iOS 7 isn't impressing the enterprise market, may give an opportunity to Windows Phone

iOS 7 isn't impressing the enterprise market, may give an opportunity to Windows Phone
Apple didn't just throw a coat of paint on iOS 7 and call it an update, it also added a number of features to the new system and many of them were aimed squarely at the enterprise market. Unfortunately, according to ABI Research, the new enterprise features are not really impressing anyone and while the disappointment may not cause Apple to lose users, it does leave the door open for others like Windows Phone.

Apple's new system includes additions for enterprise like per app VPN, better managed distribution, advanced VPP control, single sign-on options, and more. But, according to ABI Research senior analyst Jason McNicol:


So, while Apple is expected to hold its current 18% market penetration in enterprise, it isn't expected to grow. This leaves an opportunity for a company like Microsoft that has a solid reputation in the enterprise world. ABI believes that Microsoft could see Windows Phone grow its market share in enterprise to 6% in the next 5 years. 

source: DigiTimes

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23 Comments

1. khaledmhawesh

Posts: 38; Member since: Mar 14, 2013

With the growth of android and windows that I don't like apple will never see a happy ending

9. tuminatr

Posts: 1141; Member since: Feb 23, 2009

People don’t need to be a hater to like another product, I have an iphone 4s and a Note 3 there are many things the note does much better than my iPhone. Microsoft exchange on the iPhone is not great. Is Microsoft exchange better a windows phone, I bet it is.

2. jroc74

Posts: 6023; Member since: Dec 30, 2010

Microsoft, WP is about to become the new BB for business users. And I seriously mean that in a good way.

4. mturby unregistered

if i had my own company, all my employees would have WP.

16. tech2

Posts: 3487; Member since: Oct 26, 2012

that's exactly why you don't have your own company.

3. bucky

Posts: 3790; Member since: Sep 30, 2009

I'm waiting for windows to just mature a bit. There is definite potential.

13. woodshop20

Posts: 459; Member since: Sep 14, 2013

As long as they dedicate a lot of time and resources on WP, there is potential, yes. I think Microsoft should shift a lot of their focus from Windows 8 to Windows Phone. After all, there's hardly any competition against Windows 8, while there's a lot of competition against WP.

18. tasior

Posts: 265; Member since: Nov 04, 2012

That sounds like a stupid idea. Shifting focus, from market that you're successfull, to a market that you cannot enter since the beginning of 21st century...

22. Dastrix unregistered

Oh c'mon dude. Best get over ignorance. iOS' worldwide market share of 14% is really close to WP's 4%. Lumia sales have skyrocketed, are are already up 200% while WP's market share is up 156% from last year. Comparatively speaking, iOS's market share has been stagnant and hasn't made any significant increase. It's literally flat. Analysts predict an even higher upward trend for 2014. That certainly translates to WP gaining market share at the expense of iOS.

5. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Windows Phone is probably the perfect balance between work, and play, especially as more popular apps like Innote, Papyrus, Vine, and Instagram become available.. I glad I stuck with WP from the beginning, and I haven't been let down yet by it.. That says a lot.

19. lalalaman

Posts: 638; Member since: Aug 19, 2013

Which lumia do u have? I'm waiting for lumia 825...925 don't have 920 colours

20. Finalflash

Posts: 4063; Member since: Jul 23, 2013

That does say a lot, and seeing as how microsoft has only had WP 8 for a year or so, give them time and they will find a way to screw you over (intentionally or unintentionally).

6. mturby unregistered

Tim, u need more than fancy icons to race against Android and Windows. Go! WP Go!

7. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Lol that's not surprising at all. iOS 7 was for the teenage crowd. I really want to see WP8 grow.

21. Finalflash

Posts: 4063; Member since: Jul 23, 2013

It will grow, but hopefully in the right direction. MS has a way to messing over that which is good for no absolute reason whatsoever. Hopefully Ballmer leaving changes their "axe meet (own) foot" ways.

8. sarb009

Posts: 322; Member since: Jun 15, 2011

Will only impress kids

10. spectrums

Posts: 127; Member since: Nov 14, 2013

This Is Joke, No Surprise For Me, But No Special Too.

12. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

You think its a Joke now, and laugh if you want.. But, we'll see who's laughing later.. Remember that I said that❕

11. oNEWorld

Posts: 140; Member since: Aug 01, 2013

sucks I can't use.emojis other than when I'm texting.ppl with my nexus

14. therealestmc

Posts: 679; Member since: Jul 23, 2012

Windows 81 is really growing on me since I got my surface pro. It is really a difference experience from my PC.

15. androiphone20

Posts: 1654; Member since: Jul 10, 2013

This could just be speculation from an analyst cuz in reality this latest upgrade was just as focused on enterprise as it was on the consumers. It offers deeper integration with iOS services, Apple's iBeacon support (shopkick Macy's initiative), scanning to acquire Passbook passes. We can be negative all we want and buy our way into a 'happy ending' it's not happening

23. Dastrix unregistered

Well, if someone told you the sky is red, you could always speculate on that as well.

17. timezone

Posts: 87; Member since: Jun 16, 2013

I liked the article until it said 6% in five years. Growth in the consumer market is by getting one person at a time or on occasion one family at a time to buy a phone. A slow process. Corporations buy thousands or hundreds of thousands at a time. It seems to me if the windows phone gains traction in business then marketshare should jump faster. I do believe the windows phone has what it takes to move into business successfully. They have already moved into a few fortune 500 companies.

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