iOS 9 to supposedly bring ad block to Safari

iOS 9 to supposedly bring ad block to Safari
Tim Cook has been quite vocal about his stance on how Apple's competitors tend to gather various client data in order to be able to target their users with better-tailored ads. And, with iOS 9, it seems that Cupertinians are about to take another shot at its opponents, taking it a bit further than words this time around.

Browsing through the iOS 9 beta, we can see a “Content blocker” sub-menu in the Safari settings page. The menu is currently empty, but its description clearly states its purpose.

By the looks of it, it appears that there will be more than one type of blocker to pick from in this submenu, which has us a bit stumped. Will this be an option open for 3rd party developers? We'd hardly believe so.

This new option is sure to step on Google's toes. Yes, Apple deals in ads, too, but it mostly does so with in-app advertisements. Google, on the other hand, sill definitely take a hit if most of Apple's customers set the Content Blocker to “on”.



1. gaming64 unregistered

Well it's about time iOS has one. I'm sick of pop-ups!

3. bucky

Posts: 3794; Member since: Sep 30, 2009

Me too. This would be a very welcome addition. Btw, does anyone else notice how easy it is to click on ads versus regular links? It seems like all you have to do is scroll over them and they open up an ad

8. tedkord

Posts: 17456; Member since: Jun 17, 2009

That's not surprising. Ads get priority. They're louder on my TV. When I first got Yahoo Screen, ads streamed perfectly while Community stuttered and froze every 20 seconds. You can't skip them on most streaming services.

9. bucky

Posts: 3794; Member since: Sep 30, 2009

I am fully welcoming any ad block. They are getting too obnoxious to the point where I just either close the app or close the webpage. Sometimes the commercials are so long on tv I forget what I was watching.

4. greyhulk

Posts: 184; Member since: Jun 30, 2010

Weblock for iOS blocks pretty much everything. You have to set up a proxy in your Wifi settings, but it's very easy. I never see any ads or Youtube commercials at all. Couldn't use my iPad without it.

5. bucky

Posts: 3794; Member since: Sep 30, 2009

Thanks for that. I'm going to give it a try.

2. mistercarter

Posts: 360; Member since: Sep 01, 2011

yes!!!! now this is some sick functionality and it's what i miss the most whenever i use a mobile phone

6. PapaSmurf

Posts: 10457; Member since: May 14, 2012

So more ads on PA? Lol about time.

7. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Huge blow to google. Huge blow to PA too.

10. Hatshipuh

Posts: 163; Member since: Aug 09, 2012

I use adblockers and I know they screw with many website operators, which is why I unblock sites I want to support and don't have obnoxious ads. But I didn't expect they get generally screwed by the manufacturer himself. Since iOS generates a lot, if not the majority, of webtraffic, I wonder how many smaller sites it will kill. If none, then good.

11. alrightihatepickingusernames

Posts: 474; Member since: Dec 29, 2013

I use adblock in a similar way, I'll tolerate ads so long as they don't interfere with my enjoyment of content. I reserve the right to disable ads if I deem them too obnoxious. I find it extremely difficult to believe that Apple will just outright enable adblock on all iPhones. I think there are far too many issues with it. For starters, this is an obvious shot at Google, and frankly it might be a bit too bold. I think Google could easily file a lawsuit in regards to this. Also keep in mind that along with Google's revenue, virtually every affiliated company paying for ads is gonna take a hit. Although it would please consumers, all things considered I think it's an INSANELY risky move for Apple to make.

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