Google entices people to switch from the iPhone to a Pixel 3 in its latest ad campaign



Google has launched a new ad campaign for the Pixel 3 and Pixel 3 XL, aimed at iPhone users who find it hard to switch to any other phone. None of the ads actually mention Apple or the iPhone by name, but all three newly-converted Google users in the videos are obviously switching from iOS.

Called the 'Unswitchables', the ad campaign currently consists of three 7-minute long episodes, each of which explores common reasons for not wanting to move another ecosystem. These include being too used to your phone, having a loved one who's not willing to change brands, or simply being too busy.

Aptly named "Too Busy to Switch," the first episode revolves around Gladys – an aspiring chef who claims she doesn't have the time to deal with moving everything to a new platform. The video focuses on the Pixel 3's built-in tool that lets you do an easy data transfer from an iPhone when you're setting it for the first time and also shows how Google's latest flagship can fit in a busy lifestyle.



The second video, "Too In Love to Switch," revolves around the multi-talented Layne whose girlfriend is unwilling to switch from iOS, as it is implied in the video, because of her loyalty to iMessage. "She's so loyal to her brand, she wouldn't even respond to a text from a different kind of phone," Layne says. However, with some convincing on host James Davis' part, the couple makes the switch.

The third and last episode, "Too Chill to Switch," is about Mateo – a professional dog walker who's simply way too comfortable with his iPhone to consider trying something new. However, he's also a hobbyist photographer who loves taking pictures of dogs and is swayed by the camera of the Pixel 3.

Speaking of convincing, it's commendable that Google chose not to mention Apple and iOS by name and refrained from showing the iPhone from the front, but some segments where the people should be impressed with the phone or are supposedly having a hard time deciding whether to switch feel a bit forced.



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22 Comments

1. kEaNu

Posts: 38; Member since: May 10, 2018

Long and Boring, Google is trying too hard being Apple.

2. rouyal

Posts: 1567; Member since: Jan 05, 2018

Cringe worthy and awkward. Stopped at “bidness”

16. yalokiy

Posts: 902; Member since: Aug 01, 2016

One of the rare cases I agree with you. They idolize a phone, but they really shouldn't. There are more important thing in life to pay attention to.

3. Tipus

Posts: 795; Member since: Sep 30, 2016

Google should fix it's smartphones quality issues first

7. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

And so should Apple.

4. AmashAziz

Posts: 2891; Member since: Jun 30, 2014

What is google thinking?

8. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Wait. What are YOU thinking? lol When you consider that evennon iOS. Google services work better and are more popular even on iOS, its seems smarter to actually buy a Pixel, especially if you are heavily into using Google services.

10. AmashAziz

Posts: 2891; Member since: Jun 30, 2014

Oh nice! I didn't know I was invested into Google services on my iPhone Thnx for telling me. Yes! Apple should just start using Google apps on its iPhones!! Since Google apps work better on them than Apple's own apps. Impressive

5. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Yep. They can say something stupid like, look we have a notch too if that's your things. But Google won't charge you for what you don't have. A very big difference. Better services, like maps and gmail and you have the flexibility to do real work and there OS better capability outside Google. A total win-win! But I still will take an iPhone over a Pixel. Vanilla Android vs iOS? Both are boring, but iOS is certainly more palatable.

12. Vagabondjonez

Posts: 156; Member since: Jan 21, 2016

Yeah,I'm sure wifi controls being embedded in the settings menu is ultra palatable.

9. Peaceboy

Posts: 640; Member since: Oct 11, 2018

This is better than Samsung ads. Though, its no where as class to Apple’s ads.

11. Vagabondjonez

Posts: 156; Member since: Jan 21, 2016

Man, I've been in the wireless industry face to face with customers and the only reason they have iPhones is iMessage and FaceTime or they just have it because.

13. piyath

Posts: 2445; Member since: Mar 23, 2012

Android phones are mostly very cheap. That's why people tend to buy them over iPhones. iPhone can do everything a normal person expect from a smartphone in a much smoother and pleasing way than Android. That's why people buy iPhones although they are stupid expensive.

15. yalokiy

Posts: 902; Member since: Aug 01, 2016

For me, all the smoothness advantages are ruined by ios limitations. I'm happy with the smoothness on my ipad air 2, but I can't install a torrent client on it, which is a big disappointment.

14. yalokiy

Posts: 902; Member since: Aug 01, 2016

Only reason for me to get a new iphone is for 5 years of support. Considering I get bored with the phone after one year, there are no reasons :) But I wouldn't buy a pixel either, considering all the issues they have -- no, thanks.

17. Georgio

Posts: 190; Member since: Nov 21, 2016

Yeah keep your cheap Chinese phone.

18. yalokiy

Posts: 902; Member since: Aug 01, 2016

Is that what you call a galaxy S8 ?

19. Georgio

Posts: 190; Member since: Nov 21, 2016

So why do you talk about google pixel issues? They are not that bad ; they can be fixed with updates...Samsung had the biggest issues in history( explosive note 7). Even a note 9 had similar problems. All phones have problems ; but not as lethal as samsung

20. yalokiy

Posts: 902; Member since: Aug 01, 2016

Why I shouldn't? Yeah, they can fix with updates, but why introduce them? and why fix them so slow? Google seems to treat their pixel customers as beta testers.

21. Georgio

Posts: 190; Member since: Nov 21, 2016

All phones have these kind of problems!! These are mass produced products made in millions!! Even hand made products made in low numbers have problems. NOTHING IS PERFECT!!

22. rsiders

Posts: 1886; Member since: Nov 17, 2011

Plot twist they all switched right back to the iPhone a week after. And how clever of Google to find the same sex couple who just happened to get engaged because we absolutely needed to know that.

* Some comments have been hidden, because they don't meet the discussions rules.

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