iPhone XS & XS Max sales momentum to drop significantly in late 2018 due to prices

iPhone XS & XS Max sales momentum to drop significantly in late 2018 due to prices
Apple iPhone XS

It has already been reported previously that sales of the iPhone XS are rather lackluster in comparison to the larger iPhone XS Max, which is performing extremely well. But as the year comes to an end, the sales momentum of these two flagship devices is expected to drop significantly, according to supply chain sources. 

Due to the high pricing of Apple’s latest offerings, the sources are expecting sales of the iPhone XS, and especially the iPhone XS Max, to decline in the final months of 2018. The major indicator of this is the initial wave of sales which has so far not been as intense as previous-generation ones. Reportedly, this is because of the lack of upgrades seen with the iPhone XS and the extremely high pricing of the larger variant

Ultimately, this drop in interest could force Apple to reduce its orders for the smartphones significantly. Fortunately for the company, though, a number of analysts expect the cheaper iPhone XR to pick up the slack when it goes on sale in exactly one month’s time. Interestingly, however, supply sources are rather more reluctant about the upcoming offering due to powerful Android alternatives in the same price range.

Overall, even if Apple’s sales of the iPhone XS and XS Max do drop drastically towards the end of the year, the Silicon Valley-based brand is expected to ship between 75 and 80 million iPhones. And with the average selling price set to be higher than ever, the quarter ending December 2018 could prove to be a record-breaker when it comes to revenue.

source: DigiTimes

Related phones

iPhone XS
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 64 GB
  • Battery 2659 mAh(20h talk time)
iPhone XS Max
  • Display 6.5" 1242 x 2688 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 64 GB
  • Battery 3179 mAh(25h talk time)

FEATURED VIDEO

29 Comments

1. STRANG3R

Posts: 234; Member since: Sep 24, 2015

Who have voted for trump will buying the iPhone xs / max. Maximum sales in America only.

3. jellmoo

Posts: 2623; Member since: Oct 31, 2011

I think the cross section of Trump supporters and people that can afford an iPhone is pretty damn low...

12. STRANG3R

Posts: 234; Member since: Sep 24, 2015

Those Brainless rich people. Who can make anyone a president so buying overpriced shiit is not big thing.

17. Atechguy0

Posts: 918; Member since: Aug 03, 2018

If you walk into an Apple store right now. Hardly anyone is purchasing an iPhone XS or XS Max. Even on the launch day, there was no lineups. The starting prices for a 64 GB iPhone XS is $1380 Canadian dollars, and for the 64 GB XS Max is $1520 CAD. If you want the 512 GB XS Max then you paying $2000 CAD. The 64 GB iPhone XR which is literally the cheaper device, and has yet to be released starts at $1029 CAD. None of these iPhones are worth their asking prices. Plus you have to add another $120 CAD on top to get the fast charger and cable. The prices Apple charges are a joke. Even the US prices are a joke.

28. kanagadeepan

Posts: 1270; Member since: Jan 24, 2012

US iPhone buyers mostly buy them on contract (or jump or whatever) and not on full price. So affordability is not a question, imho.

16. Phullofphil

Posts: 1822; Member since: Feb 10, 2009

Oh yeah that’s logical.........are you seriously connecting those two.

2. NateDiaz

Posts: 1089; Member since: Mar 03, 2018

Happens every year yet iPhones are the best sellers.

4. Papa_Ji

Posts: 857; Member since: Jun 27, 2016

Worse value for money product.

9. biagnosis

Posts: 106; Member since: Nov 19, 2012

Best in Profit, but not Best Sellers. Best sellers are still Samsung and Huawei globally. Get your facts straight.

11. midan

Posts: 3003; Member since: Oct 09, 2017

you are talking about company, he is clearly talking about one phone. Yes best in profit and best sellers too.

15. deleon629

Posts: 469; Member since: Oct 04, 2014

I myself am a proud android user, yet each year I wave the white flag to debates about sales between Android & Apple. Their is no longer a reason to debate their success; their products are as enelastic as bottled water, it seems.

