Xiaomi accidentally uses an Apple ad to promote its Memoji knockoff

Xiaomi accidentally uses an Apple ad to promote its Memoji knockoff
Remember a few years ago when Xiaomi was known as China's Apple? Xiaomi sometimes takes this comparison seriously enough to think it is Apple. As we told you a couple of days ago, Xiaomi introduced a feature called Mimoji which appears to be a copy of Apple's Memoji. Yes, we get that Xiaomi used its "Mi" brand to replace the first two letters of Apple's AR avatar feature, but that doesn't hide anything. Xiaomi even put out a strongly worded press release stating that it wasn't ripping off Apple. But that seems rather hard to believe considering that both Apple's Memjoi and Xiaomi's Mimoji make 3D animated avatars that move along with the user's own facial expressions. And then, after strongly denying that it copied Apple, Xiaomi inadvertently stole one of the U.S. company's ads.

Spotted by a Weibo user (via CX Live), Xiaomi mistakenly embedded an Apple advertisement on the company's product page for the new Xiaomi Mi CC9 handset on e-commerce sites JD.com and Suning. The Mi CC9 has the Mimoji feature built in. On both sites, above the Mimoji name, there is an Apple Music Memoji ad that features an AR version of musical artist Khalid singing a song. Xu Jieyun, Xiaomi’s public relations general manager, said that the Xiaomi staff uploaded the wrong content. Xiaomi later removed any material sourced from Apple on the aforementioned e-commerce platforms.

Back in 2014, departing Apple design chief Jony Ive said "I see it as theft, and it's lazy," referring to Xiaomi's penchant for copying Apple's hardware and UI designs. The comparisons to Apple had somewhat diminished over the last few years as Xiaomi has carved out a niche for itself as a manufacturer providing "value for money." Xiaomi delivered 122.6 million handsets last year, finishing fourth in the global charts behind Huawei.



1. ahmadkun

Posts: 650; Member since: May 02, 2016

Xiaomi is known as a shameless Apple copycat,

8. vgking9699

Posts: 205; Member since: Mar 01, 2019

China has the blackmarket of fake smartphone knockoffs, entire blocks of stores dedicated to selling phones made to looks like iPhones as well as other androids made by other manufacturers

16. sgtdisturbed47

Posts: 969; Member since: Feb 02, 2012

You mean entire cities dedicated to making counterfeit goods.

2. maherk

Posts: 6999; Member since: Feb 10, 2012


3. lyndon420

Posts: 6861; Member since: Jul 11, 2012

China lifted their rules/ban on childbirth...more girls are allowed now yes? And Xiaomi is targeting children just like apple? Old news already.... s/

4. skips

Posts: 488; Member since: Oct 04, 2015

what is the correlation between childbirth and a phone company i'm lost

5. NarutoKage14

Posts: 1339; Member since: Aug 31, 2016

I assume more people to buy phones in the future.

15. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

What's your obsession with targeting children broski? PA can you please report this predator's IP address to the FBI?

6. iloveapps

Posts: 909; Member since: Mar 21, 2019

That’s what android always do, copy apple and release half baked products just to be ahead of apple.

7. Feanor

Posts: 1410; Member since: Jun 20, 2012

Every successful Android brand started as an Apple copycat. In late 2000s Samsung ditched their unique designs for a far more iPhone-esque design ethos for their first Galaxy S and they enjoyed instant success. Huawei is doing the same with their shamelessly iOS copying EMUI and Xiaomi has become successful by copying pretty much everything from Apple including corporate design, ads and what not. Unfortunately the much more original Android brands like Sony, HTC, LG etc. don't fare so well, which ultimately leads to the long-term tested conclusion that people will only buy Android phones that resemble the iPhone the closest. And with Asian companies always prompt to "borrow" from Apple, I don't see this changing anytime soon.

9. Omega unregistered

That is not surprising, we all know that there are many things in their products that are "inspired" by what is in apple products. But fortunately they offer their products at affordable prices even though the features, specifications and quality of their products are as good as expensive products from well-known brands.

11. Omega unregistered

And thanks to companies like Xiaomi, many people with small incomes can enjoy features that usually only exist in expensive products. I hope their success can reduce the number of people who are desperate to do extreme things like selling their kidneys just to buy apple products in order to be considered as high-class people or cool. And also if you can be neutral you will see that all companies imitate each other and I don't think that is a problem because if they do something illegal someday they will be sued and forced to pay compensation.

12. Feanor

Posts: 1410; Member since: Jun 20, 2012

I cannot endorse copying no matter the "benefits" to the customer. Let alone that I don't see the link; Xiaomi doesn't need to copy Apple to be good value for money; they could e.g. use stock Android, which wouldn't copy anyone else's UX design and it would even speed up their update regime. They could sell their products to shops that don't necessarily look like Apple Store rip-offs and they could use naming schemes that also don't copy Apple, like Mimoji. It's not a necessity to copy in order to achieve Good Value For Money, it's a choice with sole purpose to mislead customers and sell the notion that a product that looks like Apple must be better than others that look less like Apple.

10. Eric7779

Posts: 19; Member since: Feb 13, 2019

At least Xiaomi doesn't sell a phone that isn't even full HD in 2019 at 700$.

13. Mrmark

Posts: 407; Member since: Jan 26, 2013

I don't think it was an accident. It was free publicity. They knew what they were doing .

14. btbotimtim

Posts: 272; Member since: Dec 08, 2010

chinese is knockoff of roaches

17. ssallen

Posts: 206; Member since: Oct 06, 2017

Why would anyone want to knock off this feature to begin with? Its flat bill hat level of dorky.

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