The 2020 iPhone lineup will be Apple's best move yet48
If leaks and rumors are to be believed, though, next year's lineup overhaul could be so dramatic that it may be considered the company's best move in years. So many iPhones are planned that Apple will be targeting virtually every consumer demographic north of $399 while also taking into account the needs of different groups of customers. This will give it more opportunity than ever to push both its Wearables and Services businesses.
The iPhone 9 is going to be perfect for traditional users
The spiritual successor to the iPhone SE – the iPhone 9 – is expected to arrive in March as a replacement for the iPhone 8. It'll apparently cost $399 and should pair the latter's body with several iPhone 11 components, therefore making it the perfect device for Apple's most traditional (and stubborn) users who refuse to upgrade to the newer all-screen design. The iPhone 9 may also prove to be a good option for Android users on a budget who are looking to enter Apple's ecosystem for the first time.
The iPhone XR & iPhone 11 will be a good all-screen entry point
The iPhone XR was the world's best-selling smartphone for the first nine months of this year and the newer iPhone 11 is on track to steal the title in January. The phones can currently be acquired for just $599 and $699 respectively but are expected to receive hefty $100 price cuts come September 2020, making them the perfect choice for iOS users that are interested in upgrading to the all-screen design.
Both of these phones will boast slightly higher profit margins than the iPhone 9 but should provide equal opportunity for Apple to push its long list of services. These iPhones may also allow the company to continue growing its Apple Watch and AirPods business. After all, some of these users will have more disposable income and could be upgrading from devices that aren't compatible with the popular wearables.
The compact iPhone 12 may be Apple's secret weapon
The upcoming 5.4-inch iPhone 12 may well turn out to be Apple's secret weapon next year because it'll mark the beginning of a completely new iPhone segment. The device is going to offer an updated version of the iPhone 11's popular dual-camera system paired with 5G connectivity and a bigger battery, the three main upgrades consumers will be looking for in 2020.