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iOS 5 to debut photo filters, question Instagram's raison d'être

Posted: , by Victor H.

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iOS 5 to debut photo filters, question Instagram's raison d'être

iOS 5 beta 5 rolled out to developers over the weekend with some relatively minor updates and bug fixes, but an interesting addition we heard about back at WWDC, went a bit under the radar – the inclusion of photo filters. Currently, you can apply filters to your photographs via applications like Instagram and Camera+, which are booming in popularity, but beta 5 revealed heaps of filters and effects getting quietly implemented in the platform. So when the final iOS 5 launches, you can expect to see Core Image filters built in the photo app.

The following list detailing the effects (where CI stands for Core Image) appeared on BGR's full list of updates in beta 5:

Several filters have been added since beta 1. The current list now includes the following filters: CIAdditionCompositing, CIAffineTransform, CICheckerboardGenerator, CIColorBlendMode, CIColorBurnBlendMode, CIColorControls, CIColorCube, CIColorDodgeBlendMode, CIColorInvert,CIColorMatrix, CIColorMonochrome, CIConstantColorGenerator, CICrop, CIDarkenBlendMode, CIDifferenceBlendMode, CIExclusionBlendMode, CIExposureAdjust, CIFalseColor, CIGammaAdjust,CIGaussianGradient, CIHardLightBlendMode, CIHighlightShadowAdjust, CIHueAdjust, CIHueBlendMode, CILightenBlendMode, CILinearGradient, CILuminosityBlendMode,CIMaximumCompositing, CIMinimumCompositing, CIMultiplyBlendMode, CIMultiplyCompositing, CIOverlayBlendMode, CIRadialGradient, CISaturationBlendMode, CIScreenBlendMode,CISepiaTone, CISoftLightBlendMode, CISourceAtopCompositing, CISourceInCompositing, CISourceOutCompositing, CISourceOverCompositing, CIStraightenFilter, CIStripesGenerator,CITemperatureAndTint, CIToneCurve, CIVibrance, CIVignette, and CIWhitePointAdjust.



It's not yet confirmed whether some of the filters would be applicable for videos as well, but image filtering seems a lock.

The existence of built-in filters brings some big questions regarding the future of apps like Instagram which has managed to grow to 150 million shared photos in just 9 months due to its catchy effects. If iOS 5 effects offer the versatility of Instagram's filters, we may well see a decline in that particular niche, as the services would mimic each other for a large part.

Either way, this will only contribute to the iPhone's popularity as a camera. Currently, the iPhone is the most popular camera on Flickr, and with an 8-megapixel camera sensor rumored for the next-gen version of the handset, it could only up the game in terms of quality.

source: BGRTechCrunch




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posted on 09 Aug 2011, 03:01 3

1. android_hitman (unregistered)

wow... they should patent that, nice invention indeed .. never seen before

posted on 09 Aug 2011, 04:33 2

4. PeterIfromsweden (Posts: 1230; Member since: 03 Aug 2011)

Haha, should patent it ?
Ive seen that before on other phones, nothing new !

posted on 09 Aug 2011, 06:04

5. district11 (Posts: 125; Member since: 17 Apr 2011)

I hope you are joking...

posted on 09 Aug 2011, 06:45

6. shafboy (Posts: 179; Member since: 26 Sep 2010)

Your hopes have failed you

posted on 09 Aug 2011, 03:34 3

2. drodriguezsd (Posts: 35; Member since: 10 Jun 2010)

With iOS 5 they're eliminating the competition....
1. "Bringing FaceTime to 3G connection" - meaning there will no longer be a reason for me to have my Tango/Fring/Skype application(s).
2. "Built in photo editor" - Now I don't need my camera+ app since I'll be able to crop, red eye remove, and photo filter my photos. (not to mention instant camera access from the lock screen)
3. "Twitter integration" - because I don't enjoy using any of the Twitter clients available on the app store.

The way I see it...iOS5 is a good thing, and nothing to be complaining about...although, these are features Apple really should've implemented in iOS4 from the beginning. Oh well, better late than never, right?

posted on 09 Aug 2011, 03:42 2

3. android_hitman (unregistered)

i agree, but way too late ...

posted on 09 Aug 2011, 14:27

11. Hallucinator (Posts: 387; Member since: 24 May 2010)

To say it's way too late is to imply that people won't buy it. My guess is a bunch of people will run out and get this.

posted on 09 Aug 2011, 09:12

7. tpiazz01 (Posts: 9; Member since: 28 Oct 2010)

how do you know facetime will be available on 3g connections...There has been nothing anouncing this only pure speculation until the providers give them the okay for the bandwith

posted on 09 Aug 2011, 10:02 1

8. ddh819 (unregistered)

Instagram better get on other platforms.

posted on 09 Aug 2011, 13:41 2

9. nb2six (Posts: 298; Member since: 27 Apr 2011)

HTC has had this through Sense for a while now..

posted on 09 Aug 2011, 14:02 3

10. wassup (Posts: 565; Member since: 23 Jun 2011)

Classic apple, looting ideas off developers, and claiming they 'innovate'
same case with apple stealing iCloud's symbol from the developers.
hahaha and they say android steals O.o
apple should be sued, really.

posted on 10 Aug 2011, 07:07

12. PeterIfromsweden (Posts: 1230; Member since: 03 Aug 2011)

AGREE 100 % !!!

posted on 18 Aug 2011, 10:48

14. dontbeafraid (unregistered)

If there was anything legit to sue Apple over it would or has been done. People like making money any way possible and lawyers push that agenda. So making the statement "someone should sue them" comes from iognorance to facts vs. opinions. The school mantra of, "My daddy will sue your daddy" has been and will remain simple and silly.

Instagram is on other platforms. Using Instagram as an example of a product that should be careful due to iOS 5 improvements is not a good case study. What makes Instagram and others like it unique and popular is not it's filters, but it’s sharing of photos socially. It’s a new thing that is storming the interweb… It’s called social networking or something like that. “Google-ize” it.

Filters have been around for cameras since before most of us were born. They have been in use on computers since before most of us were born. They are in use in more Windows and MAC programs that we know. They are in so many apps for all platforms that is laughable. So who should get credit for doing it first? I guess the person that stole "filters" first?

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