18. Phullofphil

Posts: 1822; Member since: Feb 10, 2009

The article is meaningless propaganda. Not necessarily the phone arena one but the source. These arrivals come out every year as click baiting. The first iPhone sales are going to go down after lunch date. All these articles do is lower Apple stock if people start believing them just to have the real quarterly report come out and have Apple selling more phones than ever or at least make more money and have a stock go up even more. I hate to tell you guys this but their phones are sold out right now and are not available at any stores in my area for sure including the Apple Store and all the carrier stores. Just like last year. Except this year they don’t even have a shortage of parts. They haven’t even came out cheaper iPhone yet. One last thing is who cares. Buy the phone you want and stop whining. Forget the fact that people are so biased towards one phone company is ridiculous they’re all pretty darn good phones out there let’s start talking about the technology in the article and stop just spewing off bull crap every time there’s an article that you don’t like

20. Fred3

Posts: 561; Member since: Jan 16, 2018

6. midan

Posts: 3003; Member since: Oct 09, 2017

Funny this article when in reality it ends like this "Overall, even if Apple’s sales of the iPhone XS and XS Max do drop drastically towards the end of the year, the Silicon Valley-based brand is expected to ship between 75 and 80 million iPhones. And with the average selling price set to be higher than ever, the quarter ending December 2018 could prove to be a record-breaker when it comes to revenue."

8. biagnosis

Posts: 106; Member since: Nov 19, 2012

hmmmm

10. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

Even the Xs is luckluster, still its sales is beyond the sum of note 9 and s9. Maxs is awesome and gorgeous. Love the bigger display.

13. RoyalMike unregistered

You haven't even bought one of those, why are you interested in their sales? Enjoy your xiomi or oppo lol

14. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

Even they’re calling the Xs as luckluster in sales, still its sales is beyond the sum of note 9 and s9. Max is awesome and gorgeous. Love the bigger display.

19. Fred3

Posts: 561; Member since: Jan 16, 2018

The IPhone's sales are not higher that Samsung's this year even in 1st quarter or even 2nd quarter. You need to recheck your facts or wherever you found this false information from..

21. Jrod99

Posts: 759; Member since: Jan 15, 2016

Love my Max. But I’m good for 3 years with phone tech. May get a iPad Pro though.

24. T12RYK

Posts: 849; Member since: Jun 10, 2011

Get an iPhone XS MAX! Its the best phone EVER!!

22. Rigmaster

Posts: 234; Member since: Jan 22, 2018

Can't say it enough. Sales drop is because the upgraders are people coming from iP6-iP7 series.

25. T12RYK

Posts: 849; Member since: Jun 10, 2011

Still going to outsell every Samsung Phone! #AppleIsTheBest

27. Fred3

Posts: 561; Member since: Jan 16, 2018

False

32. T12RYK

Posts: 849; Member since: Jun 10, 2011

Nope, its been proven time and time again. No one wants to buy Flopsung Phones!

30. bucknassty

Posts: 1353; Member since: Mar 24, 2017

..... but you're only comparing one samsung model at a time... not the total in a quarter... i see your logic... oh so great logic

26. Wazupmrg

Posts: 188; Member since: Apr 10, 2017

Just get a better phone like the Note 9 that's $200 less for the 512 GB variant. Plus you could do expand the memory

29. gamehead unregistered

Google. Hopefully demands keeps decreasing so we get decent prices.

31. darkkjedii

Posts: 31307; Member since: Feb 05, 2011

Apple needs a major software shock in iOS 13, to go with the new hardware. It’s really time to revamp iOS, and cater to the power users too. Great phone, beautiful, and the best hardware and eco system out there, but damn Apple, it needs to take more and better advantage of the huge canvas. No split screen, no picture in picture, no pencil support, no free placed widgets. I love my Max, but the Galaxy Note 9 is still the best phone on the market. I’ll sum it up like this: I have to put my Max down to use my Note, more than I have to put my Note down to use my Max...fix this Apple. Software makes it a true phablet, instead of a super sized iPhone XS. 9.3 on the Darkk meter, better multitasking and Pencil support makes it a 9.9. Also, why in the hell does Apple’s biggest, newest iPhone not work with Apple’s own native stylus?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.