Free TV+ with an Apple device purchase replaced with a 3-month trial

Now, these terms have been quietly changed on Apple TV+'s marketing website and the new offer, starting in July, will be of a three-month trial period for Apple TV+. If you want to get the 1-year free trial offer, you still have some 15 days before June 30 to buy your new eligible Apple device and redeem the Apple TV+ offer.

For the new offer that will start July 3rd, the same conditions apply: this should be the first time you are redeeming it, and you have the right to use only one such offer per Family Sharing. After the offer expires, the Apple TV+ subscription renews at its paid rate until you cancel it.

Currently, Apple TV+ subscription costs $4.99 per month or $49.99 per year. It is also a part of the Apple One subscription bundle.

Apple TV+ had a rather slow start compared to other popular movie-streaming platforms such as Netflix, but it seems to be slowly growing. By the end of 2021, it had 80 original TV shows and movies, and some of them had actually gotten quite popular, for example, Ted Lasso or The Morning Show.

However, Apple has not disclosed any number of Apple TV+ subscribers or viewers. Analysts estimate that this number could be around 30-40 million, and these subscribers are believed to be free trial members. Now that this extended trial offer is ending, we wonder how this might affect Apple TV+’s subscriber count.