iPhone 6 selling six times better than 6 Plus, but Plus is more engaging

iPhone 6 selling six times better than 6 Plus, but Plus is more engaging
Apple's Q4 results have been announced, and the numbers are looking great. They are even more impressive when you consider that those results only include about two weeks of sales for the new iPhone 6 and 6 Plus. New devices always cause a spike in sales for Apple, and these iPhones seem to be continuing the trend. And, new data is showing that users far prefer the iPhone 6 compared to the 6 Plus.

The data comes from Localytics, which tracks 28,000 apps on various mobile platforms and the web, and 40 million iPhones for this study. Through that information, the firm has found that the iPhone 6 makes up about 6% of the iPhone ecosystem, while the iPhone 6 Plus only has 1% of the device market share. The iPhone 5s and 5c are still the kings of the iPhone world at 27% and 25% respectively. An odd point of interest is that the "other" category makes up 14% of the iPhone world, and that category is made of all iPhones from iPhone 4 and earlier. That seems like quite a lot of old iOS devices still in the wild. Of course, 6% market share for the iPhone 6 is actually quite good, because at the same time last year, the iPhone 5s had only managed to take 3% of the iPhone market. 

Localytics also tracked how long users were in the apps they launched on each device, and found that although the iPhone 6 is the more popular device, the iPhone 6 Plus is seeing slightly more user engagement, both in terms of apps launched and average time spent in each app. The differences may not seem that big on the chart, but it figures out to be 13% more time in apps on the 6 Plus, which is a notable amount. Though, an amount that should be expected, because traditional assumptions are that larger devices have longer engagement. 


Related phones

iPhone 6
  • Display 4.7" 750 x 1334 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A8, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 1810 mAh(14h 3G talk time)
iPhone 6 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A8, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 2915 mAh(24h 3G talk time)

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32 Comments

1. dorfoz

Posts: 156; Member since: Oct 18, 2011

not enough supply?

21. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Can we get some other news besides Iphone and Android all day, jeez, yes they just released new products but still how about more BB, WP, even Sailfish etc. Be diverse.

28. iushnt

Posts: 3103; Member since: Feb 06, 2013

It depends on popularity.

2. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

6 is selling at 6x the 6+ because that is the difference in production volume between the two models.

23. Awalker

Posts: 1977; Member since: Aug 15, 2013

I think it accounts for only a small portion of the difference.

3. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Got the 6 Plus because I knew most people would flock to the 6 and because of the bigger battery, larger screen and OIS.

4. ThePython

Posts: 902; Member since: May 08, 2013

The 6 is selling six times better than the 6+? I could so make a joke about the number.

5. PapaSmurf

Posts: 10457; Member since: May 14, 2012

The stage is all yours.

15. ThePython

Posts: 902; Member since: May 08, 2013

For the record, I wasn't going to bring up the bend issue... iPhone 6 sold >6 times more than [...] But okay then.

20. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Bust out the crosses...

7. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Not surprised, the 6+ is surrounded by #bendgate. So, it will make people change their minds to go for the 6 instead of 6+.

9. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Please go on and explain to the world how every single 6 Plus was affected by bendgate. I'll wait.

10. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Since when did I say "every single 6 Plus was affected by bendgate"? Oh cool, you don't know how to read. I'll leave a smiley face for you. ..... :)

12. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Re-read my comment again kiddo. Maybe this time you'll understand how overblown the whole thing was.

29. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Pretty sure most if not all the iPhone 6+ phones were affected by it. It was a design flaw not a materials or sourcing issue that was restricted to one supplier or component. All the iPhone 6+ phones were made with the same design and therefore, had the same flaw. The fact that they hand kids running into stores bending them means anyone can do it, and over time a front pocket will leave its mark.

6. jasaero

Posts: 46; Member since: Oct 20, 2014

I find these stories headlined with 6 selling WAY better than 6+ a bit disingenuous. Why do you news outlets do this? It's already been reported and you can plainly tell if you try to go and buy a 6+ that Apple vastly miss calculated the demand for the 6+ and underbuilt it. My guess is that once demand is more properly being met on the + side that it will make up at least 15-25%, but this being Apple a good share of people that wanted a Plus have probably already given up and went with the one they can get.

8. darkkjedii

Posts: 31034; Member since: Feb 05, 2011

Bring the noise 6+. The big dawg.

14. nctx77

Posts: 2540; Member since: Sep 03, 2013

These tech sites need to understand what supply and demand is. The 6 plus was way underestimated by Apple, so the supply isn't there yet. In China, the preorders were an even split. It will more than likely even out to a 60/40 split at the end of the day.

24. willard12 unregistered

Is the 6+ on back-order versus a 6 that is available?

25. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Yes, almost universally the 64Gb and 128Gb 6+ editions are on backorder. Some stores have the 16Gb version 6+ in stock, but it changes almost hourly. At least that has been what I have seen on the S.F. peninsula.

22. dorfoz

Posts: 156; Member since: Oct 18, 2011

I guess, also engaging as in I barely use my tablets anymore :(

26. Anonn

Posts: 230; Member since: Jun 04, 2014

The numbers are just before #bendgate

27. TRUVILLE

Posts: 146; Member since: Sep 11, 2014

These numbers show that when a new iPhone is released most people buy the old one because its free and cheap. I've asked people I've work with why they bought the iPhone. All replied its free. None got the new iphone6.

30. ZayZay

Posts: 571; Member since: Feb 26, 2011

Could it be because reps are telling people the iPhone 6 usually ships in 1 to 3 weeks and 6+ ships in... well who knows when and people don't want to wait??? Maybe 1 year stores could be blessed with a sufficient amount of phones to sell to their customers. A man can only dream.

31. ldpantoja

Posts: 31; Member since: Oct 21, 2014

That seems to be the reason. I'm on my fifth week of waiting on my iPhone 6 plus. I've been tempted a couple of times to just get an iPhone 6 which they usually have in stock. I have called several stores in my area and they all say that they don't expect to have them in store till mid November.

32. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Where in the hell are all these 5C's at? I've seen a grand total of 7 out in the wild. I've seen more 6+'s than that. A co-worker of mine was going to go for the 6+ but wasn't prepared to wait for the shipping date due to availability. I'm pretty sure the 6+:6 ratio would be a different story if the handset had more units produced.

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