Data shows Amazon with 69% of installed smart speakers in the U.S.
Perhaps it is no surprise because after all, Amazon created the smart speaker category with its Echo devices. Data from Consumer Intelligence Research Partners (CIRP) reveals that as of June 2021, Amazon's Echo brand had the highest share of the U.S. smart speaker installed base with 69% of speaker in use carrying the Amazon brand in the U.S. Back in June 2017, the total installed base of smart speakers in the U.S. was only 20 million units.
Amazon has the largest installed base of smart speakers in the states
CIRP says that over 50 million homes in the U.S. have at least one Amazon Echo device (over 20 million have multiple units) while approximately 23 million homes in the U.S. have at least one Google Nest/Home device (over 8 million homes have more than one). As for Apple, there are two million homes that host more than one HomePod.
Amazon and Google have done a good job getting consumers to fill their homes with the product; 43% of Echo owners have more than one device and 38% of Google Nest/Home owners also have multiple speakers at home. 14% of Amazon Echo owners and 10% of Google smart speaker buyers have 3 or more speakers to their name.
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