You'd never guess this amazing commercial is for Android

You'd never guess this amazing commercial is for Android
Google has been doing more marketing for Android itself and the company has a very interesting tactic for the commercials: show something interesting and cool but absolutely unrelated to Android or mobile technology in any way. It's a very bold strategy, but given the market share numbers for Android, it could be argued that Google doesn't need to try too much with these and should save its energy for marketing Google Play.

Google has done a number of the "Be together. Not the same." commercials, and all of them have been pretty fun even if you would never guess they were for Android until the bugdroid flashed a peace sign from the side of the screen. The same goes for the newest commercial that Google just aired during the Grammys. Although, we must say that at least this commercial had a connection to the Grammys. And, once you know it's an Android commercial, you can see the usual swipe at iPhone users with the "Be together. Not the same." tag line. Google obviously thinks Android's diversity is a strength and iPhones one-size-fits-all approach is boring. 

Still, the commercial is awesome. It shows a pianist named Ji switching between two different pianos - one normal piano and one that Google modified to have all 88 strings be the same Middle C note. Obviously, the dichotomy between the two is very cool, but watching Ji play is even more amazing. 

And, if you want a bit of extra fun, Google also made a behind-the-scenes video showing how the commercial was made. That was pretty interesting too. 


FEATURED VIDEO

17 Comments

1. TerryTerius unregistered

I... believe you made a mistake when you were embedding the video. Because all I see is endless link text.

2. TerryTerius unregistered

Nevermind. Problem solved.

3. shiftt

Posts: 333; Member since: May 03, 2015

I love this. I seen it while watching the Grammy's...as you stated. I honestly didn't know it was a android commercial until the end. It fixates your whole perspective on Android.

6. TerryTerius unregistered

One of the most effective metaphors I've ever seen for Android.

4. Joosty

Posts: 491; Member since: Mar 14, 2013

My wife and I were watching the Grammys and this commercial comes on... Halfway thru I'm telling her how awesome and cool the commercial is. As the end appears with the "be together not the same" I scream "I f@#cking knew it!" The nerd in me got all giddy. And I told her she wouldn't understand. (She's an iOS user)

5. jroc74

Posts: 6023; Member since: Dec 30, 2010

Nice. Even with it being a dig at Apple...its still classy.

7. wacky

Posts: 12; Member since: Dec 11, 2013

even the monotune piano played by Ji sounds much better than the way I play normal piano.

8. HonestRealist

Posts: 196; Member since: Jan 25, 2016

Brilliant ad, could also be seen as Android's fragmented nature though... lol I genuinely think the ad is brilliant though.

9. BradyCrack

Posts: 835; Member since: Dec 29, 2015

Android makes some non-relevant adds.

11. HonestRealist

Posts: 196; Member since: Jan 25, 2016

Some of the best ad's ever bear no relevance to the actual product. This is not me praising Android, it is me defending the ad, which is pretty damn good.

15. ibend

Posts: 6747; Member since: Sep 30, 2014

how is it non-relevant? did someone need to explain it? o.O "be together not the same" they just mocking apple (with some style).. apple phone is just boring, user dont have much choice which one to but, and they cant even properly personalize their own device.. meanwhile android have so much diversity (or one may say, fragmentation)

16. HonestRealist

Posts: 196; Member since: Jan 25, 2016

2000+ Android OEM's that all go up against a single OEM? Fragmentation > diversity, any which way you look at it.. You guys certainly do have choices though ;)

10. Zack_2014

Posts: 677; Member since: Mar 25, 2014

If all the keys sounded the same, there's no point hitting so many keys lol Just hit on a few with whatever variation and pressure you wanna give.

14. ibend

Posts: 6747; Member since: Sep 30, 2014

but his point is to make obvious comparison between to those 2 piano.. so he play the exact same verse on both piano

12. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Nice Ad! Prove that Google has good talents onboard.

13. tobinaf

Posts: 2; Member since: Oct 20, 2013

So "not the same" it's apps work like s**t...

17. Joosty

Posts: 491; Member since: Mar 14, 2013

The piano player doesn't change the way he plays on either piano. He shows the same skill and emotion. The single keyed piano sounds the same throughout. It just works. We can even say, seamlessly. The piano with different keys have variation in sound...pitch...emotion. Choice...brilliant.

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