Move оver, Hollywood: OpenAI's new AI model, Sora, creates minute-long videos from prompts

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Move оver, Hollywood: OpenAI's new AI model, Sora, creates minute-long videos from prompts
Artificial intelligence is all the rage these days. The big tech giants are in a race to be the top dogs in the AI revolution. Google just dropped its latest and greatest AI model, the Gemini Ultra 1.0, and rolled out a new Google One AI Premium. Now, its main rival, Microsoft-backed OpenAI, is ready to fire back.

OpenAI is introducing a new video-generation model called Sora. According to the company's blog post (via Reuters), Sora "can create realistic and imaginative scenes from text instructions." This new text-to-video model allows users to create photorealistic videos up to a minute long, all based on written prompts.

According to OpenAI, Sora is capable of creating:


The model can even produce a video from a single still image, and it is capable of filling in missing frames in an existing video or extending its duration. OpenAI acknowledges that the model "may struggle with accurately simulating the physics of a complex scene," but the showcased results are quite impressive. You can check out the shared videos to see for yourself.


The software is now accessible for red teaming, assisting in pinpointing weaknesses in the AI system. Additionally, it is open to visual artists, designers, and filmmakers who want to provide feedback on the model.

Earlier this month, OpenAI revealed plans to add watermarks to its text-to-image tool DALL-E 3. However, it mentioned that these watermarks can easily be removed. Similar to its other AI products, OpenAI will have to address the potential repercussions of fake AI-generated photorealistic videos being mistaken for genuine content.

The company claims that it is developing tools to identify misleading content, including a detection classifier capable of recognizing videos generated by Sora.

Not too long ago, the social media giant Meta boosted its image generation model Emu by adding two AI-based features. These features can edit and create videos from text prompts, too. It looks like the future of AI-generated Reels and short videos is getting closer than we expected.
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