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iOS 7 isn't impressing the enterprise market, may give an opportunity to Windows Phone

Posted: , by Michael H.

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iOS 7 isn't impressing the enterprise market, may give an opportunity to Windows Phone
Apple didn't just throw a coat of paint on iOS 7 and call it an update, it also added a number of features to the new system and many of them were aimed squarely at the enterprise market. Unfortunately, according to ABI Research, the new enterprise features are not really impressing anyone and while the disappointment may not cause Apple to lose users, it does leave the door open for others like Windows Phone.

Apple's new system includes additions for enterprise like per app VPN, better managed distribution, advanced VPP control, single sign-on options, and more. But, according to ABI Research senior analyst Jason McNicol:

There was a lot of excitement with the release of iOS 7, especially in the enterprise where Apple included features enterprises were longing for. Some of those features, however, were not terribly innovative when compared to the services offered by the EMM/MDM market, while other enhancements have relatively limited functionality. Despite the positive market buzz, iOS 7 enterprise features are unlikely to increase its enterprise presence. Plenty of market opportunity remains, especially for a company like Microsoft.

So, while Apple is expected to hold its current 18% market penetration in enterprise, it isn't expected to grow. This leaves an opportunity for a company like Microsoft that has a solid reputation in the enterprise world. ABI believes that Microsoft could see Windows Phone grow its market share in enterprise to 6% in the next 5 years. 

source: DigiTimes

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posted on 25 Nov 2013, 21:53 4

1. khaledmhawesh (Posts: 38; Member since: 14 Mar 2013)

With the growth of android and windows that I don't like apple will never see a happy ending

posted on 25 Nov 2013, 23:07

9. tuminatr (Posts: 859; Member since: 23 Feb 2009)

People don’t need to be a hater to like another product, I have an iphone 4s and a Note 3 there are many things the note does much better than my iPhone. Microsoft exchange on the iPhone is not great. Is Microsoft exchange better a windows phone, I bet it is.

posted on 25 Nov 2013, 22:01 17

2. jroc74 (Posts: 6019; Member since: 30 Dec 2010)

Microsoft, WP is about to become the new BB for business users.

And I seriously mean that in a good way.

posted on 25 Nov 2013, 22:06 15

4. mturby (unregistered)

if i had my own company, all my employees would have WP.

posted on 26 Nov 2013, 02:37 8

16. tech2 (Posts: 3487; Member since: 26 Oct 2012)

that's exactly why you don't have your own company.

posted on 25 Nov 2013, 22:05 6

3. bucky (Posts: 3112; Member since: 30 Sep 2009)

I'm waiting for windows to just mature a bit. There is definite potential.

posted on 26 Nov 2013, 00:58 3

13. woodshop20 (Posts: 459; Member since: 14 Sep 2013)

As long as they dedicate a lot of time and resources on WP, there is potential, yes. I think Microsoft should shift a lot of their focus from Windows 8 to Windows Phone. After all, there's hardly any competition against Windows 8, while there's a lot of competition against WP.

posted on 26 Nov 2013, 07:50

18. tasior (Posts: 265; Member since: 04 Nov 2012)

That sounds like a stupid idea. Shifting focus, from market that you're successfull, to a market that you cannot enter since the beginning of 21st century...

posted on 26 Nov 2013, 12:32

22. Dastrix (unregistered)

Oh c'mon dude. Best get over ignorance. iOS' worldwide market share of 14% is really close to WP's 4%. Lumia sales have skyrocketed, are are already up 200% while WP's market share is up 156% from last year. Comparatively speaking, iOS's market share has been stagnant and hasn't made any significant increase. It's literally flat. Analysts predict an even higher upward trend for 2014. That certainly translates to WP gaining market share at the expense of iOS.

posted on 25 Nov 2013, 22:06 8

5. rodneyej1 (Posts: 3576; Member since: 06 Jul 2013)

Windows Phone is probably the perfect balance between work, and play, especially as more popular apps like Innote, Papyrus, Vine, and Instagram become available.. I glad I stuck with WP from the beginning, and I haven't been let down yet by it.. That says a lot.

posted on 26 Nov 2013, 10:26

19. lalalaman (Posts: 637; Member since: 19 Aug 2013)

Which lumia do u have? I'm waiting for lumia 825...925 don't have 920 colours

posted on 26 Nov 2013, 10:28

20. Finalflash (Posts: 3492; Member since: 23 Jul 2013)

That does say a lot, and seeing as how microsoft has only had WP 8 for a year or so, give them time and they will find a way to screw you over (intentionally or unintentionally).

posted on 25 Nov 2013, 22:07 3

6. mturby (unregistered)

Tim, u need more than fancy icons to race against Android and Windows. Go! WP Go!

posted on 25 Nov 2013, 22:15 9

7. PapaSmurf (Posts: 10457; Member since: 14 May 2012)

Lol that's not surprising at all. iOS 7 was for the teenage crowd. I really want to see WP8 grow.

posted on 26 Nov 2013, 10:30

21. Finalflash (Posts: 3492; Member since: 23 Jul 2013)

It will grow, but hopefully in the right direction. MS has a way to messing over that which is good for no absolute reason whatsoever. Hopefully Ballmer leaving changes their "axe meet (own) foot" ways.

posted on 25 Nov 2013, 22:49 3

8. sarb009 (Posts: 315; Member since: 15 Jun 2011)

Will only impress kids

posted on 25 Nov 2013, 23:27

10. spectrums (Posts: 127; Member since: 14 Nov 2013)

This Is Joke, No Surprise For Me, But No Special Too.

posted on 26 Nov 2013, 00:17 2

12. rodneyej1 (Posts: 3576; Member since: 06 Jul 2013)

You think its a Joke now, and laugh if you want.. But, we'll see who's laughing later.. Remember that I said that❕

posted on 26 Nov 2013, 00:17

11. oNEWorld (Posts: 140; Member since: 01 Aug 2013)

sucks I can't use.emojis other than when I'm texting.ppl with my nexus

posted on 26 Nov 2013, 00:59 1

14. therealestmc (Posts: 457; Member since: 23 Jul 2012)

Windows 81 is really growing on me since I got my surface pro. It is really a difference experience from my PC.

posted on 26 Nov 2013, 01:38

15. androiphone20 (Posts: 1654; Member since: 10 Jul 2013)

This could just be speculation from an analyst cuz in reality this latest upgrade was just as focused on enterprise as it was on the consumers. It offers deeper integration with iOS services, Apple's iBeacon support (shopkick Macy's initiative), scanning to acquire Passbook passes. We can be negative all we want and buy our way into a 'happy ending' it's not happening

posted on 26 Nov 2013, 13:10

23. Dastrix (unregistered)

Well, if someone told you the sky is red, you could always speculate on that as well.

posted on 26 Nov 2013, 06:53 1

17. timezone (Posts: 87; Member since: 16 Jun 2013)

I liked the article until it said 6% in five years. Growth in the consumer market is by getting one person at a time or on occasion one family at a time to buy a phone. A slow process. Corporations buy thousands or hundreds of thousands at a time. It seems to me if the windows phone gains traction in business then marketshare should jump faster. I do believe the windows phone has what it takes to move into business successfully. They have already moved into a few fortune 500 companies.

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