YouTube will try to "frustrate" users so they subscribe to its upcoming music-streaming service (UPDATE)
by Mihail Nikolov / Mar 21, 2018, 9:59 AM
Every now and then, you'll encounter an ad or two while watching a video on YouTube. It seems like the company plans to increase the ads in music videos to prevent you from listening to music freely, or at least that's what Lyor Cohen, Global Head of Music at YouTube, said at the annual South vs. Southwest festival in Austin, TX.
"People who treat YouTube like a music service, those passively listening for long periods of time, will encounter more ads [...] You're not going to be happy after you are jamming 'Stairway to Heaven' and you get an ad right after that," Cohen said. "There are a lot more people in our funnel that we can frustrate and seduce to become subscribers, [...] Once we do that, trust me, all that noise will be gone and articles people write about that noise will be gone" he added.
Mr. Cohen's words may not have been the best move in marketing the new music-streaming service YouTube will launch. It's one thing to subtly "force" your customers into the new service, but it's a whole different story if you say it out loud.
As far as YouTube's upcoming music service goes, it is expected to have contracts with every major music production company possible, including Sony Music Entertainment, Universal Music, Warner Music Group and a group of independent labels, called Merlin. The service is internally named "Remix" and is tested by some YouTube employees, but is yet to receive an official release date.
It will be interesting to see how Google will manage two music-streaming services, as it already has its Google Play Music, which is also subscription-based. Could the upcoming YouTube-based music service offer something different from its Play counterpart? We doubt Google would launch something twice under a different name, so only time will tell what's in preparation.
UPDATE: We've received an e-mail including a statement from a YouTube spokesperson on the matter:
Posts: 1805; Member since: Mar 02, 2017
Translate: Google will blackmail users to pay for their seemingly "free" services.
posted on Mar 21, 2018, 10:06 AM 13
But YouTube was never intended as a music listening service. If people abuse it for that purpose (and remember Google has to pay big bucks to show those music videos), it's in their good right to get some of that money back. This will only happen on certain content like music. Regular uploaded videos won't be filled to the brim with ads to frustrate users.
posted on Mar 21, 2018, 10:11 AM 9
Posts: 7493; Member since: Feb 17, 2016
Umm... no they don't? Not only can most of them be "deleted", they're incredibly unobtrusive to normal workflow. And by your own logic... hasn't Google been doing that with Google Play Services from the very beginning of Android? Wouldn't that mean your "they're becoming Apple lite" narrative was invalid anyway? (P.S. You also didn't really provide an example I asked for either.)
posted on Mar 21, 2018, 1:42 PM 0
Posts: 1083; Member since: Jan 17, 2014
Apple is becoming more like Google, and Google is becoming more like Apple. Its going both ways these days. Eventually they will meet in the middle somewhere, and one of them will become the highly-paid premium offering for the elite (almost certainly Apple and iPhone - well, it kind of already IS that way), and the other will become the cheap ad-supported (with tracking cookies and GPS data for sale to mega-corporations) solution for the hungry masses (almost certainly Google and Android - and once again, it already is that way to a certain extent). That said, chances are most people won't be needing any more than what Google will offer, and only a few privileged folk will have the means to afford the rare and ultra-refined iPhones of the future. All the money will be with Apple's iPhones, which need only be incrementally better than the Android devices of the day. People will never have been so willing to pay so much more for so little excess - even just for the perception of excess alone... and people who are able to let go of status symbols and just keep living will be just fine with their low-cost Android devices, anyway. The masses will either be grateful to have the new technologies that trickle down from Apple to Google, and for affordable prices, or they will be bitter about Apple and its status-symbol-iPhones and the people who seemingly own so much more than they (the masses) do. I prefer gratitude over bitterness, personally. So, yes, Google is becoming "Apple lite", for sure... and Apple is becoming "Google lite", too...
posted on Mar 21, 2018, 5:07 PM 0
Posts: 1153; Member since: Mar 15, 2018
not siding with anyone, but who exactly annoys you into using their apps? they sell their devices with certain design to OS that does not allow you to change default apps. either it's to keep users locked in or to deliver certain experience. BUT how does apple ANNOY you into using their apps for everyone's sake and sanity, please stop buying iphones or iOS devices - the experience annoys you. anyone who's "annoyed" by feeling forced to use ios apps as defaults - STOP BUYING iPHONES! it's a choice - and it seems many like default Apple Apps otherwise it's stupid to buy an iPhone if you dont. i prefer to set my defaults, like you, that's why my iPhone is only used for movie making and games. the productivity stuff is on android and PC..
posted on Mar 21, 2018, 11:33 PM 0
I am not denying they pay this with ad money, I am only mentioning the big bucks. But YouTube wasn't meant to be used as a music streaming service, hence the frustrating with more ads if you listen to music videos. To push people towards a service that is meant for music streaming.
posted on Mar 21, 2018, 7:54 PM 0
Posts: 623; Member since: Sep 02, 2014
That's too bad. Because now Lyor just convinced me to NEVER subscribe to Youtube's music service just off this comment he made. At least Spotify has better moral judgement and interest of its users rather than just generating profit unlike YouTube and Apple.
posted on Mar 21, 2018, 10:25 AM 1
Posts: 550; Member since: Jun 19, 2011
Google Play Music, Youtube Red and Remix should be all offered under a single premium service.
posted on Mar 21, 2018, 10:30 AM 1
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