ZTE hopes that its high-end smartphones will rival Apple and Samsung when it comes to brand awareness

Still, ZTE hopes to raise its US smartphone market share from 6% to 10% by 2017, and, for that to happen, it intends to spend more on marketing. The company is already selling its Nubia Z5S (pictured above) and Nubia Z5S mini in the US, but only unlocked, via Amazon - thus not reaching customers who usually buy handsets subsidized by carriers.
source: Reuters

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