and preferences – not just what you watched last week.
Overall, the homepage now has a more modern, polished feel, with a cleaner layout.
Video credit – Netflix
Actually, the mobile app is also getting a revamp, just not right away. Netflix is testing a new search experience powered by generative AI, starting with iOS. It is a small opt-in beta for now and it lets users search with casual phrases like “I want something funny and upbeat.”
AI will soon help you find what to watch. | Image credit – Netflix
I’m curious how this will play out because, honestly, I’ve always enjoyed the old-school way of stumbling upon a gem while browsing. There is something satisfying about the unexpected discovery and I’m not sure AI will capture that same charm. But we will see.
Short clips from shows are coming soon, too. | Image credit – Netflix
And there is another test rolling out soon: a TikTok-style vertical feed filled with short clips from shows and movies. You will be able to scroll, tap to watch instantly, save to My List or share with friends. It is all about making discovery feel quick and effortless.
Tsveta, a passionate technology enthusiast and accomplished playwright, combines her love for mobile technologies and writing to explore and reveal the transformative power of tech. From being an early follower of PhoneArena to relying exclusively on her smartphone for photography, she embraces the immense capabilities of compact devices in our daily lives. With a Journalism degree and an explorative spirit, Tsveta not only provides expert insights into the world of gadgets and smartphones but also shares a unique perspective shaped by her diverse interests in travel, culture, and visual storytelling.
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Actually, the mobile app is also getting a revamp, just not right away. Netflix is testing a new search experience powered by generative AI, starting with iOS. It is a small opt-in beta for now and it lets users search with casual phrases like “I want something funny and upbeat.”
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