iPhone XS & XS Max sales momentum to drop significantly in late 2018 due to prices

iPhone XS & XS Max sales momentum to drop significantly in late 2018 due to prices
Apple iPhone XS

It has already been reported previously that sales of the iPhone XS are rather lackluster in comparison to the larger iPhone XS Max, which is performing extremely well. But as the year comes to an end, the sales momentum of these two flagship devices is expected to drop significantly, according to supply chain sources. 

Due to the high pricing of Apple’s latest offerings, the sources are expecting sales of the iPhone XS, and especially the iPhone XS Max, to decline in the final months of 2018. The major indicator of this is the initial wave of sales which has so far not been as intense as previous-generation ones. Reportedly, this is because of the lack of upgrades seen with the iPhone XS and the extremely high pricing of the larger variant

Ultimately, this drop in interest could force Apple to reduce its orders for the smartphones significantly. Fortunately for the company, though, a number of analysts expect the cheaper iPhone XR to pick up the slack when it goes on sale in exactly one month’s time. Interestingly, however, supply sources are rather more reluctant about the upcoming offering due to powerful Android alternatives in the same price range.

Overall, even if Apple’s sales of the iPhone XS and XS Max do drop drastically towards the end of the year, the Silicon Valley-based brand is expected to ship between 75 and 80 million iPhones. And with the average selling price set to be higher than ever, the quarter ending December 2018 could prove to be a record-breaker when it comes to revenue.

source: DigiTimes
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